GoPlay Cosmetics

Hyper-personalised DIY makeup solutions

GoPlay Cosmetics is a new age beauty tech startup with a device that gives users access to endless personalized lip colors and texture, anywhere, instantly. Makeup shopping is still largely a trial-and-error process, and they process caused 87% of makeup purchased to be wasted. Our personalized DIY kits and an AI-driven app helps users to make any color and texture of makeup, customised to their skin profile, instantly and sustainably. This system will help reduce plastic and product wastage.

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