TRUE BEEF: From Pasture to Plate

TRUE BEEF is an interactive educational documentary. For more information: www.truebeefthefilm.com
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David Barrow
Film
Austin, Texas
United States
1 Team Member

10/22.14 Update

We are done with post production and we are working with the school district to finalize everything. Afterwards we will be seeking distribution, submitting to film festivals and education our youth! 



6/11/14 Update

WE ARE DONE WITH PRODUCTION. 


We had a great final production party and we are geared up for full on production. We have over 100 hours of footage that is organized, transcribed and ready for chopping (editing....). 

We are happy to announce that we have continued to collaborate with professionals all over Austin that will help our college students continue to learn about the post production process of TRUE BEEF. 

We will be in the editing rooms all summer - which will be good in the Texas heat - but our story is outlined and ready to go. 

The rest of the process is to build out our edit, get picture lock, color correct and add our soundtrack and of course - audio mastery. 

Stay tuned! 





We are very excited to be bringing this entire film to you late this year. We will be continuing to edit all summer long. 

We will keep you posted all summer 

TRUE BEEF: An innovative educational documentary about students learning the entire process from agricultural arts to culinary arts; From Pasture to Plate.

Our end product will not only be a feature documentary, but a digital video curriculum utilized in Texas culinary schools and beyond!

The subject:

The Texas beef industry began after the state’s independence from Mexico. Mexican nationals left their cattle and Texans claimed the cattle. Starting in the 1850s, after using the skins for tallow for years, Texas ranchers began the cattle industry. Texas beef has been prided for its marbling, its flavor, and its tradition. Ranchers and now chefs revere this meat. With a growing population of farmers within retirement age, and a booming culinary world, there is no better time than now for education in the agricultural and culinary arts.

Our students hope to create a film and resource to share with other  students and teachers who may not be able to afford this kind of learning experience for their students or do not have the tremendous agricultural resources that are here in the great State of Texas. True Beef hopes to show the pride and passion Texans have for the protein our state loves to raise, cook, and eat! We hope you will join us on this Pasture To Plate journey!

The Documentary:

Follow us throughout Texas, as the Connally High School Culinary Arts team visits each phase of the Texas Beef Industry, culminating in  historical and prescient cooking methods for this valued protein. Starting with Texas ranches and stockyards, continuing with livestock shows and feed lots, the students will start to form an idea of where their beef originates. We will learn the art of butchery along with current cooking trends in leading restaurants across Texas. Finally, the aspiring chefs will delve deep into technique in the Connally High School kitchen classroom.

Highlight and follow Connally High School students as they explore the full cycle of Texas Beef. Interacting with industry professionals, ranchers, agricultural schools, butchers and chefs, the students and you will learn the processes of the agricultural and culinary arts industries.

This informational and educational journey will prove to showcase culinary and ag students, plus Texans’ ranchers pride in raising this prized beef.

Most importantly, our overarching objective is to create a film that can be used to educate other culinary students around the nation, along with entertaining all people interested in children following their dreams.



My name is David Barrow, Producer and Director. I’ve worked in TV/film for a dozen years telling stories all over the world geared towards education. As an educator with a curious mind, I have constantly set out on adventures to find inspiring stories and share them. The students at the Connally High School Culinary Arts program are special in so many way - and their teacher is someone with an unbridled passion that will do anything to prepare them for success. Chef Mike Erickson will lead his students, and us through the educational journey of TRUE BEEF.  Furthermore, I will be leading a strong team of video production professionals/students as they tackle this story with gusto and learn on the job exactly what it takes to create a movie.


Why it’s important:

Almost 3/4ths of all farmers/ranchers in Texas are over the age of 59 - with 57,700 over the age of 70 in Texas alone. The agricultural arts will only become more important as drought and other outside challenges come to the forefront. Youth and innovation have the capabilitiy of filling this void.

The culinary world is booming, and Austin is a perfect example. 183 restaurants applied for permits in January of 2013.


Where we stand:

We have the entire pre-production and production process planned out. There are 6 Arts Institute student professionals working underneath our lead mentor Producer currently. They are being delegated responsibilities and overseeing the process the entire way.

We have even produced a short teaser trailer highlighting some of the students, the process and the storyline of the independent film. You can see it here: http://www.youtube.com/watch?v=uFTKRulpRLo

The school year has started and we have planned our field trips for the culinary and agricultural arts students, along with coordinating the classes to fully capture the learning curves of these high school students.


We have professional mentors for each department on the film, plus we have a team donating their time to provide feedback along the entire adventure. There are mentors from Compass Learning, AMS Pictures, Elephant Productions, and more freelancers. (http://truebeefthefilm.com/advisors.html) 

This project is community driven and that is where you come in! We need help funding to get us through the process and to the finish line. The proceeds of our campaign will go to:

  1. Production travel

  2. Educational Demonstrations

  3. Equipment

  4. Editing

  5. Licensing

  6. Clearance

  7. DVD duplication/authoring

  8. Film Festivals

  9. Marketing

We have raised $10,000 from grants we have received from the Austin Food and Wine Alliance and the Pflugerville Educational Foundation. 

For more information please visit our sites:

http://truebeefthefilm.com/home.html

https://twitter.com/TrueBeeffilm



Risks and Challenges:

This is (and has been) an ambitious undertaking for Chef Erickson and David Barrow. Also, for the students of each professional field - ag, culinary and film. We realized early on, this topic and story needed to be told through the eyes of the students learning the process from ag arts to culinary arts. Because of this we know we will spend a considerable amount of time on location getting to know the people we are featuring in the film. This will take over a year, but the good news is we have a plan to will simultaneously film and edit while continually planning for the future.


I (David Barrow) have 12 years of experience working in film/TV production, so getting the project finished is not an issue, getting it finished quickly is a hurdle.  It's my hope that funding for the film will allow my team and myself to devote all of our time and resources to the project which would help make release in the Fall of 2014 a reality!

After the film is completed, it will be submitted to film festivals, and hopefully gain the type of national attention that this educational topic deserves. Obviously there are no guarantees of acceptance, but having worked a considerable amount of years in film/TV, I feel confident we will be able to gain promotion and distribution of the film through other outlets as well. There are also plans to place this in every culinary school through Pro Start programs in the state of Texas and hopefully beyond! This sort of educational journey will be inspiring, challenging and fun!

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Find This Campaign On
$790USD
raised in 1 month
5% funded
0 time left
Verified Nonprofit
$15,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on January 5, 2014
In partnership with
Select a Perk
  • $10USD
    MBA, Masters of Beef Advocacy

    You will receive a special thank you on Twitter, Facebook and the TRUE BEEF web site (fully tax-deductible)

    0 out of 150 claimed
    Estimated delivery: January 2014
  • $15USD
    Texas Beef Council approved

    You will receive exclusive production updates and behind the scenes news about the film. You will also receive a special thank you on Twitter, Facebook, and the TRUE BEEF web site. (amount over $5 is tax-deductible)

    2 out of 75 claimed
    Estimated delivery: January 2014
  • $30USD
    Pflugerville Pfun

    You will receive a digital poster of the finished film in addition to the above, including production updates and the special thank you. (amount over $15 is tax-deductible)

    7 out of 50 claimed
    Estimated delivery: January 2014
  • $50USD
    December Beef Special

    Expires Dec 19th.. Come on the film set and learn the education first hand with us! There are many field trips, plus classroom settings we will have to teach you all the necessary pasture to plate processes. You will also receive the following: digital download, a signed poster, exclusive access and special thanks. (amount over $25 is tax-deductible)

    0 out of 10 claimed
    Estimated delivery: March 2014
  • $75USD
    American Angus

    We will send you a digital download of the finished film. Also, you receive a digital poster, exclusive access and special thanks. (amount over $25 is tax-deductible)

    2 out of 25 claimed
    Estimated delivery: August 2014
  • $150USD
    Beefmaster

    We will send you a signed DVD of the movie. Plus, you will receive a digital download, a signed poster, exclusive access and special thanks. (amount over $50 is tax-deductible)

    2 out of 25 claimed
    Estimated delivery: August 2014
  • $250USD
    Filmmakers Perk

    Expires Dec 7th. Come on the film set and learn the education first hand with us! There are many field trips, plus classroom settings we will have to teach you all the necessary pasture to plate processes. You will also be fed what the special is for that day - exciting! You will also receive the following: We will send you a signed DVD of the movie. Plus, you will receive a digital download, a signed poster, exclusive access and special thanks. (amount over $100 is tax-deductible)

    0 out of 10 claimed
    Estimated delivery: May 2014
  • $500USD
    Hereford

    You will receive a pair of tickets to the premiere (travel not included). Also at this level you will receive a signed DVD, digital download, signed poster, exclusive access and special thanks. (amount over $100 is tax-deductible)

    0 out of 15 claimed
    Estimated delivery: August 2014
  • $750USD
    Beef Tour

    Only Available through Nov 29th. Thanksgiving Special. You can claim this perk and receive an invitation to come film with us on set and learn what the students are learning. Also, you will receive a private invitation to come eat a private beef dinner with the director and a student producer. (fully tax-deductible)

    0 out of 2 claimed
    Estimated delivery: December 2013
  • $1,000USD
    Associate Producer, Brangus

    Receive: Title in credits, copy of DVD, invitations to film festival screenings (travel not included), private dinner with director, and all the above. (amount over $400 is tax-deductible)

    0 out of 3 claimed
    Estimated delivery: September 2014
  • $1,500USD
    Culinary Creations

    Enjoy a 3 course - private dinner in your home for 10 people. Prepared by the Culinary student of Connally, you will see what these students have learned and how they are cooking up their homework. You will also receive the above perks from previous, lower levels. (amount over $500 is tax-deductible)

    0 out of 2 claimed
    Estimated delivery: May 2014
  • $2,500USD
    Producer, Wagyu Beef

    Title in credits, personalized copy of the DVD, tickets to 2 film festival screenings, all the above. (amount over $500 is tax-deductible)

    0 out of 3 claimed
    Estimated delivery: September 2014
  • $5,000USD
    Executive Producer

    Title in credits, personalized copy of DVD, advanced screening of movie with filmmakers, tickets to 2 film festivals, plus all the above (amount over $1,000 is tax-deductible)

    0 out of 2 claimed
    Estimated delivery: October 2014
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