Chief Bean Officer, AJsCoffeeWorksC0.
Hi , I'm AJ and, just as generations of us have come to find coffee as the great catalyst of conversation, I hope to share with you a message with my delicious coffee, Detroit Bold.
We, all of us, from our inner city to our deepest suburbs and farms are a community when all of us are included.That is why I am so dedicated to roasting my coffee in Historic Highland Park, Michigan, the town where I was born and the city-within-the-city of Detroit, the birthplace of the automobile assembly line.
In 2009,when my small community cafe, AJ's in Ferndale, Michigan held the Guinness record, "worlds longest concert.." called The Assembly Line Concert, we did so to show the world that in order to stay viable as a community, we must remember that we need an economy. Among other things but vitally important, we have that in Detroit because we build cars.
It would take a few more years before the rest of the world caught on to the importance of "imported from Detroit," but I am very proud that"The little cafe that bailed out the American auto industry, one cup of coffee at a time," played an important role at a crucial time.
Our whopping non-stop concert needed lots of great coffee to keep us going. That is why I developed Detroit Bold.
Because it wasn't just my cafe that we were singing and playing for. The future of our town and our entire industry were at stake, so I knew the coffee had to be excellent!
There's a bit of Detroit Bold in all of us, wherever we live. This "Awesome-Style Coffee for Hardworking Humans, " comes from right here in the city that started the great automotive and manufacturing industry which led to the greatest expansion of prosperity our country has ever known.
You and I should be very proud of that and do what we can to help that stay strong.
It's my hope that we'll have pause to ponder from time to time, as we enjoy our refreshing cup of Detroit Bold ...What's your economy? What's your Detroit?
Honor that! Show your civic pride! You're Detroit Bold !