XU Magazine: For Xero Users, by Xero Users. Delivered Worldwide.

The independent magazine run by Xero users, for Xero users. The world's easiest accounting system.
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Wesley Cornell
Email Verified
140 Facebook Friends
Small Business
London
United Kingdom
6 Team Members

For Xero Users, by Xero Users.
Delivered Worldwide.

Xero is an accounting system hosted entirely in the cloud for small businesses and their advisors. This means that wherever you have an internet connection, you and your advisor has access to your accounts. There's no ball and chain quite like having to only work from your desk. With Xero however, it doesn't matter if you want to access your accounts from the office or from home in your pyjamas. You can work on your accounts at a time that suits you!

Xero's popularity is increasing daily. So is the momentum of the hundreds of thousands of small business owners across the globe that are using Xero in their businesses. With in excess of 250,000 paying users and over 9,000 partners (accountants, bookkeepers, advisors, add-ons) it is clear that Xero is rapidly gaining market share and a radical following.

There’s a wealth of information out there, including hundreds of blogs, forums and also the recently launched Xero TV and Xero University. But we realised as Xero users that we haven’t always got the time to go and search and look at all of those resources.

What we want to do, is to bring together the very best information and articles into one magazine, along with exclusive articles, to save Xero users hours of time from searching on the internet.

XU Magazine is the independent magazine run by Xero users, for Xero users. The magazine is aimed at the ever growing 250,000+ strong community of Xero users and will be delivered worldwide in print.

There's something for everyone:

Its quality glossy format will captivate readers and keep them turning the page. Initially, XU Magazine will be printed quarterly and delivered straight to the office or homes of its readers. The magazine will initially have 52 full colour A4 (21 x 29.7cm / 8.3 x 11.7 inches) pages.

Do more than you thought possible

Useful content you can expect from the magazine includes:

  • Feature Articles. XU Magazine's feature length articles are thoughtful, insightful, educational and informative. They will cover a wide range of topics that will provoke readers to explore the Xero accounting system and add-ons in greater depth.
  • Tutorials. Exploring not only the basics but also advanced subjects. We focus on not only what can be done, but also how it's done. Tutorials are written in simple to follow steps and in plain English to appeal to all Xero users. 
  • Letters/Emails to the Editor. Something to say? Something to share? Then we actively encourage you to get in touch.
  • Reviews. Independently reviewing Xero approved add-ons and other 3rd party software applications.
  • Interviews. Each issue we will feature an in depth interview with a senior figure from one of the Xero approved add-ons or 3rd party applications. We will explore their vision, how their software assists Xero users and what their strategies are for the coming year.
  • Short news. Our short news section is intended to bring attention to interesting developments that are of interest to the Xero user community and to connect people to interesting new resources, information and insight that may not warrant an entire regular article.
  • Sounding board. We pick a topic and invite both Xero users and industry experts to share what they have they say.
  • One for the Devs. Code snippets, tips, tricks and how-tos.
  • Diary/What's on. Seminars, webinars, Xero events and much more.
  • Case Studies. A chance for add-on partners to submit how they've assisted a Xero user's business after they've implemented/integrated their software. We also seek out unique and unusual case-studies where the Xero accounting system has been adopted.
  • Add-ons. What's new? What's popular? 
  • Add-ons in Beta. Be one of the first to know and get exclusive invites to new add-ons still in private beta.
  • Mystery 'shopper'. We will pick up to three add-ons in the market, subscribe to their service, implement their offering and request support and advice. Each recipient of our mystery 'shop' will be marked on a series of criteria and given a score. We will be looking at friendliness as well as technical knowledge and suitability to our imaginary business.
  • Gadgets/Accessories. We all love gadgets! What better than to discover the latest and greatest gadgets out there that will not only keep you connected with colleagues and friends but aid you in the workplace too!

You bet! We have some fantastic stretch goals in mind, including doubling the page count and increasing the publication to bi-monthly. When announced, any existing supporters backing us on a subscription level pledge will automatically have their subscription increased to 6 issues per year instead of 4 - FREE of charge.

But that's not all! We'd also like to create a fully interactive iPad version with bonus content including great videos, audio snippets, podcasts and live link-ups with the authors so you can ask away with questions and get additional support and advice. 

The Indiegogo community meets the Xero community 

We recognise that Indiegogo hosts an important community: innovators, early adopters and the intellectually curious. The thriving, 250,000+ strong Xero community are likeminded.

If you share the same passion and believe we're onto something, then please get involved...

We're reaching out to fellow Xero Users. We have a lot of planning and ideas in place but need the support of the Xero user community to make this a reality.

We need your pledges, but as importantly, we need your support in many different areas...

Our ambassadors play a vital role. They're our eyes and ears in their respective countries and offer a convenient way for readers to get in touch.

Heather Smith, Ambassador for Australia

Recently, we were extremely fortunate to meet-up with Heather Smith whilst she was here in the UK on holiday. With only a matter of 24 hours to go before she had to catch her flight back to Australia, we were able to share this project with her over coffee. Heather is a writer, speaker, Xero Certified Advisor and author of Xero for Dummies (amongst other titles in the Xero for Dummies series of books). Heather is extremely passionate about Xero and helps small businesses in a wide range of industries with Xero set-up, migration, training and on-going support. We're pleased to announce that Heather is XU Magazine's first Representative and Country Ambassador for Australia.

Gayle Buchanan, Ambassador for New Zealand

For many Xero users, Gayle requires very little by way of an introduction as she is very active in the Xero Community Forums. Gayle is the founder of Number Nurses. Number Nurses are cloud integrators, who specialise in helping business owners and accountants master cloud applications like Xero, Xero Add-ons and the Google suite.

Kirsten Barrie, Ambassador for the USA

Kirsten is a Xero Certified Financial Advisor with over 10 years experience (CFO, Accounting Manager). Certified in a dozen+ of Xero's add-ons, she and her team are expertly able to integrate them with Xero. She lives in San Francisco with her extra-large husky, Bella, and is the Chief Cloud Integrator & Owner of Verte Consulting.

Jonathan Gaunt, Ambassador for the UK

Having spent the majority of his career in 'big' businesses, Jonathan now works as an advisor to ambitious small businesses in the creative and tech sector and is a massive fan (and certified partner) of Xero. He's a lover of tech and great design, and he knows a thing or two about Xero add-ons! Jonathan is based in Bristol, UK and is the founder of FD Works.

We're listening and open to suggestions - If you'd like to contribute or have a particular skill-set (writer, journalist, photographer, graphic designer, illustrator, ninja programmer, expert developer) that may be of interest to XU Magazine, then please do not hesitate to get in touch.

TOGETHER we can make this magazine a reality. Please could YOU:

  • Share the campaign website: www.xumagazine.com
  • Tweet your support on Twitter, post your support on Facebook, use Instagram, Google Plus, Reddit or even carrier pigeon! Don't know what to say? Please feel free to use the campaign teaser graphics (keep scrolling - you'll find them at the bottom of this page or by clicking on the gallery tab above).
  • Follow @xumagazine for updates.
  • Always use the #xumagazine hashtag in your tweets to create awareness and to generate buzz around the campaign.
  • Please tell your colleagues and friends who want to get involved and support the magazine. 
  • Please use all the Indiegogo sharing options (under the video at the top of this page).

Thank you!


Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us! http://igg.me/at/xumagazine



Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us! http://igg.me/at/xumagazine



Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us! http://igg.me/at/xumagazine



Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us! http://igg.me/at/xumagazine



Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us! http://igg.me/at/xumagazine


Please do leave a comment here on Indiegogo. We would love to hear from fellow Xero users from across the globe. You can also follow us on Twitter @xumagazine



Please note: We are happy to provide any business supporter with a complete invoice upon request, in order to claim against your expenses. Please contact us after the campaign end date.

Find This Campaign On
$30,753USD
raised by 180 people in 22 days
123% funded
No time left
$25,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on April 14, 2014
Select a Perk
  • $12USD
    XU MAGAZINE: 2 FOR 1

    EARLY BIRD - Get the PREMIER ISSUE for you and gift one to a colleague/friend. (For a subscription - see separate pledge). FREE SHIPPING WORLDWIDE.

    8 out of 500 claimed
    Estimated delivery: July 2014
  • $12USD
    XU MAGAZINE: ISSUE #1

    Get the PREMIER ISSUE. (For a subscription - see separate pledge). FREE SHIPPING WORLDWIDE.

    1 claimed
    Estimated delivery: July 2014
  • $47USD
    THE MAGAZINE: SUBSCRIPTION

    XU Magazine sent to you every quarter for a year. You'll also receive an extra copy of Issue 01 to gift to a friend/colleague. (PLUS if we meet our intended 'increase publishing to bi-monthly' stretch goal, you'll automatically be entitled to receive 6 issues per year, at NO ADDITIONAL COST). FREE SHIPPING WORLDWIDE.

    26 out of 100 claimed
    Estimated delivery: July 2014
  • SOLD OUT

    $83USD
    XU MAGAZINE: PATRON

    YOUR NAME or business name PRINTED in the PREMIER ISSUE as a FOUNDING SUPPORTER. XU Magazine sent to you every quarter for a year. You'll also receive an extra copy of Issue 01 to gift to a friend/colleague. (PLUS if we meet our intended 'increase publishing to bi-monthly' stretch goal, you'll automatically be entitled to receive 6 issues per year, at NO ADDITIONAL COST). FREE SHIPPING WORLDWIDE.

    100 out of 100 claimed
    Estimated delivery: July 2014
  • $99USD
    Promote! Add-on Directory

    Promote your Xero integrated add-on to Xero users worldwide. Get a 43mm x 43mm full colour spot in the magazine to do whatever you want with.

    5 out of 20 claimed
    Estimated delivery: July 2014
  • SOLD OUT

    $330USD
    PROMOTE! QUARTER PAGE

    Special Early Bird Offer - A quarter page to promote your business or add-on to Xero users worldwide. You'll also receive a complimentary subscription for 1 year.

    4 out of 4 claimed
    Estimated delivery: July 2014
  • SOLD OUT

    $455USD
    PROMOTE! THIRD OF A PAGE

    Special Early Bird Offer - A third of a page (skyscraper format) to promote your business or add-on to Xero users worldwide. You'll also receive a complimentary subscription for 1 year.

    3 out of 3 claimed
    Estimated delivery: July 2014
  • SOLD OUT

    $620USD
    PROMOTE! HALF PAGE

    Special Early Bird Offer - A half page to promote your business or add-on to Xero users worldwide. You'll also receive a complimentary subscription for 1 year.

    4 out of 4 claimed
    Estimated delivery: July 2014
  • $650USD
    iPad edition - HTML widget

    Get a full page HTML interactive widget in XU Magazine's iPad edition. This widget will dynamically pull content from a URL of your choice to promote your Xero add-on or Xero related service/product. Maybe you'll want to show your Xero partner landing page or perhaps your Xero add-on promo video? Whatever it is you choose, it'll remain current as we pull the content from your servers.

    0 out of 10 claimed
    Estimated delivery: August 2014
  • SOLD OUT

    $999USD
    Xero Solutions Exposed!

    Do you dare to be the first Xero 'solution' to have an independent review and write up of your Xero solution by XU Magazine's Australian Ambassador Heather Smith (and author of Xero For Dummies), to be published in the XU magazine? You could be an 'add-on' or 'service provider' working in the Xero eco-system. As a bonus you have permission to re-purpose the review in your own business's marketing material.

    1 out of 1 claimed
    Estimated delivery: July 2014
  • $999USD
    Beta Testing your Xero Add-On

    **UPDATED** Attention Xero Add-Ons - this pledge is for you!! XU Magazine's Australian Ambassador Heather Smith (and author of Xero For Dummies) will beta test the integration of your new Xero add-on solution with a Xero file and provide private feedback of the process, and user experience. ** After you've received Heather's feedback (and given the opportunity to discuss), Heather and the XU Magazine team will then put your add-on through its paces and publish a full review in XU Magazine. **

    0 out of 1 claimed
    Estimated delivery: July 2014
  • SOLD OUT

    $999USD
    Xero Rock Star

    Cue the stage lights, secure your position as a Xero rock star with a profile piece spotlighting you as a leading authority in the Xero world, for the inaugural edition of XU magazine. You’ll be interviewed, and a profile piece will be written about you by XU Magazine's Australian Ambassador Heather Smith (and author of Xero For Dummies) and included in the inaugural edition of the XU magazine. No scalpers apply!

    1 out of 1 claimed
    Estimated delivery: July 2014
  • SOLD OUT

    $1,150USD
    PROMOTE! FULL PAGE

    Special Early Bird Offer - A full page to promote your business or add-on to Xero users worldwide. You'll also receive a complimentary subscription for 1 year.

    2 out of 2 claimed
    Estimated delivery: July 2014
  • SOLD OUT

    $1,980USD
    PROMOTE! DOUBLE PAGE

    Special Early Bird Offer - A double page spread to promote your business or add-on to Xero users worldwide. You'll also receive a complimentary subscription for 1 year.

    1 out of 1 claimed
    Estimated delivery: July 2014
  • $2,315USD
    PROMOTE! INSIDE BACK PAGE

    Special Early Bird Offer - Promote your business or add-on to Xero users worldwide and take a prime spot inside the back cover. You'll also receive a complimentary subscription for 1 year.

    0 out of 1 claimed
    Estimated delivery: July 2014
  • SOLD OUT

    $2,645USD
    PROMOTE! INSIDE FRONT COVER

    Special Early Bird Offer - Promote your business or add-on to Xero users worldwide and take a prime spot inside the front cover. You'll also receive a complimentary subscription for 1 year.

    1 out of 1 claimed
    Estimated delivery: July 2014
  • SOLD OUT

    $2,975USD
    PROMOTE! OUTSIDE BACK COVER

    Special Early Bird Offer - Promote your business or add-on to Xero users worldwide and take the prime spot on the outside back cover. You'll also receive a complimentary subscription for 1 year.

    1 out of 1 claimed
    Estimated delivery: July 2014
  • $3,300USD
    PROMOTE! CARRIER SHEET

    Promote your business or add-on and be sure to be seen as the magazine drops through the letter box or lands on the readers' desk. Just over half a page, under the mailing address, to showcase your brand. You'll also receive a complimentary subscription for 1 year.

    0 out of 1 claimed
    Estimated delivery: July 2014
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