Social Capital Markets (SOCAP) thanks you for helping build a market at the intersection of money and meaning by supporting this outstanding social entrepreneur.
We're now taking pre-orders from our online store
Although our IndieGoGo campaign finished, we're still taking pre-orders from US and AU customers through our online store: whogivesacrap.org. For orders of more than 10 x 48 packs, email firstname.lastname@example.org for pricing.
You can still visit our original campaign page at whogivesacrap.org/indiegogo
Thank you for helping us to hit $66,548 - an amazing result!
We're currently working our butts off so that we can begin deliveries in October. Will keep supporters up to date via our supporter email list, and check in with t-shirt recipients for sizes soon.
We've had some problems tracking Live Tweet supporters. If you've missed a Honor Roll entry or Live Tweet, please email email@example.com and we'll get on top of it.
Thanks again, Who Gives A Crap hearts you.
THE FINAL PUSH!!!
This is it – the final push! We’d love your help to get as many pre-orders as we can before this campaign ends. Please place a pre-order, place another one for your friends, share this page, and encourage your family, and colleagues to do the same.
As seen in:
For media enquiries, please contact firstname.lastname@example.org
"I’m not leaving this toilet until we pre-sell $50,000 of product" — Simon Griffiths
At 6am AEST 10 July / 1pm PST 9 July our Co-founder, Simon Griffiths, will be sitting down for what he believes in: toilet paper that uses 50% of its profits to build toilets. And for better or worse you can watch him on the toilet LIVE at whogivesacrap.org/indiegogo (don’t worry - no bad camera angles!).
So get behind our new brand of toilet paper, help Simon off the loo, and pre-order some 'First Edition' product - shipped anywhere in the USA or Australia.
Why should you Give A Crap?
Who Gives A Crap is an undoubtedly cheeky product, but it’s addressing a very serious problem. 2.4 billion people (almost 40% of the world) do not have access to basic sanitation. This results in waterborne illnesses that kill 4000 children under the age of five every single day. Put simply, the developing world needs toilets.
Who Gives A Crap?
We do. Who Gives A Crap is a new brand of toilet paper that uses 50% of its profits to build toilets and improve sanitation in the developing world. We give 50% of our profits to WaterAid to help the world's poorest people access clean water, sanitation and hygiene education.
We’re using a product that everyone needs to help those in need.
Where’s the IndieGoGo money going?
We’ll use the IndieGoGo funds to fund our first bulk production run, and create Who Gives A Crap's 'First Edition'.
After winning a bunch of business plan awards and international fellowships, we’ve spent two years perfecting the product, developing logistics and building a viable business model. After extensive testing we’re ‘ready to roll’. The final step is to start the first bulk production run.
What happens after IndieGoGo?
Firstly, we push go on our 'First Edition' production run. We’ve struck a deal with a recycled toilet paper producer with 30+ years' of experience, which allows us to produce a beautifully soft and strong product at a retail price comparable to our competitors... whilst doing all the good stuff.
With the IndieGoGo orders fulfilled, our supporters will be invited to participate in our product development program through a series of feedback surveys and questionnaires. As a supporter, your input will help to shape the development of the product after this campaign finishes.
With feedback incorporated into the final product, we will begin selling Who Gives A Crap online (at the same price point as competitors’ products in supermarkets, including home delivery). We will also present product to supermarkets and other stockists. Supermarkets have already expressed interest in Who Gives A Crap, but they need product samples and a proven customer base to take the next steps – that’s one of the reasons we’re pre-selling product on IndieGoGo.
Simon and fellow Co-founder, Jehan Ratnatunga, met at University whilst studying engineering. With second degrees in economics and computer science respectively, they’ve worked as engineers, bankers and strategists at companies including Morgan Stanley, Boston Consulting Group and Google. They launched their first social enterprise, Ripple.org, with friends in 2007, and began working on Who Gives A Crap in 2010.
Whilst at the Unreasonable Institute as part of the 2010 intake, Simon and Jehan met Danny Alexander, a product designer with a similar mindset. Danny had spent two years at Method, designing various home products, before becoming a freelance designer. Danny's freelance clients include IDEO, Unilever, Plum Organics and Catapult Design. He has worked on sanitation products for the developing world, as well as a variety of fast-moving consumer goods for the US market.
A special thanks to our Corporate Sponsors:
"A little help?" — Simon Griffiths
Check out some of the rewards/perks for supporters: