WE DID IT!
The campaign is over and I am deeply grateful to all 254 of you who took the time and the money to put your support behind this documentary. But even more, I am encouraged by the community that's gathered around this. Your observations, memories and questions are all vital components of this blossoming creation. THANK YOU.
If you wanted to pledge but did not, you still can, and you can write it off. Click here.
The funds raised by this Indiegogo campaign will pay completely for the production of the film. Any additional money raised will add to the richness of the final product by increasing the number of songs I can license and interviews I can do.
Thank you all again - here we go!
Celebrate the final countdown of the Indiegogo campaign for Rain Perry’s documentary The Shopkeeper with a star-studded, Jerry’s Kids-style telethon, as Rain gathers her talented posse for dramatic readings from selected rock and roll autobiographies. Hear the sordid tale of Gregg Allman getting beat up by a girl! Hear the sordid tale of Rosanne Cash losing a toe! Thrill to the story of the Rolling Stones on trial for possession!
Featuring: Peter Bellwood, Megan Bergkvist, Sasha Heslip, Katherine Hope, Tara Jeffery, Jim Lashly, Valerie Levett, Kim Maxwell, Rain Perry, Ladye Eugenia Stewart, John Slade, Stella Slaughter & JB White, with more to come...
About the movie:
Everybody can make a record, but nobody can make a living. Is there a problem with that?
Everyone's talking about what's going wrong with the music business: the problem was file-sharing, now it's streaming. Everything is about cross-promotion and how to "monetize your fan base." There's never been more music available, but what are we losing in exchange? And what are we going to do next?
Here's the story of this project.
If you know me, you know how much I love my producer, Mark Hallman. We've made three records together and he has been fundamental to everything I've done, musically speaking, for the last ten years.
If you don’t know me, I’m a singer-songwriter whose song “Beautiful
Tree” was the theme to the CW series Life Unexpected.
I have six releases out on my own label and like all my peers, I have watched as the music business has imploded beneath us.
Recently I got to thinking about Mark, the Congress House, and the changes that he has seen as he valiantly struggles to keep the doors open year after year. Aside from being a sweet and thoroughly entertaining guy with many devoted friends and clients, he's an important figure in the history of folk rock.
Suddenly it occurred to me: you could tell the whole story of the rise and fall and uncertain future of the singer-songwriter era through Mark Hallman, whose work with Dan Fogelberg, Carole King, Ani DiFranco and many important contemporary troubadours has put him right in the center of the pressing issue of the day.
"What a compelling story," I thought. "Somebody really needs to tell it." And then I began to realize with some trepidation that even though I'd never made a movie, because Mark is my friend -- and I have told big stories in other formats before -- "somebody" was probably going to be me.
So I hired talented young filmmaker Micah Van Hove (who made my Keanuville
music video) as Director of Photography and we went to Austin to start filming, conducting a half dozen spirited interviews, schlepping around Sixth Street at night and South Congress by day, and spending hours with Mark in the studio. It was a great start. Now I'm running this crowdfunding campaign so I can finish the movie.
The Shopkeeper will feature interviews with Eliza Gilkyson, Sara Hickman, Tom Russell (and more to be announced), who will pull back the curtain on their own careers with candid stories and explain why we should care what becomes of a little studio in South Austin. Many of the artists have already agreed to license music for the movie, and the show of support from our friends and fans has been inspiring.
Here is where you come in.
We are making this film on a micro-budget, which is in Update #1. The crew is two people, Micah and me. Our gear consists pretty much of Micah's Blackmagic camera and some borrowed lavalier mics, with professional results (as you can see in the video, above). But there are some expenses - like backup drives, airplane tickets and color correction - that just cost what they cost. We are making -- as inexpensively as is practical -- a movie we intend to submit to film festivals and to broadcast opportunities.
- The $28,000 we raise through this campaign will pay for all principal photography and post-production, as well as cover the costs of running the campaign itself.
The Artistic Mood Swing Pendant, crafted by Dee Bennett
- Perks? Oh, yeah, we got perks, from CH logo guitar picks to egg shakers with good juju to beautiful pendants to the chance to work with Mark Hallman himself. (And, of course, DVDs & downloads of the film.) It's important to me that everyone - even broke musicians - be able to be a part of this campaign, so the perks start at $1. Everyone who pledges will see their name in the credits.
This is the Hotel San Jose. We loved them even before they told us they are sponsoring the "Austin Movie Star Getaway" Pack.
- If we don't reach our goal, we will have to work harder to recruit investors and seek grants, but the movie is happening no matter what. If we surpass our goal, the movie will be that much more bitchen: we'll license more music, interview more folks and include more archival footage. In other words, the more money we can raise, the more interesting, beautiful, historic footage and music I can put on the screen.
- Stretch Goals: here's a fun part! As we reach goals - both financial and in numbers of backers - I will add surprise perks that everyone can enjoy. So here's number 1! To get the word out about the project, I held a contest on Facebook asking people what cover song they wanted me to sing. There were almost 75 suggestions. The winner was “Angel From Montgomery.” I just recorded it with Martin Young, and just for reading this far, you can click this link to download it for free. For each 50 pledges to the project, I will hold another contest and record another song, which will be exclusive to backers of the campaign.
Why trust us with your money?
- I have run three successful fundraising campaigns in the past. (For various reasons, I chose Indiegogo this time.) I love doing them because it gives me a chance to get to know all kinds of people while getting the word out about the project I'm working on.
- I pledge to other people's projects (here and here) and am a big believer in crowd-funding as a way to create things.
- My DP, Micah Van Hove, has also successfully funded his own award-winning feature film, Menthol.
- Funding this movie is a way of supporting the musicians who are in it, because it allows me to license their music.
Other Ways You Can Help
- Tell your friends! If you'd like to see this film get made, you can be a huge help. Get the word out on social media. Recruit your friends. (The more backers, the more cover songs I'll record!) You can use the Indiegogo share tools or just copy and paste this link: https://www.indiegogo.com/project/2374458e
- Buy the music of the people who are in the movie. Click on over to the websites of the artists we've locked in so far: Stephanie Daulong, Trent Gentry, Eliza Gilkyson, Noelle Hampton,Sara Hickman, Bradley Kopp, Tom Russell.