The Picture Us Project

Art meets Fashion in this project where you can become part of the creative process
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Alexandru Adam
Fashion
London
United Kingdom
2 Team Members

What is The Picture Us Project

You’ve browsed the fashion sites and blogs, you’ve written comments, you’ve clicked the like buttons, you’ve shared the latest fashion trends with friends … now it’s time for you to be in the spotlight.  

The Picture Us is a project that blurs the fine line between art and fashion, where you (the follower of fashion and style) have an active role in the creative process. The brainchild of London based artist, luxury accessories designer and leather artisan Alexandru Adam and his sister Ruxandra Adam, it features a collaboration with internationally acclaimed blogger and photo journalist Yvan Rodic, the man behind Facehunter.

Our Story

One November afternoon, while I (Alexandru) was chatting to my sister, Ruxandra, about the role of the audience in fashion and design we came up with the idea of a project that extends the role of the audience from spectator to active participant in creating fashion pieces. Seeing how the trend of the ‘selfie’ exploded overnight, we realized that individuals like you have a creative side worthy of being seen. We contacted Yvan Rodic and presented him the concept over lunch. He loved the idea and The Picture Us Project was born.

What is the project and how can you take part?

The Marilyn Analogy - The Picture Us Project

Take a ‘Selfie’

Selfie (Plural selfies)- a genre of self-portrait photograph, typically taken with a hand-held digital camera or a smartphone camera.

Take your smartphone, tablet, camera and take a ‘selfie’ expressing one of six emotions and submit them to the project’s website www.ThePictureUsProject.com.  (Make sure you read the requirements carefully: white background, portrait only).

You have up to 6 categories of emotions you can choose from: happiness, sadness, anger, surprise, disgust (repulsion) and confusion.

The Site

Alexandru Adam and Yvan Rodic will select which photos will make it to the site and you will have a chance to see your selfies among others on the site.
 The Site - The Picture Us Project

The Print

This is not a regular digital print. It’s a fine art silk-screen print, done by hand - the same process used by pop artists such as Andy Warhol, Roy Lichtenstein and Robert Rauschemberg in their works, to name but a few. 

The Print - The Picture Us Project

Your ‘Selfie’ and Your Bag

If your selfies have been selected to be shown on www.ThePictureUsProject.com then you have a chance to also purchase a bag with your face among a collage of other faces.  The bags have been designed by designer Alexandru Adam in collaboration with Yvan Rodic and can be bought here.

The Bags

You have the option of buying one of 2 designs: The Weekender and The Backpack.  Additionally you have the option of choosing from 4 colour combinations for each: salmon pink or grey for the hardwearing linen fabric and dark brown and black for the leather details. We send an email out to all those who purchase our bags to get their choice of colours.

A maximum of 50 selfies will be silkscreen printed on each bag at a time.

The BackPack - The Picture Us Project

The Weekender - The Picture Us Project

 

The Options for Your Contribution

The Tote - The Picture Us Project

The Art Print

The Combo - The Picture Us Project

The Couples - The Picture Us Project

The Family Pack - The Picture Us Project

The Marilyn Treatment - The Picture Us Project

The Big Romance - The Picture Us Project

Benny and Nettie - The Picture Us Project

Benny and Nettie - The Picture Us Project

Where the money goes

We need your help to organize the exhibitions, create the prints and produce the first batch of bags.

Here is how we will invest the funding we receive:

1. The Exhibitions

With your support we will secure two exhibition spaces in galleries in London and Paris and cover the costs in organizing the events – from framing the prints to transporting and insuring the works. 

2. The Production

We need your support to cover the costs of production for the first batch including the creation of the silk screen collage frames. We are very excited about this project and the impact it will have and hope that you are too.  

The Outcome

This project offers anyone the chance to become an active part of a fashion project and to be involved in its creative process. The Picture Us Project also explores the visual identity of the followers of fashion. With your help we will put together a collection, which will celebrate the individuals who have so far been represented only by a number of 'likes' and 'shares'.  

Risks and challenges

We know that timely fulfillment of rewards is extremely important. We have already identified time and resources needed to complete this project at any quantity (even if it exceeds our £20,000 goal). Relationships have already been secured with manufacturers who we will work with to deliver the production on time. 

We really hope to get your rewards to you mid-November, but we are allowing some buffer time until the end of November.

All we need now is your support. Please share our project with your friends and family. We are ready to send The Picture Us fashion pieces around the world.

 

Find This Campaign On
£601GBP
raised by 6 people in 1 month
3% funded
0 time left
£20,000 GBP goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on August 30, 2013
Select a Perk
  • £10GBP
    The Supporter

    A personal hand written card and your name on our project's website in the 'Friend of the Project' section.

    1 claimed

    Estimated delivery: September 2013
  • £30GBP
    The Tote

    A wonderful tote made of linen canvas and leather straps with a silk-screen art print on it. The print for this piece will be a collage of the 30 most liked and shared selfies from our project's website - so get your friends to like and share your selfie(s). FREE Shipping in the UK. For international orders please add £8

    2 claimed

    Estimated delivery: November 2013
  • £100GBP
    The Scarf

    100% silk scarf with a silk-screen print. Your selfie or a selfie of your choice from our project's 'Selfie Gallery' will be printed as part of the collage on the scarf that you buy. This makes for a fine gift for a loved one or yourself. FREE Shipping in UK. For international orders please add £8

    0 claimed

    Estimated delivery: November 2013
  • £245GBP
    The Backpack

    A fine Backpack, made of linen canvas and vegetable tanned leather details - colour of your choice. Your selfie or a selfie of your choice from our project's 'Selfie Gallery' will be printed as part of the collage on the bag that you buy. FREE Shipping in UK. For international orders please add £15 for shipping.

    0 claimed

    Estimated delivery: November 2013
  • £265GBP
    The Weekender

    The perfect Weekender bag, made of linen canvas and vegetable tanned leather details - colour of your choice. Your selfie or a selfie of your choice from our project's 'Selfie Gallery' will be printed as part of the collage on the bag that you buy. FREE Shipping in UK. For international orders please add £15 for shipping.

    2 claimed

    Estimated delivery: November 2013
  • £490GBP
    The Combo

    Mix and match - 1 Backpack and 1 Weekender bag in the colours of your choice. Your selfie or a selfie of your choice from our project's 'Selfie Gallery' will be printed as part of the collage on the bags that you buy. FREE Shipping in UK. For international orders please add £15 for shipping.

    0 claimed

    Estimated delivery: November 2013
  • £550GBP
    The Couples

    This is the perfect choice for couples or best friends. You get your selfie next to your loved one in the collage printed on the bags. You get to mix and match - 1 Backpack and 1 Weekender, or 2 Backpacks, or 2 Weekenders. FREE Shipping in UK. For international orders please add £15 for shipping.

    0 claimed

    Estimated delivery: November 2013
  • £1,300GBP
    The Family Pack

    Whether best friends or family, your selfies will be printed next to each other. You get 5 bags of your choice - mix and match - in your prefered colour choice. FREE Shipping in UK. For international orders please add £20 for shipping

    0 claimed

    Estimated delivery: November 2013
  • £3,000GBP
    The Marilyn Treatment

    This one is all about you or your loved one. The silk-screen print will only feature your preferred selfie, whether it's yours or another of your choice. You'll get a Backpack or a Weekender and also The Scarf and The Art Poster + VIP Invitation for the exhibitions opening. FREE Shipping Worldwide

    0 claimed

    Estimated delivery: November 2013
  • £5,000GBP
    The Big Romance

    The most extravagant gift for you and your loved one. The print will only feature two people of your choice (emotion(s) of your choice). You'll get 2 Backpacks, 2 Weekenders, 2 Scarves and 2 Art Posters + VIP Invitation for the exhibitions opening. FREE Shipping Worldwide

    0 claimed

    Estimated delivery: November 2013
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