Windmill Pointe Brewing Company Pedal-Powered Beer Project

Pedal-Powered Beer is an energy management system that uses bikes, wind and solar power to brew sustainable beer! Riding patrons are rewarded for their energy!
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Shawn Grose
Identity Verified
Technology
Detroit, Michigan
United States
2 Team Members

Who Are We? And What Are We Up To?

We’re Shawn and Aaron Grose, two “alternatively thinking” brothers who’ve been passionately brewing for over 10 years.  We love beer, bikes, and sustainable technology. We’ve been involved in the Michigan craft beer movement since 1995 and would love to pour our passion into making a difference by bringing our unique brewery to the city of Detroit. 

Windmill Pointe Brewing is our collective vision that intertwines bikes, people, energy and beer into a “one-of-a-kind” sustainable brewery. The Brewery retrieves its main source of energy from our patent-pending system that utilizes bicycles supported by wind and solar technologies.  With our “Pedal-Powered Beer™” energy monitoring program and sustainable philosophy, we will create a positive impact in our community by producing a more environmentally friendly beer.

We see Pedal-Powered Beer™ as a community-driven effort to create unique beer styles while building a relationship between our patrons and the brewery. When fulfilled, this dream will make us the country’s very first pedal-powered brewery. 

What Makes Us Different?

We generate our own electricity via “Pedal-Power” – the cornerstone of our electric brew house. Our stationary bikes produce pedal-power which is collected, stored, and recorded. The number of kilowatts we produce from in-house “Pedal-Power” is subtracted from the total number of kilowatts used in each brew session. The goal is to produce more energy through pedal-power and sustainable technologies than consumed by the production of our beer. 

Our community members are invited to power our beer in the form of a challenging stationary bike race - The Tour de Beer!:

  • Patrons pedal our bikes
  • Our pedal-powered beer program tracks the time, distance, and how many beers they’ve actually powered
  • Patrons advance through the multi-stage race and are rewarded with credits
  • Patrons can redeem credits in our tasting room and store
  • Completing the final stage wins the Tour de Beer and the gold jersey
  • Winners get a party and name graced on the Kilowatt Cup

Making A Difference Differently

Beside the health benefits of riding bikes in our brewery, we’ll collaborate with organizations that also make a difference in Metro Detroit. We’ve entered into a relationship with the world-renowned Pewabic Pottery to brew a beer that supports their educational foundation. And we’re continually thinking about, seeking and nurturing other ways we can give support.

Why Are We Asking For Funding?

Here’s the reality for us ~ we need funding to bring Windmill Pointe Brewing Company to the next level. And we know exactly what we need to do.  It’s that simple.  Here’s how your monetary support will be used:

If we don’t reach our goal, whatever funds were raised will complete the development of the Pedal-Powered Beer™ program.   

Our “Triple Bottom Line” Goal

We’ll be measuring our success on a “Triple Bottom Line” approach.  Three principles will guide us in making Windmill Pointe Brewing Company a truly sustainable business:

  •  People: Diversity, Well-being, Fairness
  •  Profits: Customers, Competitors, Economy
  •  Planet: Climate, Air, Water, Soil

Through these principles we will build our business to make us feel a little better and smile a little longer.  And drink better beer!

No Money? You Can Still Help!

If you can't contribute, that’s ok by us. We still want you to be part of our success. Spread the word of our sustainable brewing adventure and use the Indiegogo share tools and your social media channels (Twitter, FaceBook, GooglePlus) to direct people of interest to our Indiegogo webpage.  We’d appreciate any non-funding ways you can help.

Thank You and Cheers to a sustainable future! 

Shawn & Aaron Grose

Find This Campaign On
$8,545USD
raised by 100 people in 2 months
17% funded
No time left
$50,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on April 16, 2014
Select a Perk
  • $10USD
    White Pine

    Donate $10 and we'll give you a "thank you" on Facebook and plant a white pine sapling in your honor!

    8 out of 500 claimed
    Estimated delivery: June 2014
  • $15USD
    Nice Bumper Sticker

    Gets you our exclusive Pedal-Powered Beer bumper sticker.

    10 out of 500 claimed
    Estimated delivery: June 2014
  • $25USD
    Cover It Up

    You will receive a beer cozy and a bumper sticker and we'll give you a "thank you" on Facebook.

    14 out of 300 claimed
    Estimated delivery: June 2014
  • $50USD
    A Taste

    This donation gets you a bumper sticker, beer cozy, and a Windmill Pointe Brewing tasting glass.

    13 out of 200 claimed
    Estimated delivery: June 2014
  • $75USD
    Looking Good

    Get a bumper sticker, beer cozy, tasting glass AND a stylish Windmill Pointe Brewing T-Shirt! We will also "thank you" on Facebook.

    4 out of 100 claimed
    Estimated delivery: June 2014
  • $100USD
    Cheers!

    Get a bumper sticker, beer cozy, T-shirt AND 1 limited edition Windmill Pointe Brewing imperial pint glass.

    24 out of 500 claimed
    Estimated delivery: June 2014
  • $250USD
    Drinking with a friend

    Get a bumper sticker, beer cozy, T-shirt AND 2 limited edition Windmill Pointe Brewing imperial pint glasses and a full Growler. We will also "thank you" on our website.

    1 out of 30 claimed
    Estimated delivery: June 2014
  • $500USD
    Regal

    Get a bumper sticker, beer cozy, 4-pack of Windmill Pointe imperial pint glasses and a long-sleeved T-shirt.

    1 out of 15 claimed
    Estimated delivery: June 2014
  • $1,000USD
    Pioneer

    Get a bumper sticker, beer cozy, long-sleeved T-shirt PLUS you become a founding member and we will put your name on our founder's wall. You will also be a Mug Club member for a year and drink out of our exclusive Pewabic Pottery tankard. You will also be invited to our VIP party before we open our doors!

    2 out of 20 claimed
    Estimated delivery: June 2014
  • $5,000USD
    Pontchartrain

    The ultimate package: get a bumper sticker, beer cozy, and exclusive Windmill Pointe hoodie. You become a founding member and we will put your name on our founder's wall. In addition, you will become a Mug Club member for life and drink out of your very own exclusive Pewabic Pottery tankard. PLUS, you and a friend will get to brew a limited release beer of your choice and tap the keg during the release night party! You will also be invited to our VIP party before we open our doors!

    0 out of 15 claimed
  • $10,000USD
    Cadillac

    All of the above rewards plus 2 exclusive Detroit Bikes with Windmill Pointe Brewing Company logo on rack. You will also be invited to our VIP party before we open our doors! Must be willing to pick up the bikes at brew house or pay shipping fees.

    0 out of 3 claimed
    Estimated delivery: June 2014
  • $10,001USD
    Dream-Maker

    If you like what we are about and are serious about helping us open, let’s talk business. Please contact us at info@windmillpointbrewing.com

    0 claimed
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