What is The Picture Us Project
You’ve browsed the fashion sites and blogs, you’ve written comments, you’ve clicked the like buttons, you’ve shared the latest fashion trends with friends … now it’s time for you to be in the spotlight.
The Picture Us is a project that blurs the fine line between art and fashion, where you (the follower of fashion and style) have an active role in the creative process. The brainchild of London based artist, luxury accessories designer and leather artisan Alexandru Adam and his sister Ruxandra Adam, it features a collaboration with internationally acclaimed blogger and photo journalist Yvan Rodic, the man behind Facehunter.
One November afternoon, while I (Alexandru) was chatting to my sister, Ruxandra, about the role of the audience in fashion and design we came up with the idea of a project that extends the role of the audience from spectator to active participant in creating fashion pieces. Seeing how the trend of the ‘selfie’ exploded overnight, we realized that individuals like you have a creative side worthy of being seen. We contacted Yvan Rodic and presented him the concept over lunch. He loved the idea and The Picture Us Project was born.
What is the project and how can you take part?
Take a ‘Selfie’
Selfie (Plural selfies)- a genre of self-portrait photograph, typically taken with a hand-held digital camera or a smartphone camera.
Take your smartphone, tablet, camera and take a ‘selfie’ expressing one of six emotions and submit them to the project’s website www.ThePictureUsProject.com. (Make sure you read the requirements carefully: white background, portrait only).
You have up to 6 categories of emotions you can choose from: happiness, sadness, anger, surprise, disgust (repulsion) and confusion.
Alexandru Adam and Yvan Rodic will select which photos will make it to the site and you will have a chance to see your selfies among others on the site.
This is not a regular digital print. It’s a fine art silk-screen print, done by hand - the same process used by pop artists such as Andy Warhol, Roy Lichtenstein and Robert Rauschemberg in their works, to name but a few.
Your ‘Selfie’ and Your Bag
If your selfies have been selected to be shown on www.ThePictureUsProject.com then you have a chance to also purchase a bag with your face among a collage of other faces. The bags have been designed by designer Alexandru Adam in collaboration with Yvan Rodic and can be bought here.
You have the option of buying one of 2 designs: The Weekender and The Backpack. Additionally you have the option of choosing from 4 colour combinations for each: salmon pink or grey for the hardwearing linen fabric and dark brown and black for the leather details. We send an email out to all those who purchase our bags to get their choice of colours.
A maximum of 50 selfies will be silkscreen printed on each bag at a time.
The Options for Your Contribution
Where the money goes
We need your help to organize the exhibitions, create the prints and produce the first batch of bags.
Here is how we will invest the funding we receive:
1. The Exhibitions
With your support we will secure two exhibition spaces in galleries in London and Paris and cover the costs in organizing the events – from framing the prints to transporting and insuring the works.
2. The Production
We need your support to cover the costs of production for the first batch including the creation of the silk screen collage frames. We are very excited about this project and the impact it will have and hope that you are too.
This project offers anyone the chance to become an active part of a fashion project and to be involved in its creative process. The Picture Us Project also explores the visual identity of the followers of fashion. With your help we will put together a collection, which will celebrate the individuals who have so far been represented only by a number of 'likes' and 'shares'.
Risks and challenges
We know that timely fulfillment of rewards is extremely important. We have already identified time and resources needed to complete this project at any quantity (even if it exceeds our £20,000 goal). Relationships have already been secured with manufacturers who we will work with to deliver the production on time.
We really hope to get your rewards to you mid-November, but we are allowing some buffer time until the end of November.
All we need now is your support. Please share our project with your friends and family. We are ready to send The Picture Us fashion pieces around the world.