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Help create NYC's first Farm Brewery and rooftop hop farm.
Caleb Freese
Brooklyn, New York
United States
6 Team Members

Join the 1K community!  Even a small donation will help us clean our city's air and make delicious beer.

NY State certified local: by helping us reach our funding amount we'll have the brewing capacity and hops so we can become a NY certified local beer in NYC!

The Farm Brewery law was passed in 2013 by Cuomo to build incentive for local agriculture and local NY state products. While fifteen farms upstate have already opened taprooms, Thousands Win plans to be the first to bring a farm brewery to the city skylines.  

Fresh hops, yes please.  NY was once the hop growing capital fueling Brooklyn's 80+ breweries - our mission is to bring hops back to Brooklyn so we always have a fresh supply.  Hops, which provide the flavor and aroma in beer, have a very short shelf life - even when they're dried (a majority of beers use dried hops) so having fresh-grown hops will be key for us to brew some amazing beers.

Rooftop Grown ingredients create green spaces in NYC, benefiting the environment of 9 million residents.

Spring Planting.  Reaching this funding goal will allow us to grow as many hops as possible!  Purchasing soil and fabricating our growing systems will take most of our budget.  Hops love the sun on rooftops and can be productive for 20+ years, so this will be an excellent long term farm investment.

We've been testing our green roof systems for the past 4 years.  Starting with morning glories, moving on to Hops and working with many prototypes, our current system collects rainwater and is a power free self watering system.  This allows us to be off the grid and not use NYC's drinking water!

Rooftop Hop Farm.   The cornerstone of our Farm Brewery must be the hop farm!  Help us grow the first rooftop hop farm on a landmark NYC location.  This will give us the space we need to grow hops and have a seasonal Beer CSA Membership.  nutrients needed to grow hops.

Brewing year-round.  We'll purchase a high capacity brewing system ($30k) to brew the quantities needed to fill a year-round Beer CSA as well as some NYC bars.  The win-win concept of 1K is most apparent in our brewing: everyone can both enjoy our beer and know they are helping their city and environment.

Tap Room.  We want a place for you to visit.  If you want to see and help out with a rooftop hop farm and enjoy the NYC views, fine with us.  If you'd like to sip on our newest brews, you'd be our guest.  It is our dream to have a Landmark location which combines farming, brewing and of course drinking for those on their days off.

Breweries have always played an important role in NYC's heritage: they were historically the meeting place for politics and much of social life in NYC.  Our landmark location will embody this approach, a place where we grow local agriculture and brew a community crafted beer.  By reaching this goal we can fulfill dedication to bringing many of the lost historical traditions of farming and brewing back to NYC.

Contributing to our campaign = Beer Perks!  You'll have a first chance to sip on a 1K beer brewed with fresh and local hops.  You can taste the difference for yourself: we brew some of the best tasting beers in NYC by not relying on dried ingredients shipped across the country.

Beer voucher will be redeemable in select local bars.  This allows you to meet some other supporters and drink a beer on tap!

Custom Growlers are 67oz metal handle, flip top Belgian style glass jugs which keep beer fresh longer.  Not an average beer store fare, these special edition growlers will be filled with our first commercial brew available as a NYC pick up or shipping (limited states).

Beer CSA (Community Supported Agriculture) will start after our first hop harvest season!  Members will receive reusable growlers to be filled weekly or bi-weekly at select NYC locations.  With your 67oz jug refill, the beer will change depending on ingredients and season.

Farming Beer. Most breweries have a large cost to the environment by being dependent upon distribution centers and sourcing ingredients from far away. By growing our own ingredients and cutting out the middlemen we focus on quality and flavor. We’re currently farming 11 different types of hop vines. Each has its own particular characteristic and aroma and will allow us to brew over 40 different styles of beer.

Classic Beer. We’re beer traditionalists, not beer scientists, specializing in American IPAs and stouts. Beer has always been the common man’s drink and we want to keep it that way. We don’t complicate traditions or ingredients, but create delicious brews of America’s favorite beer styles.

Truly Local. Many beers claim to be local but they outsource brewing to other cities. We believe there should never be any doubt as to who actually made the beer you are drinking. With Thousands Win, you will always know the hops were grown and the beer was produced in your city. You can come tour our hop farm to see exactly what is going into your beer!  

Community Crafted.  We care about where we live, craft and grow.  Our farm will change the skyline of Brooklyn, the same place our customers live, creating green spaces for NYC.

Urban rooftop farming has been an increasingly hot topic because it answers common issues such as improving air quality, reducing stormwater runoff and reducing building temperatures. In tandem, these unique farms contribute positive community related factors like creating wildlife habitats, enhancing opportunities for community education on environmental issues and public access to green space.  

The most important thing is that Thousands Win makes contributing to your city and community easy, since anyone who invests in or even drinks a 1K beer will be supporting the environment and the community.

How else can you help?  Share our video & spread the word!

See where contributions are coming from...

Read what Growler Mag or Craft Beer and Brewing or Care 2 Care say about us..

Campaign linkhttp://igg.me/at/1kbeer

Caleb and Julian met in kindergarten in Austin, TX in a Montessori school where students would tend chickens while selling eggs and produce. 21 years later Caleb and Julian reconnected in Brooklyn, NY and have been reinvigorated by their common beginnings rooted in organic farming, craft, food, and creativity. They have been growing hops on roofs in New York City for 2 years and using these hops to brew craft beer. 

1k was founded upon our shared love for our community, honoring traditions, perfecting a craft and above all improving our environment.

We have a diverse community, working hard to expand 1k.  This campaign exists because of this elite group of bad ass people.

Caleb Freese

Farmer, brewer, founder

I was an outdoor guide in the Cascades for seven years before moving to NYC.  It was hard being away from the mountains so I started growing everything I could, wherever possible.  Tomatoes, spicy peppers, olives, grape vines and hops.  My family is full of organic farmers, cooks and my mother makes cheese in North Carolina.  I’m following tradition but adding a personal twist by farming hops on rooftops in NYC.

I grew hops transplanted from the Pacific Northwest, which is second only to Germany as the hop capital of the world. Early on, I had no idea that I was part of an overall goal to bring this historical crop back to NY. While my brewing education happened in Portland, OR; the micro beer capital of the world, I soon became obsessed with the historical traditions of Brooklyn’s beer past.  1k is a combination of all things I’m passionate about: covering roofs with plants, creating functional green spaces, restoring a heritage crop and craft. I’m committed to bringing these qualities of life to people who wish to celebrate NYC and a community crafted brew.

I live a diverse life as a painter, American Mountain Guide teacher, farmer and brewer. Above all I’m an environmentalist at heart who loves living in the city. I live in Brooklyn with my fiancée, Jackie and my dog, Ophelia.

Julian Hensarling

Green roof systems, farmer, founder.

I’ve always had a passion for the environment and the way food and craft can benefit the world.  Having worked within the food industry for 10 years in many capacities, I've grown to understand that the way we eat and drink can have a huge impact on the environment and our communities. Most recently, I’ve been working as a food stylist as well as writing and illustrating a series of cookbook-zines.  Additionally, my varied experience with the arts and other craft oriented endeavors, from welding to carpentry, have fostered the ability to turn complex ideas into reality. Thousands Win is the perfect synthesis of these skill sets and reflects my commitment to bettering the communities we live in. With Thousands Win, I’m responsible for the rooftop planter design as well as marketing and research.

An avid climber, traveler, and cyclist, I’m constantly striving for adventure and to fully experience the world around me and I’m impassioned by having a positive impact on the outdoors.
I live in Brooklyn, NY with my wife Nina, our cat Octopus, and our two dogs, Jelly and Boone.

1K loves our dogs!

2/12/14- We ordered 1,000 (1K) new hop plants from from Cornell University.  These hops were from Washington State’s Clean Plant program, meaning they are free of any mildews or nasty disease but also grown in New York.  We were already farming 7 hop varieties, but just added 4 more, including Alpharoma, Newport, Nugget and Sterling.

10/01/13- End of the harvest season.  We'd tested many types of green roof systems to grow our hops in.  We concluded this growing season with our revised design- a rainwater collecting, vine based green roof system.

7/15/13- We met with Hetcho, a design and construction firm, to bring their expertise to the table.  We've meet an amazing match as both companies focus on the creation of multifunctional spaces that encourage people to connect and celebrate in a creative environment.  Check out their bar, Building on Bond and Hetcho.

3/24/13- We attended the Urban Agriculture conference and decided- we had the right mix of bad ass ideas, real world experience and environmentally beneficial product.  1K was officially founded.

6/22/12-  Julian and Caleb run into each other after 21 years, recognizing each other from elementary school!

5/14/11- We plant our first variety of rooftop hops, Cascade, in Brooklyn.  The system of rooftop vine growing systems is born.  Grapes and other vines are also still being grown.

Find This Campaign On
raised by 56 people in 1 month
10% funded
No time left
$50,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on April 11, 2014
Select a Perk
  • $2USD
    LIKE Thousands Win!

    Help us improve the air quality, create local agriculture and the first NYC Farm Brewery.

    1 claimed
  • $8USD
    1K Beer

    Be the first to drink a truly local beer! We'll mail you a voucher to be redeemed at various NYC bars. You'll receive a beer on tap and meet other supporters. *MUST BE 21yrs old. Currently NYC only bars.

    5 claimed
    Estimated delivery: October 2014
  • $25USD
    1K Tees

    Get a 1K tee and let everyone know you support rooftop farming! Vote for your favorite design in the Comment section. The top winner will be printed. *US/CAN shipping only

    10 claimed
    Estimated delivery: June 2014
  • $35USD
    Hand Drawn Portrait

    Drawn by our 1K art director, we couldn't represent NYC without having some art! Portrait will be hand drawn and digitally distributed of either a single person (or dog).

    2 claimed
    Estimated delivery: April 2014
  • $45USD
    Hop Bandana

    Get a classic hop bandana to support 1K… Let your favorite dog sport it or use if for yourself. Created by an NYC vintage designer and hand drawn hop print pattern.

    4 claimed
    Estimated delivery: July 2014
  • $50USD
    Limited Edition Growler Pickup

    Filled with tasty 1K Beer and available for NYC area pickup. Reusable 67oz, metal handle and easy close "belgian" growlers for the local beer connoisseur. *MUST BE 21yrs old. Currently NYC only bars.

    5 out of 50 claimed
    Estimated delivery: October 2014
  • $55USD
    NYC Tote

    A hand printed classic NYC tote. Shows off 1K support and reduces shopping bag waste while rolling up and storing easily.

    7 claimed
    Estimated delivery: July 2014
  • $85USD
    4 Beer Vouchers & NYC Tote

    Share 1K beers on tap with your friends. We'll send over 4 vouchers to be redeemed at select NYC bars. Don't forget to share! *MUST BE 21yrs old. Currently NYC only bars.

    0 claimed
    Estimated delivery: October 2014
  • $100USD
    Filled 1K Growler Shipped

    Filled with tasty 1K Beer and available for US shipping only. Reusable 67oz, metal handle and easy close "belgian" growlers for the local beer connoisseur. *MUST BE 21yrs old. Cannot ship to: Florida, Indiana, Utah, Kentucky, Maryland, and Tennessee. You will receive a voucher to be redeemed on a 3rd party beer distribution website. Valid ID must be presented.

    2 out of 50 claimed
    Estimated delivery: October 2014
  • $105USD
    1K Hop Hat

    Sport a floral hop flower camper hat. Designed and made in NYC. Adjustable size, 5 panel construction. Choose blue or yellow.

    4 claimed
    Estimated delivery: July 2014
  • $299USD
    Beer CSA Membership

    First chance for a 1K CSA membership! You'll receive a beer filled growler every other week for 4 months. Beer will be seasonal and change every couple weeks. Includes 67oz custom, flip-top beer jug. This is your chance for an early signup- space will be very limited! *MUST BE 21yrs old. Currently NYC only bars. Pickup locations throughout Brooklyn and Manhattan. Valid ID must be presented.

    1 out of 20 claimed
    Estimated delivery: October 2014
  • $300USD
    The Works

    TWO custom filled 1K growlers, NYC tote, HOP hat, DOG bandana and custom portrait. *MUST BE 21yrs old. US shipping only. Cannot ship to: Florida, Indiana, Utah, Kentucky, Maryland, and Tennessee. You will receive a voucher to be redeemed on a 3rd party beer distribution website. Valid ID must be presented.

    0 claimed
    Estimated delivery: October 2014
  • $1,000USD
    Part of 1K History

    Your name on our first 1K beer label! Become a part of history by bringing the first farm brewery to NYC. Farming in NYC isn't easy, we need all the help we can get! This is your chance to be part of NYC's brew history and urban agriculture movement. Receive a shipped growler too!

    0 claimed
  • $5,000USD
    Rooftop Party

    Celebrate 1k style, with a keg on a Brooklyn rooftop. Invite your own guests! 1K will take care of the details, show up, enjoy the view and have a couple beers on us! *MUST BE 21yrs old. Valid ID must be presented.

    0 claimed
    Estimated delivery: August 2014
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