Water Baton

Help satisfy the hydration needs of millions of runners and other athletes in a lighter, cool and faster way.
Piulo0tdrazuv4dqn3kv
Hicham Maalouf
Sports
Worcester, Massachusetts
United States
2 Team Members

Versão em Português (click here for the Portuguese Version) 

_______________________________________________________________________

The Story

My name is Hicham and I am a passionate runner who has both run marathons and volunteered at water stops. I started Water Baton in 2013 to design a unique concept to satisfy the hydration needs of runners and other athletes.


The Purpose

WATER BATON™ was created to solve a problem that millions of runners and I experience in this sport. We runners are not able to effectively and quickly hydrate at water stops.

We get splashed in the face, sometimes gag and are left with little to drink out of cups distributed at the water stops. Sometimes runners have to completely stop to be able to grab a cup and drink. We not only lose precious seconds attempting to get the water cups but we are also not able to just grab them and go: water spills out of the cups.  What a waste of time and water! 

In an effort to correct this, I've conceived the idea of a WATER BATON™.

        

                                 Image 1 - Example of a Water Baton with a Sponsor Ad


What is WATER BATON™?

In the format of a relay baton, WATER BATON™ is a light, recyclable beverage container, with an EASY GRIP to grab and go, filled with just enough water to quench the thirst of an athlete.

A water bottle is too heavy and bulky; water cups are not practical to handle and hold while running, so WATER BATON™ comes in handy to runners. Made of PP plastic, the container is BPA-free and can be reused if not damaged or broken.

It can be used by runners, triathlon competitors, swimmers, walkers and other athletes.


Why is WATER BATON™ different than any other water bottle?

WATER BATON™ was designed especially for water stops, races and athletes who do not like to carry too much water but would like to have enough water to hydrate. The container holds approximately 4 fl oz and is easy to secure in any running belt, waist band, arm band, or simply in ones hands.


Benefits of Using Water Baton

1.  Runners and other athletes can

  • Hydrate more effectively,
  • Spend less time at water stops,
  • Reuse or keep a WATER BATON™ as a SOUVENIR and trophy
  • Run VERY light and still have enough water


                                

                                           Image 2 - AD Label Example


2.  Event directors and Sponsors have:

  • Less work at water stops as the WATER BATON™ can be prefilled with a drink of choice.
  • The opportunity for their WATER BATON™ to be sponsored by third parties who want to promote the event.  Ads can be printed onto the WATER BATON™ labels (see figure below).
  • Promote or raise awareness of their events to a niche market (e.g. Special Olympics, Pancreatic Cancer Walk, etc.). 

Image 3 - Water Baton labels with different Sponsors


There are MILLIONS of runners and at least 50,000 major races in the USA per year. This is without counting other events such as triathlons, swimming, walks, biking, etc. Thus, we feel strongly that there is a market demand for Water Baton.


Where Do You Come In?

Based on the great feedback on the concept we got from runners and race directors, we decided to pursue this dream. We have consulted with our local chamber of commerce, we have trademarked the name, the patent is pending and we can’t wait to start our testing phase.

Currently, we have some prototypes and started fundraising monies for the product development phase. We are ready to go to races, walks, triathlons and other sporting events to test our product but we need your help in order to make it a reality.


What Do We Need?

This $ 10,000 will be used towards operation, marketing and product development.

  • Approximately $5,000 for the molds (tooling) used to manufacture the tubes and caps
  • Approximately $2,000 for the manufacturing of 2,500 containers for testing and adjustments
  • Approximately $500 for shipping Water Baton to event directors
  • Approximately $1,500 for showing the concept in sport trade shows
  • Approximately $300 for the vinyl weatherproof ad labels
  • Approximately $450 for packaging design
  • Approximately $750 for promotional material and marketing

What Do You Get?

You will get a special place in our hearts and live in our memories as the "Heart Founders" of Water Baton™. We will always be thankful and grateful for that.

Also, besides getting one of our Water Batons™, your name will be permanently listed on our website and in the label that comes on the first Water Baton™ batch (see figure below). See perks for more details.


Image 4 - Label where name of Heart Founders will appear


Risks and Challenges

The direct selling of beverage containers to event directors is more costly than their business as usual way of supplying water stops. Unless we have a very large demand that drops price significantly, this way of doing business is unfeasible. However, some race directors who were interviewed said that they would buy WATER BATONS™ regardless of price to use them as a premium product (e.g. put in a bib package, use at the last water stop).

That said, the primary business model will revolve around advertisement by selling ad spaces (labels) to sponsors in the WATER BATONS™.  Yet, there has been great feedback from individual runners who said that they would buy WATER BATON™ from sport stores if price and quality expectations match. 

Another challenge concerns the design and material of this product. WATER BATON™ is striving to produce a container that is not a tripping or slipping hazard once discarded on the ground by runners at water stops. This is a challenge that we hope to address during the testing phase.



What If We Don’t Reach Our Goal?

We’d really rather not think of that! To respect the transparency of our relationship, we will use monies raised to design the packaging, show the concept on sports trade fairs and save some until we have enough to do the molds. DISCLOSURE: WE WILL NOT BE ABLE TO SEND YOU ANY WATER BATONS BY THE DUE DATE UNLESS WE REACH AT LEAST 75% OF OUR QUOTA.


Other Ways You Can Help

Every bit counts. If you can’t donate, please assist us by sharing this message on every sports event and social media platform you can. Share our Facebook page as well:


_______________________________________________________________________

Versão em Português  (Portuguese Version)


Estória

Meu nome é Hicham e sou um corredor ávido que já correu maratonas e voluntariou em diversas paradas de água para corredores. Eu criei WATER BATON™ em 2013 para satisfazer as necessidades de hidratação de corredores e outros atletas.


Propósito

WATER BATON™ foi criado para resolver um problema que eu e milhares de outros corredores experienciam constantemente nesse esporte. Nós corredores não conseguimos nos hidratar rapidamente e eficientemente nas paradas de água.

Quando tentamos beber dos copos oferecidos nas paradas de água, nosso rosto molha facilmente, engasgamos, sobrando muito pouco no final para beber. Na maioria das vezes os corredores têm que parar completamente para poder segurar o copo e bebê-lo. Não somente perdemos segundos preciosos tentando pegar água mas também não conseguimos correr com o copo na mão: a água derrama do copo. Que perda de tempo e água!

Por esta razão, eu criei WATER BATON™.


O Que é WATER BATON™?

No formato de um bastão de corrida, WATER BATON™ é um recipiente leve, reciclável e fácil de segurar, com água suficiente para saciar a sede de um atleta.

Uma garrafa de água é muito pesada e grande para carregar; copos de água não são práticos para segurar e sair correndo. WATER BATON™ atende a esse problema. Feito de polipropileno, o recepiente não contém BPA e pode ser reutilizado se não estiver danificado ou quebrado.

Triatletas, nadadores e outros atletas também podem se beneficiar.


Por que WATER BATON™ é diferente de qualquer outra garrafa d’agua?

WATER BATON™ foi projetado em especial para paradas de água, corridas e para atletas que não querem carregar muitos líquidos mas que gostariam de ter água suficiente para se hidratarem. O container contém aproximadamente 120 ml de água e pode ser preso ao seu cinto de corrida, ao braço ou pode ser facilmente levado na mão.


Benefícios do Water Baton

1.  Corredores e outros atletas podem:

1.1.Hidratar-se mais eficientemente

1.2.Gastar menos tempo nas paradas de água

1.3.Reutilizar ou guardar o Water Baton como lembrança da corrida

1.4.Correr mais leve e ainda ter água suficiente



2.  Diretores de Eventos e Patrocinadores terão:

2.1.Menos trabalhos nas paradas de água uma vez que o produto pode vir já pronto para usar.

2.2.A oportunidade para o WATER BATON™ ser patrocinado por uma companhia com divulgação da marca e logo.

2.3. Promoção de campanhas de conscientização com o nome de sua causa ou produto.


Como Você Pode Ajudar

Por causa do excelente feedback que tivemos de corredores e outros atletas, resolvemos levar a ideia a diante. Estamos atualmente com protótipos e começamos esta campanha para arrecadar fundos para trazer o produto ao mercado. Precisamos da sua ajuda para transformá-lo em realidade.


De Quanto Precisamos?

Estes $10,000 dólares vão ser usados para operação, marketing e desenvolvimento de produto.

·  Aproximadamente $5,000 dólares serão usados para fabricar o maquinario que vai produzir o tubo e a tampa.

·  Aproximadamente $2,000 dólares serão usados para fabricar 2,500 tubos para testes e ajustes

·  Aproximadamente $500 dólares serão usados para enviar Water Batons para diretores de eventos

·  Aproximadamente $1500 para mostrar o conceito em feiras de esportes

·  Aproximadamente $300 para fabricar as etiquetas a prova d’água

·  Aproximadamente $450 para o design da embalagem

·  Aproximadamente $750 para marketing e material promocional


O Que Você Ganha?

Voce vai ter um lugar especial no nosso coração e na memória como um dos fundadores especiais (“Heart Founders”) do Water Baton™. Nós seremos sempre gratos por isto.

Além de ganhar um ou mais Water Batons™, seu name sera permanentemente listado no nosso site e na etiqueta dos primeiros tubos. Veja os ‘PERKS” para mais detalhes.


Outras Maneiras para Ajudar

Se você não puder contribuir, ajude-nos compartilhando a campanha com amigos e familiares em todas as midias sociais e outros meios.


Find This Campaign On
$5,425USD
raised by 134 people in 1 month
54% funded
0 time left
$10,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on December 25, 2013
Select a Perk
  • $2USD
    Walkers

    Any dollar counts. Thank you. Your donation is appreciated.

    35 claimed
  • $5USD
    The 5K trooper

    Thank you. Your donation is much appreciated.

    18 claimed
  • $10USD
    The 10K Sponsor

    You get a thank you email, plus your name permanently listed on our website as an official Water Baton™ sponsor

    13 claimed
    Estimated delivery: March 2014
  • $20USD
    The 20K Sponsor

    You get the perks listed above plus a total of 2 Water Baton™ containers shipped to your house. Your name will also be listed on the label of the first water batons as one of the Heart Founders. Free shipping to the US, add $10 for Canada and $15 for international orders.

    9 claimed
    Estimated delivery: March 2014
  • $25USD
    The 15 Miler Sponsor

    You get the perks listed above plus a total of 3 Water Baton™ containers shipped to your house. Your name will also be listed on the label of the first water batons as one of the Heart Founders. Free shipping to the US, add $10 for Canada and $15 for international orders.

    10 claimed
    Estimated delivery: March 2014
  • $50USD
    The Marathonists

    You get the perks listed above plus a total of 5 Water Baton™ containers shipped to your house. Your name will also be listed on the label of the first water batons as one of the Heart Founders. Free shipping to the US, add $10 for Canada and $15 for international orders.

    10 claimed
    Estimated delivery: March 2014
  • $100USD
    The Ultra Marathon Sponsors

    You get a thank you email, plus your name permanently listed on our website as a PLATINUM official Water Baton™ sponsor! Your name will also be listed on the label of the first water batons as one of the Heart Founders. You get an exclusive Water Baton™ shirt. You get 20 Water Baton™ containers shipped to your house. Free shipping to the US, add $10 for Canada and $15 for international orders.

    8 claimed
    Estimated delivery: March 2014
  • $500USD
    Half-Ironman

    THANK YOU SO MUCH! Besides getting all the perks above, I will run a marathon and dedicate it for you. I will wear a shirt with your name and take pictures to post in our website. You will also have an exclusive Water Baton™ label made for you with your name or company name only. Limited Edition

    2 out of 5 claimed
    Estimated delivery: March 2014
  • $1,000USD
    The Ironman Sponsor

    Well, I don’t even know what else to say. THANK YOU THANK YOU THANK YOU! Besides getting all the perks above, I will run a marathon and dedicate it to you. I will wear a shirt with your name and take pictures to post on our website. What kind of message or saying, would you like to write in your personal Water Baton™ label? I will make it happen. Limited Edition

    1 out of 5 claimed
    Estimated delivery: March 2014
Do you think this campaign contains prohibited content? Let us know.