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The first We Animals book is underway and we need your help getting it published. Support this project and pre-order your book through this important campaign.
Jo-Anne McArthur
Toronto, Ontario
3 Team Members

My name is Jo-Anne McArthur and I’m a photojournalist and animal advocate. I'm also the central human subject in Liz Marshall's documentary about animals, The Ghosts in Our Machine (release: 2013). Ten years ago I created a project called We Animals. What started as a small photo essay about our uses and abuses of animals has grown into an internationally renowned archive. From whale-poaching in the Antarctic to sheep farming in Australia, from zoos in North America to macaque farms in Southeast Asia, the project has grown to cover a lot of ground.

My goals have always been to educate people about our treatment of animals.  To reduce their suffering.  To widen our circle of compassion to include non-human animals.  To make animal industries visible, and accountable.

One more way that We Animals can do this is through this book project. We are trying to broaden our horizon and diversify our audience. By supporting this book project, you’ll be supporting these goals as well.

We need to raise $32.5k to make this project a reality, and here is the breakdown of costs. I'm working with Lantern Books and the editor-in-chief and publisher Martin Rowe to produce this book. It costs money to edit, copyedit, typeset, and design a book—even before you actually print and ship the copies—and photography books require the right kind of paperstock and printing expertise to show the photos in their best light. By asking you to buy your copy or copies before they're printed, we not only make sure we don't waste paper by printing exactly the number we need, but we save money—for you, for Lantern, and for We Animals. 

We’re offering many ways in which you can invest in this project. Have a look and thanks so much for taking part!

Not able to fund this project at the moment but want to help anyway? Please share this campaign widely. Let every animal-lover, veg*an and compassionate person you know about this exciting project. Help us make some noise!

A bit of info about one of the perks: Martin Rowe has written a book called The Polar Bear at the Zoo, which examines one of my photographs in the context of the series along with the work of several other photographers of captive animals. Martin looks at the ways we frame our ideas about them within the exposure and capture provided by the photograph and the zoo. This perk is the hard copy of the book, not the e-book.

Find This Campaign On
raised by 680 people in 2 months
157% funded
No time left
$32,500 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on June 25, 2013
Select a Perk
  • $10USD
    For the animals!

    You'd like to support the project and our goals by making a small donation. Amazing!

    4 out of 400 claimed
  • $35USD
    You own the book!

    This perk is your purchase of one copy of We Animals. What a steal! Price includes shipping.

    242 claimed
  • $45USD
    Even better...

    This perk is your purchase of one copy of We Animals, signed by the photographer Jo-Anne McArthur. Price includes shipping.

    161 claimed
  • $55USD
    We Animals + The Polar Bear

    Two books, We Animals and The Polar Bear at the Zoo. Both are signed! Price includes shipping.

    134 out of 150 claimed
  • $100USD
    The Early Bird Special!

    You get a copy of We Animals and Jo-Anne will write a personal note authored by you on the inside of the book. 50 words max. Price includes shipping.

    18 out of 50 claimed
  • $125USD
    Five copies of We Animals

    Why buy one copy when you can buy five and give them as gifts? The photos and stories in this book are going to change hearts and minds about animals. Please share the book! Price includes shipping of all books in one package to you.

    65 out of 75 claimed
  • $200USD
    Ten copies of We Animals

    You know you want them, and this is a crazy good deal. Think: GIFTS! Price includes shipping of all books in one package to you.

    24 out of 30 claimed

    For the writers

    A signed copy of We Animals, a signed copy of The Polar Bear in the Zoo, a MENTION in We Animals, and one-hour publishing/manuscript/writing consultation with Martin Rowe. Price includes shipping.

    2 out of 2 claimed

    Photo lessons, anyone?

    Want to learn to take better pictures of animals, your friends or your family? Maybe you want to learn how to do food photography? This is your opportunity to get a one-on-one tutorial from Jo-Anne McArthur in Toronto. I'll travel in North America for this if you like but all costs associated must also be covered. And yes, this perk definitely also includes a signed copy of We Animals!

    4 out of 4 claimed
  • $2,500USD
    For the photographers

    Two signed copies of We Animals, a signed copy of The Polar Bear at the Zoo, A SPECIAL THANK YOU in We Animals and one day of picture-taking and photo tutorials for 2 - 4 people with Jo-Anne McArthur and the animals at Farm Sanctuary. Redeemable within two years. I promise this will be loads of fun and I'll throw in the funny animal voices for free. Shipping of books included. My gas costs to and from the Farm included.

    3 out of 4 claimed
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