What is a Camera Stabilizer?
A good camera stabilizer will flow through the air capturing captivating dynamic footage along the way. We really like the effect that stabilizer shots have in film but we don't like the complexity and bulkiness of the stabilizers on the market today.
Why is the FloCam a Better Solution?
The key functional difference between the Tooga FloCam and other stabilizers is a bendable counterweight arm which allows the operator to not only control the number of stackable weights, but also the weight position.
Changing the weight position means that adjusting the center of gravity is much more intuitive than rigid arm stabilizers where set-up is much more trial and error based.
The Tooga quick snap connection makes set up fast. We spent a lot of time making sure the tolerances are perfect so that the modular design works as good or better than a single piece stabilizer design.
We use a very low-friction u-joint and ball bearing combination to make our gimbal assembly. The high precision U-Joint is the most critical piece of engineering. We added a thumbsteer feature that lets the operator make fine tune adjustments on the fly.
Compatible with Any Camera (under 4lbs.)
The FloCam works with cameras ranging from small smart phones to larger DSLR style cameras.
Why buy a stabilizer that you will never want to take with you? We absolutely hate bulky gear but love stable footage. With FloCam you can get great footage no matter where you happen to be going. Hiking? Shooting an event? No Problem! Just take the FloCam.
Additional Applications for Tooga:
Low Angle Camera Stabilizer:
Flip the support arm around and the Tooga can be used as a low angle stabilizer. This is great for getting creative style shots angled up at your subject. Use a skateboard to get even more interesting angular movement.
Standalone Tripod Accessory:
There are seven 1/4-20 threaded holes in the Tooga Shell. These are great places to attach extra lighting, mics, gopros, etc. The Shell is a great tripod accessory on its own.
The Tooga suction cups are incredibly powerful. We've even attached the Tooga to the outside of an airplane! They simply screw into the sides of the Tooga Shell using the 1/4-20 connection ports.
Prototype #3 on the outside of an airplane
What will I get for backing this project?
See the chart below to pick the best pledge level. We plan to retail the Tooga FloCam for $250 after this project is complete.
How Did You Guys Think About FloCam?
Chris has been in the videography gear business for a while and had the idea of making a camera stabilizer with a bendable arm. Setting up a camera stabilizer shouldn't take hours!!
After several rounds of prototyping he had a working prototype but there were some problems with the early prototypes.
At first, the bendable arm was too loose. Chris was getting some great shots but eventually the arm would fall out of balance. After several material changes he discovered a great way to achieve flexibility and strength. The bendable arm we developed is solid. Set up with the FloCam takes about 1/10th the time as setting up rigid stabilizers.
The bendable arm stiffness was solved but there was still a problem about how to fasten the arm to the Tooga Shell firmly and solidly. Chris brought Shan Kim on board who quickly determined that a snap fit connection would be much better than a 1/4-20 screw in connection. After two rounds of prototyping it was a great success and the arm design is now super solidly connected to the base.
Tooga Snap first concept sketch by Shan Kim
Chris brought Sherry Wu onto the team at the beginning of summer. He showed her the early prototypes and she immediately started sketching out amazing designs. Her idea of making an ergonomic handle shape and thumbsteer really took the Tooga FloCam design to another level. After two rounds of prototyping we had a fully functioning, awesome looking, Tooga FloCam.
Handle Concept by Sherry Wu.
Only some of our prototyping and design sketches :)
Tooga FloCam Team - Shan Kim, Sherry Wu, Chris Anderson
The design is complete and our prototypes work great. Our suppliers are lined up and ready to pump out some FloCams and Suction Cups. As soon as we reach our goal on Indiegogo our manufacturing partners have agreed to start production early to speed things up a bit. We plan to ship out Indiegogo rewards in November 2013 if we can achieve our Indiegogo goal quickly. If funding takes a long time and we achieve funding on the last day of the Indiegogo project then we will most likely ship in mid December. Let's hope we are funded early!!
The longest part (and most expensive part) of the production process is making the molds for the plastic parts. We do this with a partner overseas. There are ten unique parts that will need a mold. Once we can prove this project will be funded the mold making will begin and should take about 30-45 days to complete.
Once the moulds have been completed the parts can be sent to us very quickly and at a very fast rate. It will take about 2 weeks after the molds are completed to receive the final parts.
When we receive the final parts will will make sure everything looks good and then start shipping. If this project is heavily backed then shipping may take a few weeks. We estimate that we can ship about 500 per week once we start receiving parts from our suppliers. International shipments may take longer depending on customs procedures / etc. We plan to use DHL in international shipments because that seems to be the fastest way to send products to countries outside the USA.