The ad is done and can be viewed above!
The final theater listing is out!
The final theater listing is contained below – our trailer will play in over 50 cities across the United States starting on May 17th. We recommend being in your movie theater seat at least a full half hour before the movie show time to ensure you see the trailer, which will play during the opening advertisements. Feel free to send this list to family, friends and colleagues and be sure to keep using the hashtag #gospace to get the word out!
Movie theaters by state– Playing for eight weeks, starting May 17:
Citywalk Stadium 19 with IMAX
LOS ANGELES, CA
River East 21
Fresh Meadows 7
NEW YORK, NY
Hoffman 22 with IMAX
Movie theaters by state – Playing for one week, starting May 17:
Hollywood 18 – Huntsville
Rocket and Missile Center IMAX - Huntsville
Monaco Theaters - Huntsville
Regal Diamond Center 9 Cinemas
Chenal 9 Digital Plus IMAX
LITTLE ROCK, AR
Gateway 12 with IMAX
AMC Universal Citywalk Stadium 19 with IMAX
UNIVERSAL CITY, CA
UA Colorado Center Stadium 9 with IMAX
Rave Cinemas Southington 12
CineMark Movies 10 Wilmington
Merritt Square 16 with IMAX
MERRITT ISLAND, FL
Beechwood Stadium Cinemas 11
Regal Makalapua Stadium 10
KAILUA KONA, HI
Boise Downtown Stadium 9
AMC Evansville 16
Regal River Falls Stadium 12
Dickinson Great Mall 16
CineMark Tinseltown USA and XD Louisville
Regal Augusta 10
AMC Magic Johnson Capital Center 12 with IMAX
Regal Silver City Galleria 10
Bay City 8
BAY CITY, MI
CineMagic Washington Square 5
DETROIT LAKES, MN
CineMark 16 Gulfport
Starplex Grand Island Stadium 7
GRAND ISLAND, NE
Cinedome 12 Henderson
New Jersey/New York
AMC Loews Brick Plaza 10
BRICK, NJ 10
AMC Marlton 8
Regal Champlain Centre Stadium 8
Regal Boone Cinema 7
Regal Severance Town Center Stadium 14
CLEVELAND HEIGHTS, OH
Crossroads Movies 8
OKLAHOMA CITY, OK
Regal Tigard 11
UA Main Street Theatre 6
Odyssey 5 Theatres
Regal Providence Stadium 14
MOUNT JULIET, TN
CineMark Tinseltown USA 290 and XD
The Grand 10 - Ft Bliss
FORT BLISS, TX
Syracuse Stadium 6
CineMark Tinseltown USA Bristol
AMC Hoffman Center 22 with IMAX
Morgantown Stadium 12
AMC Desert Star 15
LAKE DELTON, WI
Update - 5.2.13:
We did it! Thanks to your support, we'll be placing an ad for space exploration in movie theaters all across America! We'll have an update very soon on how many cities and where.
Update - 4.2.13:
Exciting news! The project is now being conducted in partnership with Challenger Center for Space Science Education to further enhance and grow the crowdfund campaign. Challenger Center (http://www.challenger.org/) utilizes dynamic, hands-on exploration and discovery opportunities in communities around the globe, engaging more than 400,000 middle school-age students and 40,000 educators each year through simulated space missions that bring their classroom studies to life and cultivate the skills needed for future success. Our new partnership will bring exciting new perks, as well as further publicity within the education community!
Update - 3.30.13:
There is no doubt now: ads for our space program will be premiering with “Star Trek Into Darkness” in major cities around the country! Our initial goal was achieved in just six days with over 1,000 donors! Now on to our next goal!
Telling the Story of a New Era in Space Exploration
When the Space Shuttle landed for the last time, many Americans thought NASA was closed for good. Nothing could be further from the truth. Right now, men and women from the space program are designing and building next generation space vehicles to go to new destinations in space, farther than we've ever gone before.
NASA recently made an inspiring new online video narrated by Mr. Peter Cullen, the voice of Optimus Prime (see above), to show the progress being made on these new systems, but the agency is barred by law from buying advertising time for such a spot.
Today we're running a crowdfunding campaign to edit this video into a 30 second spot, and place it in movie theater screens around the country, starting with the premiere of 'Star Trek Into Darkness.'
By backing this 30 second trailer in the top movie theater markets around the United States, you can show our students and young people that we're in an exciting new era of space exploration. Now is the time to reach them - to remind them that an inspiring space program awaits, one that is worthy of their ambition.
- When we reach our funding goal, the "We are the Explorers" video will be reimagined to fit a 30 second advertising slot in major movie markets, including but not limited to, New York, Los Angeles, Chicago, and Washington, DC.
- The advertisement will run in over 50 movie theater screens for 8 weeks, starting with the premiere of "Star Trek Into Darkness" on May 17th.
- This is a direct ad-buy. If we reach our goal, we're in.
- After going beyond the initial target, our goal is to now put this movie ad in at least one theater in every state in America. Our grand total will need to be $94,000 to make this a reality.
- If we raise more than our stretch goal of $94,000, the proceeds will be used to enhance and grow Challenger Center's impact.
- Note, by donating you acknowledge that donations are not tax deductible.
Why Crowdfund this Effort?
This is more than a fundraiser, it's a demonstration of support for space exploration programs. By donating to this campaign, you're making a very powerful statement about the widespread enthusiasm that exists for space programs. A crowdfunding campaign is the best vehicle to deliver this message. By reaching our goal, we not only enable a first-of-its-kind ad campaign, we also demonstrate that countless people support a strong space program that's in development.
Inspiring Students is Vital to our Future
Space programs are exactly the kind of intellectual stimulus needed for steady, sustained economic growth. Frequently students stimulated by dramatic space activities become our nation’s scientists, doctors, mathematicians, engineers, technicians and other highly technical fields critical to U.S. global competitiveness.
Countless professionals in the fields of chemistry, biology, computer science, physics, astrophysics, geology, and engineering are changing the world because as children they watched footage of Armstrong and Aldrin at Tranquility Base, or felt the rumble of a Space Shuttle launch.
Sometimes professionals who were first inspired by space go on to make incredible discoveries in astrophysics, pilot a robotic rover on the surface of Mars or design propulsion systems for next generation crew vehicles. Other times, they touch society in ways we could not have imagined – making discoveries in medicine, developing new sources of energy or designing next generation unmanned aircraft. Space is the universal spark that inspires students to pursue careers in science, technology, engineering, and mathematics.
The Importance of Telling NASA's Story
Most people recognize space as a key expression of our character. They know our space programs as a globally recognized brand of ingenuity. The recently landed Mars Curiosity Rover was the latest reminder that space systems are the crown jewels of our scientific and technical prowess.
Less known is the indispensable value space systems bring to our everyday lives. Space provides irreplaceable capabilities for defense, public health, finance, medicine, energy, agriculture, transportation, development and countless other fields. Investments in space programs are precisely about improving and protecting life on Earth. To learn more on how space is improving the world for all of us - read our new report "Space in our World."
Many wrongly assume that the space program is flush with cash, but the total funds committed for NASA by the U.S. government each year make up a negligible fraction of the entire federal budget. Space program funding is in fact so small that completely eliminating the NASA budget would not appreciably reduce yearly deficit spending or the national debt in any way. It would however, decimate economic innovation and ground-breaking science.
By funding this campaign, we can remind students and the general public that our nation's space agency is working hard on the next era of exploration. Keeping the public informed of NASA's activities is a key element of sustaining the health of our space program.
Other Ways You Can Help
After you've contributed, please be sure to share this campaign with other folks who share a passion for the final frontier.
About the Campaign Organizers
This crowdfund campaign is the work of the Aerospace Industries Association (AIA) of America in partnership with Challenger Center for Space Science Education.
This campaign is not endorsed by NASA, nor is it conducted at their direction or request. Note, by donating you acknowledge that donations are not tax deductible.
AIA represents over 350 aerospace manufacturing companies and their highly-skilled employees. These companies make the spacecraft, launch vehicles, sensors, and ground support systems employed by NASA. This industry sustains nearly 3.5 million jobs, including much of the high-technology work that keeps this nation on the cutting edge of science and innovation. The U.S. aerospace manufacturing industry remains the single largest contributor to the nation’s balance of trade.
About Challenger Center
Challenger Center for Space Science Education offers dynamic, hands-on exploration and discovery opportunities to students around the world. These programs equip students with the knowledge, confidence, and skills that will help better our national social and economic well-being.
Challenger's unique and proven teaching model – Challenger Learning Centers – gives students the chance to become astronauts and engineers and solve real-world problems as they share the thrill of discovery on missions through the Solar System. Using space simulation and role-playing strategies, students bring their classroom studies to life and cultivate the skills needed for future success. Learning Centers reach into communities around the globe, engaging more than 400,000 middle school-age students and 40,000 educators each year.
Permissions and Campaign Terms
Appropriate permissions have been secured to obtain the public domain video footage (as previously released to the public online). The NASA logo will be removed to comply with appropriate and legal use of the NASA logo. Additionally, Mr. Peter Cullen's narration usage rights will be purchased with this crowdsource campaign. All Screen Actor Guild guidelines and other relevant guidelines will be followed.
This campaign is a fixed funding effort, meaning donations will only be used if we reach our funding goals. Perks will also only be issued if we reach our funding goal. If we do not reach our goal, all donation money will be returned to the donors according to IndieGoGo's procedures.