Ida Sports

Ida Sports: Creating the world's best football shoe for women

The idea behind Ida was born when Laura set a world record on top of Kilimanjaro to highlight the gender inequalities that exist in sports. She found that most female athletes are underserved by the current market and wear men’s or kids shoes, which leads to more injuries. Laura decided to make a change, and together with Ben, Ida Sports was launched. The brand’s mission is to invest in the women’s game by developing shoes that make women feel comfortable and confident when playing.

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