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A preorder campaign for a graphic novel by Michael Jantze. Stretch goals for weekly strips, ebooks!
Michael Jantze
2,063 Facebook Friends
Ross, California
United States
29 Team Members

Thank You



What was this all about?

I’m Michael Jantze. I’ve worked in animation, visual effects, web and new media, journalism, filmmaking, professoring and parenting, but I’m probably Googled most for my comic strip “The Norm”...or that misspelled swimwear company.

“Knocked Out Loaded” is going to be finished, folks!

YOU DID IT! I asked for contributions to fund my effort to finish a full-color ebook/book "Knocked Out Loaded" (KOL), contributors came through with early donations for KNOCKED OUT LOADED with process pages as well as Norm-related sketches from other professionals and young professionals, who’s on board, you ask?

The wonderful work of Chris EliopoulosProfessionals include: Sergio Aragones, Tom and Tony Bancroft, Stephen Beals, Jim Borgman, Frank Cammuso, Jason Chatfield, Chris Eliopoulos, Norman Feuti,  Shaenon K. Garrity, Paul Gilligan, Ray Goto, John Hambrock, Rick Kirkman, Kelly McNutt, Wes Molebash, Joe Murray, Mark Parisi, Lincoln Peirce, Jeff Pidgeon, Steve Purcell, Krishna Sadasivam, Jerry Scott, Scott Wright and many more!

Illustration major and extraordinary watercoloristYoung Professionals include more than 40 of the most disgustingly talented and youthful creators I have had the priviledge to know. Take a look at Tiffany Petitt's wonderful work on her DeviantArt page.

We rebooted "The Norm" comic strip as a weekly comic. The first one is public on YouTube...

Here's how far we got on the stretch goals: 365% funded! 

Updated chart

Beyond $23K, extra monies will be used to color "The Norm" comic strip archive. This helps you -- how? Oh yeah, that's right...as we finish coloring a set of strips you will receive a free eBook of those strips. One after another...we're promising at least 9 ebooks! 
If we raise an additional $35,000 for a grand total of $58,000 I will color all THE NORM daily strips EVER.  

"The Color of Norm" would go like this:
$1,000 - ($24K total) I'll color "The Norm" strips about holidays and unlock The Holidaze" ebook
$2,500- ($25.5K total) I'll color strips with Boy Norm in them and unlock “Boy Norm: Full Mental Jacket” ebook
$4,000 - Chris strips with Chris the Wookiee and unlock “Night of the Wookiee" in full color for the first time! ($27K)

$7,500- Unlock “My Friend Reine” the year of strips where Norm and Reine fell in love ($30.5K)
$9,000 - Unlock “The X-GFs: Mistakes Were Made” ($32K)
$12,000 - Unlock “Wonk Me Up” ($35K)
$15,000 - Unlock “He-folks and She-folks” ($38K)
$20,000 - Unlock “Ford: Understanding the Bro Code” ($43K)
$35,000 - Unlock “The Color of Norm:The Boxed eBook Collection” ($58K)

If we unlock all of them, you’ll get ALL nine years of the "The Norm" (and "Knocked Out Loaded", of course), including Sundays, as an ebook collection.

The contributions will be used to pay colorists as well as a designer to collect and assemble the ebooks. eBooks will be ready as they're finished, probably well into 2014. A schedule will be created once the book is finished (early 2014).


Perk details and INTL shipping

Perks will be delivered as described in the perk descriptions. For those of you living outside the United States, please add $10 for INTL shipping.


Your Impact

Here's how your contribution will make a difference:

  • Allow me the time this year to finish this book: Editing, drawing, design, fulfilling orders.
  • Allow me the resources and people needed to make this ebook (iBookstore, Kindle, Comixology and Nook editions) and make the print edition a real piece of art.
  • Get me focused on writing and creating -- I've spent the last nine years helping make others' work fantastic, now I want to finish my own work!
  • Put "The Norm" back in your hands -- as an ebook and a print book. And with the stretch goals...put "The Norm" comic in your life again...weekly! WHICH YOU DID! THANK YOU!


Other Ways To Help

ColorIf you can’t contribute, you can still help me:

  • Get the word out and make some noise about my campaign and rewards.
  • Use the Indiegogo share tools to link up with your social media friends.
  • Donate time or services.

And there's a contest if you do spread the word. Just check the UPDATE tab and scroll down to the "Norm It Forward" announcement.


The Stretch Goals Are Here!

Thank you so much. I’m so excited and humbled that so many people have helped me reach 213% of the $7500 with a week left! 

UNLOCKED! The first stretch goal raised an extra $3,500 for a total of $11,000 to expand the KOL book and ebook. Along with the book you'll receive an ebook titled “Be Do Have” on how to be successful AND happy at anything you do in life. You're going to really dig it. The money for this stretch goal will go to supplies, shipping, design fees and printing fees.

UNLOCKED! ($23K total) unlocked  “The Norm” strips weekly and an ebook “Our Comics Future” and a short ebook of "Sketches and Process". The money for this stretch goal will pay to reboot the website and update any code, replace aging equipment, and design and coloring expenses. I start on August 12, 2013 ... the 17th anniversary of when THE NORM started in newspapers! Here's a YouTube video of me working on the first new comic: http://youtu.be/LbXNX3Fywxo

A Bit of History of my graphic novel

“Knocked Out Loaded” is a story I pitched and sold to DC Comics in 1990 -- along with another graphic novel titled “Rave On” -- but when DC went through a rough patch in the early 1990’s, I retreived my rights and we parted ways. KOL sat in a file folder until 2006 when I decided to make it a storyline for “The Norm”.


Ten months and 250 strips into "Knocked Out Loaded", life imitated art when my wife was diagnosed with breast cancer, beginning a journey so many women and their families are familiar with. In 2009, my wife and I decided to give her a break to heal properly and I accepted a position teaching at the Savannah College of Art and Design (SCAD), a great school that took wonderful care of my family (I hope I did the same for its employees and students).

My wife (yes, she's Reine) is now healthy and we’re getting back to the norm again. Ha. (see what I did there?).

I want to finish this book this year and I’ve cleared the decks to do it -- I resigned from teaching, I'm not consulting with any companies and I'll get back to writing comics -- but I need your help.

I want to raise money to fund not only the production of the ebook, but also the design and production of a limited edition print book.

Original pitch video is here (yes, it's still embarrassing): http://www.youtube.com/watch?v=Waunv_zHYRM 

A timeline of events: Past, present and future!

What's Cool About This Project

First off, "Knocked Out Loaded" is 80% done...

Book proofs

In 2007 I published "Knocked Out Loaded" to jantze.com five days a week as a color daily comic strip; I wrote it daily with only an outline and theme in mind. In other words, I let the characters take the story where they felt it should go, knowing only where everyone needed to meet at the end of the story. Kind of like jazz or improv.

Another way to describe the process is I wrote a long-form story using short-form techniques. Each three strips make up a page in the book. And each six strips make up a layout in a book spread. In 1989 the presumptive 20-something version of me called it a comic art novel...because it was meant to be a mix of the comics and the novel forms.

“Knocked Out Loaded” is about fear. After his wife’s miscarriage, Norm doesn’t want to move forward, he’s afraid of anything new. He’s stuck in his life, his relationships, his job. So he runs away from it all for a day of skiing, where he’s knocked out loaded. Literally. Short-term memory loss. So when Norm stumbles back to his life, love and job with no strings attached, man, does it drive everyone nuts! "Knocked Out Loaded" is about the fear to grow up, grow strong, grow wise and, ultimately, grow old.

What Will The Funds Be Used For?


Here's a breakdown in more detail, the first two items will be the bulk of my expenses:

  • Pay for eBook production.
  • Pay for the exclusive Indiegogo print book -- a FULL COLOR softback with French folded covers. It will be an objet d'art. I will not be selling this print book after this campaign.
  • Pay for shipping and shipping materials.
  • Pay for any production and design needs above my own expertise.
  • Finish drawing, inking, coloring more than 40 new strips to augment the story.
  • Pay any and all Indiegogo, Paypal and other partner fees

The funds will NOT be used for lifestyle purchases (I pay for my own coffee, etc.). So share and contribute and know your donation will make the world a better place to laugh in.

Thank you for contributing for the "Knocked Out Loaded" book. I'm blown away with your generosity and kindness.

Do what Norm would do...come on, tell all your friends!

--Michael Jantze

The Norm: It's a Serious World, Someone Has To Make Fun Of It!

Find This Campaign On
raised by 479 people in 1 month
365% funded
No time left
$7,500 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on August 1, 2013
Select a Perk
  • $10USD
    Thank You!

    I'll thank you personally with your name in the book dedication (and, yeah, four lovely wallpaper downloads for your computer and mobile devices)!

    9 out of 200 claimed
    Estimated delivery: August 2013
  • $15USD
    Just the eBook, Ma'am

    A copy of the KOL ebook available before Thanksgiving 2013 • Your name in the book dedication • Four lovely wallpaper downloads, whether you like it or not.

    27 claimed
    Estimated delivery: November 2013

    Left handed Norm doodle

    A doodle of Norm, drawn by Michael with his left hand (he's a rightie) Add $5 for int'l • A copy of the KOL ebook • Your name in the book dedication • Four wallpapers

    10 out of 10 claimed
    Estimated delivery: November 2013
  • $25USD
    KOL, 12STM and NOTW eBooks

    Copies of the The 12 Steps to Marriage, and Night of the Wookee ebooks • A copy of the KOL ebook • Your name in the KOL book dedication • Four lovely wallpaper downloads.

    47 claimed
    Estimated delivery: November 2013
  • $35USD
    Knocked Out Loaded book

    The limited run KOL book available only through this campaign, ready for your shelf or eBay (Add $10 to your donation per copy for extra copies) • A copy of the ebook • Your name in the book dedication • Four lovely wallpaper downloads.

    191 claimed
    Estimated delivery: November 2013
  • $50USD
    Signed Knocked Out Loaded book

    The limited edition SIGNED softcover KOL book available only through this campaign • A copy of the KOL ebook • Your name in the book dedication • Four wallpapers.

    70 claimed
    Estimated delivery: November 2013
  • $75USD
    KOL and In Color (SB), signed!

    The Norm In Color softcover book SIGNED • The limited edition softcover KOL book SIGNED • The SIGNED 18" x 24" poster of the final book cover design • A copy of the KOL ebook • Your name in the book dedication • Four wallpapers.

    20 out of 100 claimed
    Estimated delivery: December 2013
  • $90USD
    KOL and 3 Magazines, signed!

    Three out-of-print The Norm Magazines SIGNED • The limited edition softcover KOL book SIGNED • The SIGNED 18" x 24" poster of the final book cover design • A copy of the KOL ebook • Your name in the book dedication • Four wallpapers. NOTE: The TNM issues can only be randomly selected as I'll be pulling them out of my own collection and can't guarantee any particular issue number in the 11 magazine series.

    0 out of 30 claimed
    Estimated delivery: December 2013
  • $250USD
    Color Sketch

    Do you like Michael's sanity sketches? Want one of your own? Then this is your perk level! You'll get a 9" x 9" color sketch (probably in Prismacolor markers and brush pen) to hang on your wall. And you'll receive everything in the $100 perk.

    9 out of 20 claimed
    Estimated delivery: November 2013
  • $500USD
    "The Norm" comic original

    The original art personally sullied by me. You'll find pencil, ink and coffee stains arranged in a sequential art format. My originals vary in size, but they're landscape and larger than 6" x 13". You'll also receive everything in the $100 perk by 9 December 2013.

    6 out of 20 claimed
    Estimated delivery: September 2013
  • $750USD
    Original art commission

    You say it, Michael will draw it. This is priced high not because Michael is so awesome, but because he's so slow. In color or graytone 9" x 12" color size, you name the subject and medium. Michael will knuckle down and be happy to make you happy (okay, but without the weird marketing speak). You'll also receive everything in the $100 perk by 9 December 2013.

    0 out of 10 claimed
    Estimated delivery: December 2013
  • $1,000USD
    Intern with Michael

    Intern with Michael on one of his on-going projects (time and project to be determined). Soak up his wonderfulness, get insider tips (on art, writing, design, animation, marketing, not trading). Michael will share his brain with you and a lot of laughs, too. You'll also receive everything in the $100 perk by 9 December 2013.

    1 out of 5 claimed
    Estimated delivery: September 2013
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