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Pie is a vehicle for love, peace, healing and home. When eaten in Pie Town, New Mexico, it's not just a piece of pie, it's an adventure!
Jane Rosemont
Santa Fe, New Mexico
United States
1 Team Member

How Pie (and a Short Film) Can Bring Peace, Love, and Healing

As an award-winning photographer, and as a pie lover, discovering the Pie-O-Neer Cafe in Pie Town, New Mexico was an inspiration on multiple levels. I directed this short film about proprietor Kathy Knapp and her surroundings because I wanted to create, through film, what Kathy creates through pie: a little slice of happiness.

Dick Rosemont (producer/husband) and I observed as Kathy made and served pie that, for her, it is a vehicle for love, peace, healing and home. Her own transition from a happy, comfortable, Dallas housewife/business partner to the pie lady in the middle of nowhere is an uplifitng story of passion and perseverance. 

The fact that Pie Town is a remote place among remnants of the Old West with characters that seem like they are right out of....well, a movie... adds to the allure: the skinny Santa Claus, the zombie, the Toaster House Lady....they are all there.

You can use this site to follow the progress of the project. But to create even a short film takes a lot of time and money. Indiegogo helps the film reach a larger audience and makes your participation easy. We need to raise $10,000 to complete the film and make it available to you and to film festivals around the world. We personally make nothing from this. Money raised will pay for the cameramen and the editor, original music, sound and music production, transportation, equipment rental, duplication, film festival fees, licensing and legal fees - it all adds up quickly.

Donation perks vary and include a Pie-O-Neer mug, digital download/hard copy of the film, and screen credit from "Thank You" to "Executive Producer." You could even be flown into Albuquerque from anywhere in the continental USA, driven to Pie Town by Dick and me, have a party in your honor at the Pie-O-Neer Cafe AND have a pie named after you. Now that's something you can sink your teeth into!

Maybe pie will solve the world's problems after all, one flavor at a time.

Other Ways You Can Help

These are tough times and we understand if you are unable to help with a financial donation. But it is just as important to get the word out to others, so please share this information with your friends, family and anyone you know who has ever sunk their teeth into a delicious piece of pie, served with love.



Find This Campaign On
raised by 86 people in 1 month
72% funded
No time left
$10,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on March 11, 2013
Select a Perk
  • $10USD
    Chocolate Chess

    We know times are tough and we appreciate your contribution. Even a tenner will help. We will send you an email thanking you from the bottom of our hearts!

    2 claimed
  • $25USD
    Peachy Keen

    You will receive a handwritten thank you card with an image of the old Pie Town thunderbird STOP sign, taken by Jane Rosemont.

    21 claimed
  • $50USD
    Pear & Lemon/Ginger

    As above, plus a Pie-O-Neer Cafe mug and digital download of The Pie Lady of Pie Town.

    24 claimed
  • $100USD
    Cheery Cherry

    All of the above, plus a hard copy of The Pie Lady of Pie Town, which you can watch over and over whilst sipping coffee or tea from your Pie-O-Neer Cafe mug.

    8 claimed
  • $250USD
    Starry Starry Blueberry Night

    All of the above, plus your name in an onscreen Thank You!

    3 claimed
  • $500USD
    Pie-O-Neer Pecan Oat

    All of the above, plus your name in an onscreen Special Thank You and a signed, 11 x 14 matted photograph of the old Thunderbird STOP sign in Pie Town.

    3 claimed
  • $1,000USD
    Very Merry Mixed Berry

    All of the above, plus onscreen credit as Associate Producer!

    1 claimed
  • $2,500USD
    Apple Cranberry Crumble

    All of the above, plus onscreen credit as Co-Producer and the satisfaction that this amount pretty much pays the editor, who is vital to making the film look good! But wait, there's more! You will receive a round trip ticket from anywhere in continental US to Albuquerque, NM where you will, we presume, hightail it to Pie Town.

    0 out of 3 claimed
  • $5,000USD
    A La Mode

    This is a doozy: All of the above plus Executive Producer credit, one round trip ticket from anywhere in continental US to Albuquerque, where you will be picked up by Dick and Jane and driven to Soccoro. You'll spend 2 nights in a hotel, attend a party in your honor at the Pie-O-Neer Cafe AND have a pie named after you! You'll live in infamy through pie. Imagine people saying: Hello, could I have a slice of [your name here] a la mode?

    0 out of 1 claimed
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