Transmedia Story Stream, the Zynga of ebooks, is a revolutionary platform, which blends Facebook video game mechanics with narrative to allow authors to build, distribute and engage fans in multi-media story worlds. Don’t just read a book—play it! www.TransmediaStoryStream.com
OUTREACH: Before the campaign launched, I, Karen Snyder, had verbal commitments in which I estimated about 10-12% of the projected monies would be donated. I also completed a pre-campaign survey and marketing feedback on the video. Once the campaign was launched, I personally reached out to 641 authors and producers along with another 4,200 creatives via broadcast email. A press release was also sent out along with follow up to over 900 media outlets.
RESULTS: Over 800 amazingly creative people (even academy award winners) signed up for Alpha participation on Transmedia Story Stream. However, only 11 people donated to the IndieGoGo campaign. Why?
AUTHORS: For authors, the feedback I am getting includes; a) they need longer than 30 days to review the concept since they want to talk with their agent / manager; b) they are on deadline and did not have time to review the campaign; c) they are not used to the idea of pre-paying for a software service; d) they want more service package offerings, especially for marketing / production options.
CREATIVE PRODUCERS: Other types of creatives expressed different needs. Most transmedia producers are VIDEO centered (not text) and want a greater range of video tools / micropayment options within the video timeline.
REPORTERS: Press is the number-one success factor in a crowd-funding campaign. What happened there? In regards to technology reporters, several reporters wrote back saying they had crowd-funding fatigue. They were only interested in writing about the platform once it was in Beta stage. The second main feedback was that they were not writing about transmedia and as such, it did not fit their agenda.
WHAT NEXT? Before the IndieGoGo campaign even launched, the Pubsoft team and I were already reaching out to angel and VC investors for larger sums that would allow greater marketing options for the platform. Angel / VC fund raising takes months (the average time for a successful campaign is eight months). I am now hard at work reaching out to a network of investors to try and generate the funds needed to see this vision through.
Thank you for your support of the future of storytelling.