We’re building a coffee roastery & cafe in South Seattle, with a bicycle courier service to bring amazing coffee right to your door.
We are on a mission:
Transform a long-abandoned, old building in South Seattle’s historic Hillman City into an inviting coffee house featuring exotic single-origin espressos and our artisan coffee blends that we roast ourselves, in South Seattle’s very first coffee roastery (that’s us!)
Currently, there are no good cafes, within walking distance, for Hillman City residents. That's right, a Seattle street corner without coffee. We're changing that--opening our coffee shop on 8/2, with incredible neighborhood support!
And, once our roastery is up and running, you’ll be able to stop by our comfortable café anytime, and any one of our friendly baristas would love to show you just how more-awesome and mind-blowing (really, mind-blowing!) new-wave single-origin espresso or artisan-blended coffees can be (but in a way that’s always fun for you--never aloof or snobby).
Don’t worry, of course we’ll always serve up your mochas, vanilla lattes and ready-to-go drip coffee. (Consider us here to serve up your favorites, and expand your coffee-horizons, in a fun, delicious way. And it will be fun!)
And we’ll offer something a little different from other cafés. In addition to serving up exotic single-origin espressos, our artisan coffee blends and incredible coffee-lore that connects the coffee-loving community here to Ethiopia (the birthplace of coffee) in a single cup: we’re going to deliver it! By bike.
That’s right--we’re creating a bike courier service to deliver amazing, freshly-roasted coffee beans, right to your door. From Hillman City & beyond. (And in a re-usable tin, that saves a bag, and the environment!)
So you’ll never run out of coffee again, all while supporting a cool, local small-business that roasts outstanding “new wave” coffee. (Keep reading for more on our “new wave” roasting style.)
Plus, we’ll add one-of-a-kind local goodness (like organic cream for your coffee, incredible fruity-boozy pies, savory Ethiopian sambusas supplied by local artisans—you can see where this is going…) to our menu & bike delivery service. Yum!
To make this happen, we’re fundraising money to buy: the roaster and pay for the work to install it.
Why Hillman City:
By choosing up-and-coming Hillman City (not Seattle’s typical high-traffic coffee locales, like downtown or Cap Hill), we intentionally chose to support a community and region of Seattle that we love, and believe in.
And where we knew just a little coffee could make a whole world of difference!
And we know this because we've lived here, for years. (Joya is a few blocks from the café, in the 98118--named the most diverse zip code in the US, no kidding! Another fact.)
And, it turns out (as we’re talking to neighbors, friends, and passers-by while removing graffiti, picking up litter and opening up windows), we were right. No one can contain their excitement that someone is finally bringing incredible coffee to Hillman City, and by bike!
And that "someone" is YOU, if you can support us today.
Why we need your support:
Money we’ve saved from our other jobs &, maybe, retirement funds covered café construction costs (which opened 8/2 for business, with rave reviews! Yay!)
And while we didn't make our "stretch" Kickstarter goal of $58K (to pay the roastery and all the pricy accoutrements: $15K afterburner, $15K for logo and bike-delivery website & infrastructure--we're sitting on these loans a little longer, and focus on bootstrapping the roastery into existance.)
So your support NOW helps us build the roastery, in Hillman City, that will sustain more rad projects, local jobs & our business, in years to come!
Here's what we absolutely need to make this happen this year:
- $14,000: covers about half of our refurbished 2003 7 kilo Diedrich coffee roaster & afterburner
- $3,000: covers about half of our roastery set-up costs (estimated hVAC and electrical labor)
- $1,500: Indegogo service fees
With a much smaller fundraiser, it will take us more time to set up the roastery than we'd initially planned. Our new goal is to have it opened toward the end of October 2013...but maybe December, as we'll have to get creative to finance the remainer to make it happen. (That said, we're truly motivated by ALL the enthusiasm around this project, to make it happen.)
Any funds, above and beyond our $20K goal, will be greatly appreciated, and used to help us get the roastery opened earlier!!!
So keep spreading the word, if you’re a fan of freshly roasted coffee & bikes. And a super-fun coffee-dance-private-party, we’ll set up for $100+ backers, if we reach our new $19K goal.
Building the Seattle & Ethiopia Connection
Here in Seattle, we know a thing or two about coffee. Good coffee. Due, in large part, to the past thirty+ years of coffee evolution.
But northeastern Africa (the cradle of civilization that is also the birthplace of coffee, and source of the world’s finest coffees), the rugged, beautiful country and people of Ethiopia engage with an incredible coffee culture that spans, not thirty, but thousands of years.
And, unlike other coffee shops in Seattle, with our café in the Southern Rainier Valley (nestled amongst an extraordinary Ethiopian community) we’ll actually connect you, personally, with unique and timeless elements of a larger coffee culture, that now exists literally next door!
From exotic coffee ceremonies to stories to savory-spiced pastries, we’ll bring a bit of Ethiopia and lifetimes of coffee history, to YOU, in our one-of-a-kind café space and intimate roasting room.
Joya, our enthusiastic resident expert, who came back speaking Amharic after living in Ethiopia (betam amasagnalo!) is excited to connect the two parts of the world she loves most, in one great place! And, once the café and roastery is up and running, will head back to Ethiopia to start sourcing one-of-a-kind beans from the contacts and friendships forged over the years.
More about our business model:
When starting with our goal of “create a community coffee shop in Hillman City, where there is none” it required a totally different business model that (unlike other cafes) removed the dependency on unknown foot-traffic and cafe revenue, so we sustain business through other means. (At least initially as we get started.)
High or low cafe traffic, we’re prepared. In addition to roasting our own coffees (providing higher-margin revenue), and our excitement-building mode of delivery (what Seattlelite doesn’t want their coffee delivered by bike?!), we’ll also have a great website and online presence, so anyone can buy our coffee (supporting our mission to do good, through amazing coffee) anywhere, anytime!
Plus, Joya knows “online marketing”, after building a successful strategy and analytics career, consulting for a bunch of high-profile “Fortune-500-y” type clients and architecting unparalleled successes. She’s also fluent in retail and subscription business models, and confident the coffee shop model works.
That’s the long way of saying: our coffees will be available (& making money) through all sorts of usual (and unusual) channels, for long-term business sustainability.
Why we're here:
Joya was location-independent business consultant, with a penchant for establishing “regular” status at Seattle’s coffee top-notch shops, when not living months-at-a-time working from remote corners of the world. After (kinda-miraculously) walking away from a head-on at 60mph that destroyed her car (but not her ukulele!), followed by two more car accidents (none her fault) in just a five month period, Joya spent a bit of time reflecting while recovering from a brain injury and other complications. She is determined to put everything she has into doing something meaningful with her one life—and found that “something” where coffee, community, bikes, and fun intersect. And she hopes you’ll join her in the fun…and maybe some of the work.
While a work-in-progress (like any small businesses just starting up), Joya is committed to serving amazing coffees that creates “good”: for patrons, employees, community, and larger world.
Please support us (& ask your friends to support us, post a link on Facebook to support us, tweet about us to support us, whatever ya got!), so we can invite you down to Hillman City to party & enjoy amazing locally-roasted coffee, together! Fall 2013!
Here’s to celebrating soon!
And, thank you.