About veer nyc
veer nyc started as a personal need. We had no place to go where clothing was curated with attention to androgynous style for women, and with the understanding that can only come from fitting the description yourself.
Over the past year, veer nyc, has evolved from a need, to a concept, and now onto a business. Both Jenny and Allie have a history in different aspects of the fashion industry. Allie is a photographer and works for a high fashion, multi-brand photo studio. Jenny manages the marketing/advertising division of a large, commercial photo and video production company specializing in fashion and entertainment. Simply put, we look at fashion season after season. Personally, our interests and needs for andro-accessible clothing will help give depth and understanding to the collections we intend to curate.
What We Need & What You Get
veer nyc is about to curate our very first collection! To do this we need to purchase a full inventory of apparel and accessories for AW 13 to sell exclusively online [at first]. We've spent the last few months meeting with designers and brands from all over our country and the world. We've individually selected pieces from men's, women's, and unisex collections that will fit your style, and your body.
Every penny you donate will go towards curating an impeccable first collection that will be on sale later this year. In order to make sure we have everything ready, our selections must be placed and paid for within the next few weeks. So, we are on a serious deadline.
So far, veer nyc has been 100% self-funded. Jenny and Allie believe so much in this business and this need that we are ready and willing to continue to self-fund as much as we possibly can. We are only asking for what we need right now, and every little bit can be used.
The more we get, the more you get.
We have spent a lot of time trying to determine what we could give back to you for your support! What we've come up with is a series of coveted personal artwork (some which has been published ONLY for our supporters), gift cards (think of it as pre-buying your new wardrobe!), PIZZA PARTIES, styling sessions, and more. The truth is that we could never give back enough though.
Beyond veer nyc
veer nyc will help you curate your own wardrobe, but it also is an important step for our culture. Gender presentation is not so black and white. It's easier for many to think the solution is offering "menswear" for women, but in reality, we need to get back to just offering clothing; clothing free of men's or women's intentions.
Fashion is one of the most common forms of self-expression. It is an art in itself and every one of us is a walking masterpiece.
"…it occurred to me looking around at all of your things and your work and going through years of work in my mind, that of all your work, you are still your most beautiful. The most beautiful work of all." - Patti Smith
For every one of us that begins to break the mold, we will become that much closer to opening the world's eyes to a new understanding of gender and physical expression. Join us in making a difference both personally and culturally.
Other Ways You Can Help
Help does not just come in the form of money! Spread the word, tell your friends, connect.