icon-discover-icon-linkicon-dismiss-keyboard-linkicon-icon-allcategoriesicon-icon-animalsicon-icon-articon-icon-charityicon-icon-checkicon-icon-checkmarkicon-icon-comicicon-icon-communityicon-icon-consoleicon-icon-create-categoryicon-icon-create-durationicon-icon-create-editicon-icon-create-goalicon-icon-create-photoicon-icon-create-storyicon-icon-create-titleicon-icon-danceicon-icon-dashboardicon-icon-designicon-icon-donateicon-icon-downarrowicon-icon-downcarroticon-icon-editicon-icon-educationicon-icon-embedicon-icon-environmenticon-icon-exclamationicon-icon-facebookicon-icon-fashionicon-icon-filmicon-icon-followicon-icon-followingicon-icon-foodicon-icon-gamingicon-icon-goicon-icon-gplusicon-icon-healthicon-icon-helpicon-icon-idOval 8icon-icon-instagramArtboard 1 Copy 52icon-icon-linkicon-icon-linkedinicon-icon-locationicon-icon-lockicon-icon-mailicon-icon-musicicon-icon-outlinedhelpicon-icon-outposticon-icon-personalcauseicon-icon-photographyicon-icon-playbookicon-icon-politicsicon-icon-profileicon-icon-recent-activityicon-icon-religionicon-icon-rightarrowicon-icon-searchicon-icon-smallbusinessicon-icon-sportsicon-icon-technologyicon-icon-theatreicon-icon-todoicon-icon-transmediaicon-icon-tumblricon-icon-twittericon-icon-uparrowicon-icon-upcarroticon-icon-videowebicon-icon-viewicon-icon-websiteicon-icon-writingicon-icon-youtubeArtboard 1Artboard 1Artboard
Lose Things? Relax, TrackR bravo has your back
Chris Herbert
Identity Verified
858 Facebook Friends
Santa Barbara, California
United States
9 Team Members

Isn't it such a bummer when you lose your keys or wallet? Every time I lose something, I spend 20 minutes looking for my keys only to find them hiding in the most obvious place, possible - usually in yesterday's jeans or under the couch cushion. 

That's why we invented TrackR, a simple way to keep track of items using your smartphone. After 5 years of R&D, thousands of customer feature suggestions, and 5 product revisions, we are proud to reveal TrackR bravo to the world. 

TrackR bravo is the slimmest and most elegant item tracking device ever created backed by the world's largest Crowd GPS network.

Questions? Talk to us! Support@TheTrackR.com

Track Anything

Quickly Locate Lost Items

With the TrackR app for iPhone and Android, you can quickly locate items around the home using the distance indicator radar or tap the "Ring Device" button to cause your lost item to ring.

Can't Find Your Phone? No Problem.

Many phones have been eaten by couch cushions. Press the button on TrackR bravo to cause your phone to ring...and it works even on silent mode.

Track it down. From anywhere

If an item goes missing, TrackR's Crowd GPS network will help you find it.  When another user of the TrackR app comes within 100ft range of your lost item, you will receive a GPS update of where your item is. 

The World's Largest Crowd GPS Network

Because the TrackR app is built to track any Bluetooth device or Bluetooth tracker device, it's no surprise we have the world's largest Crowd GPS network with over 5 million people helping users locate 300,000 items per day!

See Crowd GPS in action:

Design Driven Product

We took a different approach with TrackR bravo. We focused on making sure we used the best techniques and materials to create the thinnest tracking device ever.

Impossibly Thin

Coin sized. 3.5mm x 31mm diameter. Metal construction. And feature packed.


Custom Laser Engraving

Have each TrackR bravo individually laser etched to display a short message. Have your return information etched into the back, add a nice message for a gift, or use TrackR bravo as a replacement for your cat or dog's name tag.

Anodized Metal Colors

Customize your devices by selecting one of 4 available colors: Black, Rose Gold, Sky, and Steel. Each color is applied through a metal anodization process in order to maintain the product's high quality look and feel. Color upgrade for your TrackR devices is just $5 on Indiegogo or you can get a free color upgrade by referring 5 people to visit the page using the sharing tools above, Facebook, Twitter, and email.


The TrackR accessory pack enables you to track even more items with 3 unique accessories:

1) Pet Collar Attachment - A water-proof attachment that easily attaches to a pet's collar.

2) Steel Key Loop - An extra durable metal key loop that hooks onto not just keys, but backpacks, purses, and more.

3) Water Proof Casing - Take TrackR bravo where ever you want to. Keep track of things at the water park, by the pool, at the beach, or at the lake.

TrackR App


Keep your items at your fingertips

When Chris and Christian first came up with the idea of TrackR, they envisioned transferring the entire "database of items in our head" to our phones, just like your phonebook (remember how you used to know your best friend's phone number?). 

The TrackR app is focused on achieving that vision so you let the app keep track of your items for you.

With the app design, we tried to simplify the entire user interface by enabling users to access core functions as quickly as possible. 

It's of course packed with features:

  • 2 Way Separation Alerts
  • Custom Ring Tones
  • Custom Item Icons
  • Customizable Alert Settings
  • Tracking up to 10 Items*
  • Background Operation

If you have any feature requests or feedback, we would love to hear them: support@thetrackr.com

Compatible with iPhone 4s & later, iPad 3rd Generation & later, and Android 4.4 devices with Bluetooth 4.0.  

*For iPhone and iPad. Android varies on manufacturer

Use of Funds

  • App Design and Improvements
  • Production Tooling
  • Antenna Refinement
  • Firmware Refinement
  • Buzzer Cavity Optimization
  • Power Optimization
  • Certifications - FCC, CE, Bluetooth

Let's get to details

Diameter: 31mm

Thickness: 3.5mm

Battery Life: 1 year replaceable

Battery Type: CR1616 coin cell

Connectivity: Bluetooth 4.0 

Device Compatibility: iPhone 4s & later, iPad 3rd Generation & later, and Android devices with 4.4 or above.

About Us

Now that you've learned about TrackR bravo, we'd like to take a moment to introduce the minds behind TrackR.

TrackR bravo was developed by TrackR, a Santa Barbara, CA-based startup company. The company was founded by Chris Herbert and Christian Smith, two UC Santa Barbara graduates who met during their college years.

The idea for TrackR began when Chris almost lost his car to the Pacific Ocean because he couldn't find his keys, ultimately redefining the definition of beach side parking. After brainstorming a solution, Chris and Christian entered into the UC Santa Barbara business plan competition and won. 

They began working on TrackR the same day they graduated in 2009 and launched the world's first next generation tracking device, Phone Halo, at Demo 2010. 

Since that time, several revisions of Phone Halo have been released including Cobra Tag, inSite, Wallet TrackR and StickR TrackR.  Each better than the last. Over a quarter of a million devices later, the team is proud to announce TrackR bravo and represents the original vision for the company of taking the database of items in your head and moving that to your phone.


This is our 6th item tracking product and we already have trusted & very capable manufacturing partners. This isn't our first rodeo but things seem to always come up and will be providing regular updates every 3 weeks to backers.

You've heard from us and now we'd love to hear from you.

Please let us know if you have any questions, comments or suggestions!

Email Support at Support@theTrackR.com

Please note that our team will try as hard as possible to answer any and all questions and comments that are left on the comments page but the easiest way to get immediate assistance is to email our Support Team, Support@theTrackR.com. 

Don't forget to like and follow us for the latest information on all things TrackR bravo!

Like Us on Facebook: http://www.Facebook.com/TrackRbravo

Send us a tweet: @TheTrackR 

Contact Chris on the Twitter:@CGherb

(Quick note: I love hearing from backers, Twitter is preferred to email. If you need to email me, cc Support as my inbox is a tad backed up)

For inquiries regarding Distribution, Retail, and Partnerships please apply at: http://www.thetrackr.com/partners


Please email chris@thetrackr.com for more information. 

Still have some questions?

How big is TrackR bravo?

We designed TrackR bravo to be so small that it can be attached discretely to virtually anything. It’s only 31mm diameter and 3.5mm height – about 50% thinner than previous designs.

How many TrackR bravo devices can a smartphone find?

Using the TrackR app, a smartphone can manage up to 10 TrackR bravo devices at once on iOS. Android this number varies from 1-10.

How do I replace the battery in my TrackR bravo?

TrackR bravo has a suicide battery door that swings open, making battery replacement easier than ever. Uses a CR1616 battery.

What is the range of TrackR bravo?

TrackR bravo's range is approximately 100 feet (30 meters).

How does TrackR bravo attach to items?

The back of TrackR bravo can be stuck to almost any surface. The device also has a convenient loop that can also attach to keychains.

How is TrackR bravo different from other finder products?

1) Two-Way Technology: Find your item using your phone or find your phone using your StickR TrackR Device.

2) Thinnest Device Available: TrackR bravo is nearly 50% thinner than previous designs.

3) Crowd GPS: Technology that allows users to locate their items after they have been lost. TrackR's network is the world's largest, locating lost items 8 times every minute

4) Separation Alarm: Notifies you when leaving an item behind as well as remembers where you left the item on a GPS map.

5) Sustainability: The device is meant to last a lifetime and has replaceable batteries.

6) Being really, really, really, ridiculously good looking.

Can I use your product with other BLE Tracking devices?

Absolutely! Our TrackR app can work with other BLE tracking devices, Bluetooth cars, headsets and more!

What's your plan for Android support?

We're one of the first to develop on Android using the Bluetooth Low Energy API's. As an early adopter of BLE technology on Android, we're dedicated to improving the platform and providing a world class Android app.  Android is supported at launch.

Is the device water resistant?

The device will last through rain but isn't waterproof, so don't go swimming with your TrackR bravo device.

Oops! I forgot to add international shipping! What should I do?

Please contribute the shipping amount ($10) and select no perk. We will match your contributions.

I want to upgrade my perk

Please contribute the difference and select no perk. We will match up your contribution to the correct perk and will confirm after the campaign.

Please note if you add custom engraving to your TrackR bravo device, we cannot accept returns or exchanges.

Is this iOS 8 Compatible?

Yes, it is compatible from iOS 7 & on.

Can I get a refund or cancel for an engraved order?

No because your device is unique to you and all engraved orders have been made. We stand by a policy if the device is non functional, we will replace the device.

Problem backing us?

Please contact support@indiegogo.com.

Find This Campaign On
total funds raised
Original campaign was 6,331% funded on August 8, 2014
In partnership with
Do you think this campaign contains prohibited content? Let us know.
Help make it happen
for TrackR bravo - The Thinnest Tracking Device. Ever. and the team!
Other Campaigns You Might Like