Dedicated to all ukulele lovers, Ukufied! is Joy Lee's second short documentary film.
Joy Lee
1 Team Member

The Underrated Musical Tool of Joy

Ask any ukulele player why they chose the ukulele over other instruments. Chances are, one would paint rainbows about how the uke sounds so happy. And you know our current world can deal with an overdose of joy. Ukufied! (pronounce oo-koo-fied) is a simple, cozy film that cuts through the depressing adult world filled with big words like “recession”, “terrorism”, and “poverty”. We want to transcend all that complication and cushion ourselves in the ukulele’s pure notes, and show you how it has filled so many with childlike wonder in Singapore.

But Just A Little Background About Me (The Director)

My name is Joy , so my goal is to bring happiness to the world.   — although that is the aim of this short documentary.

I’m an indie filmmaker based in Singapore, and my debut documentary film, That’s WiCKED! was screened at several international festivals. To name a few, it was world-premiered at the 25th International Documentary Film Festival Amsterdam (IDFA), screened at the EYE - the Dutch Film Museum and "Music Docs Rock!" @ ChopShots Documentary Film Festival Southeast Asia 2012 (Indonesia). It was also nominated for Best Editing and won Best Documentary at the Singapore Short Film Awards 2013. Feel free to view it at

Believe me when I say Ukufied!, my second short documentary film, is going to be even more of a whoopee!

Ukufied! is Really Important

because it will remind you to indulge in simplicity once in a while. The ukulele is small, cute, and also underrated — an instrument that many people in Singapore don’t know. Consequently, all the joy that comes packaged with it isn’t known of, either.

And my sunny little island Singapore (where Ukufied! is shot) recently claimed the throne as the unhappiest country in the world — so help us help our happy ukulele players spread their joy!



Help Us Spread Joy to the World

one chirpy strum at a time!

We are looking to raise $5,000 to make Ukufied!’s mission come true.  And here we’ll cut to the chase and tell you what it’s for:


We accept contributions in any amount! Your donations will enable us to get Ukufied! to the screen, and any excess will let us package the film better better packaging, more attention spent, greater joy to the world! Or viewers.


If Not Money, Then What?


We know you may not have Bill Gate’s pockets or even $10 to last the week. But money or no, you can still help us go a long way by sharing our campaign!


  1. SPREAD THE WORD! Tell everyone whom you think would appreciate our work! A personal recommendation is always the most effective form of persuasion, but we’ll be more than happy with a shout-out on Facebook as well!
  2. Volunteer yourself! If you have skills you can and would like to offer to our production, call / email / text me maybe! This includes all the talents that we were initially intending to spend money on. Otherwise, my team and I are big eaters…


Your contribution will help us share this whimsy little gift to the ones who have never heard of it, one chirpy strum at a time. And escape from the complicated, if only for 10 short minutes.







Donate $25 or more, and receive a personalized video from the director!



How much money are you getting from other sources?
$Zero. This documentary will be made possible with the help of your donations.

What if you don't reach the $5000 goal?
We are dedicated to making this film no matter what. Any (and all) money received from Indiegogo will go towards making this film.

Is this a documentary about the Ukulele Movement?
Nope, not just them. It is about the ukulele scene in Singapore. We are "featuring" UM because it is the first and only music shop in Singapore specializing in ukuleles. They are actively building a ukulele community here. Plus, the guys are super cute and friendly, easily anyone's favorite go-to people.


Find This Campaign On
raised by 32 people in 2 months
67% funded
0 time left
$5,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on August 14, 2013
Select a Perk
  • $5USD
    Thank you!

    Thanks for saying hi! Support us by sharing this campaign as much as possible!

    7 claimed
  • $12USD
    Ukufied! Badges

    Receive three little Ukufied! Badges in a pouch!

    5 claimed
  • $25USD
    Special Thanks

    No matter how big or small your donation is, we will be giving thanks to you on our website and in the end credits of the film. Receive three little Ukufied! Badges in a pouch!

    5 claimed
  • $50USD
    Ukufied! Poster

    Receive a signed version of the exclusive poster. It will include a personal EXCLUSIVE THANKS to you, handwritten, from everyone working on the film.

    3 claimed
  • $100USD
    Pre-order copy of Ukufied!

    For $100 you get to own the film on DVD before anyone else does. The DVD will be signed by the crew and participating performers. It will include a personal EXCLUSIVE THANKS to you, from everyone working on the film.

    2 claimed
  • $500USD
    Ukufy yourself!

    If you're a ukulele lover, and living in Singapore, hop down to our next shoot location and get your face in the film! You get to spread the love with us! (Even if you reside overseas, you can submit footage of you playing on your uke and be a part of Ukufied!) You'll also receive the above perk rewards!

    0 claimed
  • $1,000USD
    Associate Producer

    You will be titled as the Associate Producer of Ukufied! You will receive all the above rewards.

    0 claimed
  • $2,000USD
    Executive Producer

    As a super investor, your name will be the first name audiences see at the start of the credits. You will also receive a copy of the film before anyone else does. And of course, you'll also be receiving all of the above perk rewards.

    1 out of 3 claimed
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