The Raleigh Road to digital: The reel deal!!!

After 100 years the movie industry is changing formats from 35mm film to digital. It's time for the Raleigh Road Outdoor Theatre to convert.
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Mark Frank
Theater
Henderson, North Carolina
United States
1 Team Member

The Raleigh Road Outdoor Theatre is North Carolina's oldest operating outdoor theatre. Located in a small town, this independently owned theatre has been showing movies for 64 years and is a true part of Americana.  Since its first movie, Ali Baba and the Forty Thieves, played on July 15,1949, families have made their way to our outdoor theatre for affordable family entertainment. The theatre has undergone many renovations in the past decade by both the previous and current owners. Renovations include repairs to the Moon-Glo stage (The Moon-Glo was the theatre's original name), improved and expanded food selections, upgrades to the 35mm film projector (the projector itself dates back to the Korean War), and repairs to our 40' x 80' screen. 

Go Digital or Go Dark! This is Hollywood's motto after producing movies on film for over 100 years. The change from 35mm film to digital formats will cut production and distribution costs dramatically for Hollywood but this change in format comes with a high price tag for movie theatres. For large movie chains (i.e. Regal and AMC) this is just another business expense. However for approximately 800 to 1,000 small town and rural theatres, including 75-100 outdoor theatres, this produces a great challenge (and the fear of "going dark").  Most outdoor theatres are "mom-and-pop" owned and are already faced with extra challenges such as seasonal/weekend/nighttime only operation, limited screens (most only have 1 or 2 screens), and unpredictable weather conditions. This is where crowd funding can truly make a difference. Our funding goal of $65,000 will ensure the Raleigh Road Outdoor Theatre continues showing movies for another 64 years. The funds raised will cover the costs of the digital projector hardware and software, servers, battery backup systems, 6,500-watt light bulbs, lenses designed specifically for outdoor theatres, completely upgraded audio system, electrical system, and projection booth, delivery and installation of system and training for the projectionist on our new machine. From the staff and owners of the Raleigh Road Outdoor Theatre, we thank you in advance for your donation.

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$2,325USD
raised by 49 people in 2 months
4% funded
0 time left
$65,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on February 8, 2014
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Select a Perk
  • $5USD
    Grip's helper

    The Raleigh Road Outdoor Theatre staff say thank you and give you a virtual "High Five". We will display all pledges by each pledge level on a special "Indiegogo Hero" webpage on our website www.raleighroaddrivein.com for the life of the theatre.

    1 claimed

    Estimated delivery: March 2014
  • $10USD
    Head Grip

    Above reward plus an assortment of 5 random 1 second strips of previously played movie film (24 frames per strip) from our movie trailer stock This is GREAT perk for pledgers around the world.

    3 claimed

    Estimated delivery: March 2014
  • $30USD
    An extra

    Above reward plus 2 movie passes and 1 large popcorn.

    10 claimed

    Estimated delivery: March 2014
  • $45USD
    Sound effects

    1 "We saved the Raleigh Road Outdoor theatre" T-shirt. (great for out of towners also) Wearing this shirt during the 2014 season will entitle you to FREE refill on any sized popcorn purchased. (T-Shirt deal is valid during the 2014 season)

    2 claimed

    Estimated delivery: March 2014
  • $45USD
    Extra with speaking part

    First 3 rewards plus 2 MORE movie passes and 1 MORE large popcorn.

    5 claimed

    Estimated delivery: March 2014
  • $50USD
    Personal Invite

    All perks $50 or more (including this one) will receive an invite for them and 1 guest to the unveiling of our new digital projector; set to take place in early spring. We will email a list of movies to pick from and each invitee will pick 3 movies they want to see. Top 3 movies will be played in rating order. Be a part of our first 100% digital drive-in movie night. Popcorn and drinks are FREE.

    12 claimed

    Estimated delivery: February 2014
  • $90USD
    CGI Master

    2 souvenir cups and 2 t-shirts. This is great for both local and long distance sponsors. We will ship you 2 souvenir cups and 2 "We saved the Raleigh Road Outdoor Theatre" t-shirt; wear any night during the 2014 season to receive FREE refills on any sized popcorn.

    3 claimed

    Estimated delivery: March 2014
  • $100USD
    Projectionist

    You and 3 guests will learn how to be a projectionist. 60 minutes of explanation of how our equipment works. You can tour and learn our 35mm booth OR you can tour our digital projector booth when it is installed. (For those choosing 35mm film the tour must be before we start our digital renovations) Refreshments provided after tour.

    1 claimed

    Estimated delivery: February 2014
  • $125USD
    Dinner and a movie

    4 passes, 4 meal combos, 2 large popcorns, 4 souvenir cups, and 1 "We saved the Raleigh Road Outdoor Theatre" t-shirt; wear any night during the 2014 season to receive FREE refills on any sized popcorn. Plus 5 1-second film strips (24 frames each)

    2 claimed

    Estimated delivery: March 2014
  • $150USD
    Headliner

    Your name on the marquee. We will have your name spelled out on the marquee then take a picture and email a high resolution picture of it to you in both black and white and color. We will also snail mail you two (2) 11x14 prints, one in black and white and one in color. (Great for pledgers around the world) Check out the sample photo on our profile.

    0 claimed

    Estimated delivery: March 2014
  • $250USD
    Credits

    6 movie passes, 6 souvenir cups, 3 large popcorns and 1 "We saved the Raleigh Road Outdoor Theatre" t-shirt; wear any night during the 2014 season to receive FREE refills on any sized popcorn. PLUS we will thank you on the big screen during our pre-show for the entire 2014 season. Great for individuals or businesses.

    0 out of 120 claimed

    Estimated delivery: March 2014
  • $500USD
    Recurring role

    2 season passes good for the entire 2014 season. Good for 2 FREE admission for 2 people each night for the entire 2014 season. Includes 1 special "We saved the Drive-In" t-shirt which if worn during your visit to our theatre receives FREE REFILL on any sized popcorn. (T-shirt deal valid 2014 season)

    0 claimed

    Estimated delivery: March 2014
  • $500USD
    Speaker pole sponsor

    A permanent sign with your name, business name or in memory of on a speaker pole. Limited to 135 poles. We will also save "your spot" for the entire 2014 season only. You must give us 48hr notice via email before each visit. We will maintain the sign for up to 5 years. Sign size approx 4ft high and about 1ft wide. We will also include 4 passes to the theatre and 2 large popcorns with this pledge.

    0 out of 135 claimed

    Estimated delivery: March 2014
  • $800USD
    Business to Business

    Sign put along our fence line advertising your business. (Sign stays up for 3 years) Sign size is 4ft x 6ft. You provide the design we provide the sign. We also thank our sign sponsors during our pre-shows throughout the year.

    0 out of 20 claimed

    Estimated delivery: March 2014
  • $900USD
    Carload Special

    1 FREE CARLOAD pass good for the entire 2014 season. Load the family up and head to the drive-in. Also includes 3 souvenir cups and 1 "We saved the Raleigh Road Outdoor Theatre" t-shirt; wear any night during the 2014 season to receive FREE refills on any sized popcorn. Limit 6 persons per vehicle per use. All occupants must have access to a seat belt. (This pledge is great for businesses looking to reward employees) Can be used once a week the entire 2014 season. (over $2,000 value)

    0 claimed

    Estimated delivery: March 2014
  • $2,000USD
    Business to Business PLUS

    Sign put along the fence PLUS a 30 second commercial displayed before the 1st or 2nd movie played. Commercials will be played for the entire 2014 and 2015 seasons. You provide the 30 second ad. This ad will play to a captive audience of about 20k+ each year.

    0 out of 10 claimed

    Estimated delivery: March 2014
  • $2,500USD
    Projectionist on duty

    Start our 1st show with our new digital projector. Have bragging rights that you started the 1st movie shown in digital projection at the Raleigh Outdoor Theatre. Also get 1 season pass and 1 "We saved the Raleigh Road Theatre" T-shirt. This pledge will also include a half hour digital projector lesson for you and 3 friends. We won't throw you to the wolves opening night. We will inform the winner as soon as we know when our first public digital showing is.

    0 out of 1 claimed

    Estimated delivery: March 2014
  • $2,500USD
    Carload PLUS

    1 FREE CARLOAD and 6 combo meals for the entire 2014 season. Also Includes 1 "We saved the Raleigh Road Outdoor Theatre" t-shirt; wear any night during the 2014 season to receive FREE refills on any sized popcorn. Limit 6 persons per vehicle per use. All occupants must have access to a seat belt. (This pledge is great for businesses looking to reward employees) Can be used once a week the entire 2014 season. (over $4,000 value)

    0 out of 10 claimed

    Estimated delivery: March 2014
  • $3,000USD
    Star studded event

    Private party for you and your family/friends/employees up to 600 people. Great for family reunions or employee team building. FREE soft drinks/popcorn. Dates are limited. You pick the 2 movies (subject to availability)

    0 out of 10 claimed

    Estimated delivery: March 2014
  • $10,000USD
    Academy award winner

    Please go to our website and contact us. At this price point you would be donating less for the reward and more for the theatre. We can privately come up perks/rewards or you could remain anonymous. We could also donate passes and popcorn in you name. You would also be our hero.

    0 claimed

    Estimated delivery: March 2014
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