THINX: Change Your Underwear, Change the World

Where technology + fashion intersect to solve a global problem. shethinx.com
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Antonia, Miki & Radha
Fashion
New York, New York
United States
1 Team Member
THINX: Change Your Underwear, Change the World is powered by The Grommet and Indiegogo, partnering to help undiscovered products go from prototype to market.

As seen on Perez Hilton, NY Daily News, Fast Company YahooVenture Beat, Digital Style, The Frisky, etc.

Why we ran an Indiegogo Campaign

On March 19, 2013, we won a competition with The Grommet (www.grommet.com) and Google Apps, and as a result, we were asked to do a campaign on Indiegogo! We're so excited about this for two main reasons.

One, while we had a recently successful Kickstarter campaign, they didn't let us share our key inspiration behind THINX, and two, after hearing from so many of you, we learned that there were a few specific things you guys would like to see us create.
 
So here's the deal!

Exciting reason #1 - Now we can tell the whole story when we couldn't with Kickstarter (they don't allow cause-based funding):

The full story of why we created THINX has two parts.

One, THINX took almost 3 years to develop, and it is the smartest, best-in-class, leak and stain-resistant underwear that thinks of you every day of the month (did we mention that it's anti-microbial, moisture-wicking, comfortable and pretty too?). 

Two, THINX is also the most thoughtful pair because it thinks about women and girls in the developing world thru a partnership in Uganda. 

Here's what a few of the styles look like ("THINX Classics Trio" reward pictured): 

Here are the hidden powers of THINX: 

While many of us may have anxiety or embarrassment every month, in other parts of the world lacking the right resources, women and girls face much greater issues. 

For instance, girls in the developing world are missing up to a week of school every month and using unimaginable things to manage their monthly cycle like twigs, leaves, newspaper, plastic bags or dirty rags. In the developing world, more than 67 million girls have dropped out of school entirely which overwhelmingly leads to early marriage, pregnancy and a greater difficulty in raising themselves out of poverty.

To help change this, every time you buy a pair of THINX you also help fund the production of 7 washable, reusable pads for a woman or girl in the developing world via our partnership with AFRIpads in Uganda.

This 7-pad kit helps create local jobs and empower the economy while also helping keep girls in school during that time of the month. And if you empower a girl to stay in school, the positive effects are many (see www.thegirleffect.org), and the world begins to change for the better, one life, one family at a time. 

Exciting reason #2 - Now we can raise funds to create what you've asked for:

During the Kickstarter campaign, we were able to really listen to our customers and find out more about what you guys would like to see. On the top of our list is the ability to make larger sizes (size 20 and possibly more), a thong style and an eventual sporty style without lace that's great for sports and teens. The more money we raise, the more we'll be able to do! 

What We Need & What You Get

To break it down in more detail, we're looking to raise $10,000 so that we can:

  • Order enough of the special moisture-wicking and anti-microbial fabric that gives our THINX underwear its special functionality.
  • Create thongs because you asked for them.
  • Create a variety of sizes up to 22 or 24 because you asked for them.
  • Raise funds for an eventual lace-free style great for teens and sports

Top 4 Reasons to Own THINX

1) They can completely replace any need for disposable liners on light days. 

2) When you buy one pair, you are directly helping one woman and girl - one with a job, and another to stay in school. 

3) They'll be some of the most comfy & well-made undies you'll own and you won't have to worry about embarrassing moments again. 

4) You'll help the environment and save $$$ in the long run (see below). 

Hiphugger THINX

Every girl's MUST-HAVE pair! For beautiful comfort & coverage 

  • Full coverage in the back for the most protection & zero wedgies 
  • Low cut & super comfortable stretch-lace waistband 
  • No muffin-top worries & limited panty lines
  • Medium to heavy day/night coverage

Cheeky THINX 

Closest to the "va-voom" of a thong but with more coverage & comfort 

  • The most low-cut in the front around the waist 
  • The least coverage in the back that still maintains superior support
  • Super comfortable stretch-lace waist & leg bands 
  • No muffin-top worries & VERY limited panty lines 
  • Light to medium day/night coverage

THINX by NAVEN

Beautiful high-fashion pair for those who want something special with support and coverage. Limited-edition Kickstarter Exclusive designed by NAVEN, a sought-after designing team in L.A. (did we mention they're also twins?). 

 

  • Higher cut with elasticized waist about 2 inches below belly button
  • High-end stretch-lace sides for superior comfort & beautiful appeal
  • Soft upper band - no muffin top worries & limited panty lines
  • For medium to light day/night coverage

Thong THINX

For those who want the sexiness of a thong with some leak/stain-resistant support. Lace pictured is not the lace that will be used. 

  • The most revealing in the front around the waist
  • The least coverage in the back Super comfortable stretch waist & leg bands 
  • No muffin-top worries & VERY limited panty lines 
  • Lightest day/night coverage

 

Here is the AFRIpad kit that every ONE pair of THINX helps to fund: 

One of the many jobs your purchase of THINX helps to create with our partner AFRIpads in Uganda:

Our Track Record

As three female co-founders who face this issue every single month, we deeply understand the value of this product. 

The team has also already built successful ventures and has a history of disruptive innovation.

THINX was created and co-founded by three entrepreneurial friends (two of whom happen to be identical twin sisters which makes their co-founding friend Antonia's head spin!). Miki is the founder of WILD (www.eatdrinkwild.com), a farm-to-table pizza concept based in NYC (and soon in downtown Vegas), and Radha is the founder of Super Sprowtz (www.supersprowtz.com), a children's media company that inspires kids to lead a healthier and happier life, also based in NYC. Antonia is a PR/Marketing Executive and classically trained cellist who has been overseeing the production, design and operations of THINX for the last two years. 

We're here if you want to reach out!

Check in with us via the comments here, or see us over at www.shethinx.com. We're also always checking service(at)shethinx.com

Thanks for reading, and we're excited to be on this journey together, 

Antonia, Miki & Radha xo

 
Find This Campaign On
$19,350USD
raised by 364 people in 1 month
194% funded
No time left
$10,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on May 1, 2013
In partnership with
Select a Perk
  • $5USD
    THINX teammate!

    For all of you out there who feel like tossing just a little in the hat to join the team! For this you'll get our love and appreciation and those warm fuzzies knowing you did something good today.

    4 claimed
  • $15USD
    Thank you!

    With the cost of a movie and popcorn you'll not only help get this project started, you'll get a HUGE THANK YOU, a special video message and a shout out on our website! You'll also have made a difference by helping women worldwide obtain a comfortable, sustainable product so that they can have a better life each and every month.

    10 claimed
    Estimated delivery: May 2013
  • $24USD
    THONG THINX

    For those of you who really love wearing a thong*. Will include the same Quad-Dry BreatheTECH support (making the underwear leak/stain-resistant, anti-microbial and moisture-wicking), but with a whole lot less fabric. *Size chosen after campaign ends via survey International add $10 to ship.

    32 claimed
    Estimated delivery: June 2013
  • $28USD
    Hiphugger THINX

    Your very own must-have pair*! Includes shipping and handling in the US and Canada. Add $10 to ship internationally.

    163 claimed
    Estimated delivery: June 2013
  • $34USD
    CHEEKY THINX

    Your very own Cheeky* pair! Includes Shipping and Handling in the US and Canada. *Size chosen after campaign ends via survey Add $10 to ship internationally.

    24 claimed
    Estimated delivery: June 2013
  • $59USD
    THINX by NAVEN + 2 Launch Tix

    NEW REWARD ADDED 4/25: Your very own NAVEN* pair! Beautiful specialty lace and silk compliment this high-fashion piece designed by the stylist and celebrity-beloved NAVEN twins in LA. Includes Shipping and Handling in the US and Canada, plus 2 launch party invites ($80 value) for one of the locations: NYC, Las Vegas, Chicago, Los Angeles or San Francisco *Size chosen after campaign ends via survey Add $10 to ship internationally.

    12 claimed
    Estimated delivery: June 2013
  • $62USD
    CHEEKY + HIPHUGGER THINX

    Two of the most favorite styles*! Shipping and Handling included for the US and Canada. *Size chosen after campaign ends via survey Add $10 to ship internationally.

    40 claimed
    Estimated delivery: June 2013
  • $86USD
    3-Pack THINX w/ Thong

    One Thong THINX, One Cheeky THINX, One Hiphugger THINX. Shipping and Handling included to the US and Canada Add $10 International

    22 claimed
    Estimated delivery: June 2013
  • $100USD
    5-Set Thong-Only THINX

    For all the thong-lovers* out there! Includes Shipping and Handling in the US and Canada. *Size chosen after campaign ends via survey Add $10 for International

    2 claimed
    Estimated delivery: June 2013
  • $120USD
    THINX Classics Trio

    Includes one limited-edition THINX by NAVEN* (for that special evening when you want to feel the most beautiful), one Hiphugger THINX* and one Cheeky THINX*. Includes Shipping and Handling in the US and Canada. Add $10 International *Size chosen after campaign ends via survey

    14 claimed
    Estimated delivery: June 2013
  • $175USD
    5-Set THINX w/ Thong + NAVEN

    Includes one thong THINX*, one limited-edition THINX by NAVEN* (for that special evening when you want to feel the most beautiful), two Hiphugger THINX* and one Cheeky THINX*. Includes Shipping and Handling in the US and Canada. Add $10 International *Size chosen after campaign ends via survey

    12 claimed
    Estimated delivery: June 2013
  • $1,000USD
    Dinner w/ us + Special Guest

    Come have dinner w/ us + Aasif Mandvi (Daily Show). Will be @ a fun spot in NYC involving lots of laughs and celebration, and we may even have an inspired set of story-telling! Includes 4-pack of THINX*, and a THINX tote (filled with goodies!), plus 2 VIP launch invites at one of the locations: NYC, Las Vegas, Chicago, Los Angeles or San Francisco. *Size chosen after campaign ends via survey

    2 claimed
    Estimated delivery: June 2013
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