John Gershenson

Baisikeli Ugunduzi: For People Who Depend on Bicycles

<p><span>There are over 5 million people in sub-Saharan Africa who scratch out a living with their bicycles. Many spend over a day&rsquo;s wages every other week to fix their bike. It is a market served by low quality, imported goods with no focus on products that add value to their lives.</span></p> <p><span>Baisikeli Ugunduzi is focused on delivering professional quality bicycle components to those that have been marginalized by the global bike industry and taken advantage of by cheap products from Asia. We work with mechanics and bicycle taxi unions to design, produce and distribute products that add value to working bicycles and improve to the livelihoods of bicycle taxi drivers, messengers and those who earn a living on their bicycles in sub-Saharan Africa.</span></p>

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