Windsale Marketing

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An online and mobile platform that helps shoppers find deals at real stores in a fun and social way. Shoppers can also request a sale at any store they choose.
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Dallas Mayne
Technology
Melbourne
Australia
1 Team Member

My name is Dallas Mayne and I want to build a platform that will transform the shopping experience into something entirely new. I built a simple version of the website but need your help to inject the concept with the kind of technology that will make our vision truly unique and perhaps even save the future of retail shopping from being gobbled up by online stores in the process.

 

Let me start by telling you how this idea came to me. I wanted to buy some new clothes a while back but decided I only wanted to shop at stores where there is a sale. I jumped on Google and realized pretty quick that there are a lot of online deals... "But I don’t want online" I thought "I want to try the clothes on first. I want to feel the material to make sure of the quality". That’s when it hit me. If there was a website that allowed me to choose the item I want then pick from multiple real stores that have the item on sale, then I could pay online prices and get to try things on first to make sure its what I want. To take it a step further how good would it be to be able to request a sale at any store on any item and have it come to fruition! Think of the POWER!

 

2 years and a lot of marketing and technology research later and I am beginning to see that there is a bigger picture to be looked at. Due to having little overhead costs online retail stores are hurting brick & mortar retail sales to the point that it may be wiped out entirely within 10 years unless something is done. Your contribution will help us build new technology that will allow us to engage shoppers in a fun and social way both online and via mobile devices. We will give people a reason to shop in-store by rewarding them for doing so and we will do this on a global scale. Online shopping will always exist but here is your chance to help save shops big and small. Think of what the world would be like if we couldn’t store hop in malls anymore because the stores couldn’t afford to keep their doors open.

 

We need to build the website/mobile application which will cost $45,000. This will get us technology that learns peoples shopping habits and recommends stores and like-minded shoppers to you that suits your individuality and a mobile app that vibrates when you walk by a sale that may interest you. The other remaining funds will be used for advertising our company to gain traction through SEO and PPC campaign both on Google and Facebook (Cost $50,000/month)+Radio advertising as well as considerable print advertising. We will also need a 5 person team from the ground floor to handle all the work that I have already began to line up.We will be able to bootstrap the company for 5 months on this budget and will only need 2 months until we charge the retailers for our service and 3-4 months to start earning more then we spend each month.

 

You will receive the mobile app before the rest of the world can get their paws on it and depending on what you contribute you will have bought your way to the top of the Windsale membership ladder that will give you access to exclusive deals and sales as well as notify you before the rest of the world of sales events. VIP style....And you get to help an entire industry stay alive which is cool too.

 

This project will gamify the shopping experience and make it fun and entertaining for Men and Women alike. In doing this we hope to radically change the game by offering retailers and shoppers a better way to not only connect with each other but to allow the two sides to actually communicate with one another. We take a ground-up approach to this by allowing shoppers to choose the sales that go on in their city. This empowerment will engage shoppers to get off the couch and get into the stores. When they do this they will be rewarded via Windsale points system which will enable them to move up our social sites hierarchy as well as obtain glamorous prizes such as vacations and 3D TVs... And did I mention your helping save stores all over the world while doing it.

 

What started as an idea based on slightly selfish reasons (I wanted to save money while shopping at my favourite stores) turned into something more. I believe in what this can achieve and I think we can help stores and make a difference. Please help me turn it into a reality.  

 

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$0CAD
raised in 2 months
0% funded
No time left
$1,000,000 CAD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on July 7, 2013
Select a Perk
  • $25CAD
    Smooth Shoperator Membership

    You will receive the mobile app 2 weeks before anyone else and you will be catapulted to the 3rd highest ranking that we offer. This membership includes local sale email notification. Smooth Shoperator Specific sales.

    0 claimed
    Estimated delivery: December 2013
  • $25CAD
    I'M ON A BOAT! (Black)

    Look Awesome in a black T-shirt with the Windsale Boat Logo on the front.

    0 out of 1000 claimed
    Estimated delivery: December 2013
  • $25CAD
    I'M ON A BOAT! (White)

    Our Logo is ...in a word, Awesome. Get a white T-Shirt with our Boat Logo on the front.

    0 out of 2000 claimed
    Estimated delivery: December 2013
  • $50CAD
    Shopaholic Membership

    You will receive the mobile app 2 weeks before anyone else and you will start at the 2nd highest ranking that we offer. This membership includes local sale email notification. Shopaholic Specific sales as well as other perks such as free contest entry.

    0 claimed
    Estimated delivery: December 2013
  • $50CAD
    Brand-It Like A Bandit (Black)

    Represent the good cause you funded by wearing a black T-Shirt with full Windsale Logo with "Backer" printed on it.

    0 out of 2000 claimed
    Estimated delivery: December 2013
  • $50CAD
    This is why I'm hot...

    Get the Windsale branded jumper. It, and the fact that you are helping a good cause should keep you warm at night.

    0 out of 1000 claimed
    Estimated delivery: December 2013
  • $100CAD
    Elite class member

    This is the VIP club for shoppers. You will receive the mobile app 2 weeks before anyone else and you will start at the highest Windsale ranking available. This membership includes local sale email notification, Elite class Specific sales and deals. Elite class social and forum status. You will also be notified about all sales before any other member, exclusive sales events for elite members only, real time text message sales alerts and double Windsale points upon check in to a sales event.

    0 claimed
    Estimated delivery: December 2013
  • $1,000CAD
    Custom Windsale Branded IPad 4

    Get an IPad 4 with a Windsale stamped custom IPad cover, "Windsale Backer" laser engraved into the case and, of course, the Windsale app pre-loaded on the IPad.

    0 out of 500 claimed
    Estimated delivery: December 2013
  • $1,000CAD
    Custom Windsale Branded IPad 4

    Get an IPad 4 with a Windsale stamped custom IPad cover, "Windsale Backer" laser engraved into the case and, of course, the Windsale app pre-loaded on the IPad.

    0 out of 500 claimed
    Estimated delivery: December 2013
  • $1,000CAD
    Custom Windsale Branded IPad 4

    Get an IPad 4 with a Windsale stamped custom IPad cover. "Windsale Backer" laser engraved into the case and, of course, the Windsale app pre-loaded on the IPad. BLING!

    0 out of 500 claimed
    Estimated delivery: December 2013
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