The most unique fly rod concept ever PRE-ORDER

With the Free-Flex concept, ASI’s design team has developed the most exciting rods on the market for today's demanding fly fishers
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Robert Selfors
4,783 Facebook Friends
Sports
Nesoddtangen
Norway
4 Team Members

ArcticSilver (ASI) is a new brand committed to creating innovative and iconic fly fishing products. With the Free-Flex concept, ASI’s design team has developed the most exciting rods on the market for today's demanding fly fishers.

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IF you passionate fly fishers out there want NEW development, renewal and innovation, please support this projects.

As our backer you will be one of the persons that make this dream come true. Pre-order the Free-Flex rods today.

Lofoten 

INTRODUCING THE FREE-FLEX CONCEPT // Over time, passionate fly fishers around the world have gathered an immense knowledge about how a fly rod works. This knowledge is the foundation of ArcticSilver's product development. You don't need to learn to cast all over - you will build on the skills you've already honed over the years. With the Free-Flex concept, a whole new category of fly fishing rods is born.

Theory and practice // You've probably heard it before: "The power potential is located in the rod's butt section." This axiom is often repeated by casting instructors and fly fishing experts - and is based on the physics around the transmission of force.

In the cast, the fly rod's blank is charged with energy. On traditional rods the handle is glued to the blank precisely where the power potential is greatest. And a handle that is glued with hardening adhesive prevents the blank from loading to its full potential.

This simple fact was the starting point for ArcticSilver’s product development. We wanted to create a rod that could take full advantage of the blank's power potential.

On ArcticSilver’s Free-Flex rods the handle is not glued to the blanks. Instead, the blank is fixed only to the reel seat, allowing the rod to bend freely within a hollow handle. This solution gives you more feeling and better transmission of energy. 

The Free-Flex system is a simple, but cutting edge, solution. It is fly fishing's equivalent to the carving ski.  The result is a blank that is more easily charged with energy, providing for a smoother and more enjoyable fly fishing experience.

So, what do people say about the Free-Flex rods? Talented fly casters that have tried our rods, have given us positive feedback: Free-Flex rods work right down into the palm of the hand and load with ease, giving increased range and greater feeling.

The world's most exciting and innovative rod concept is a reality. Soon you will be able to feel the difference. We are very excited about getting this product to the market, and look forward to offering the advantages of the Free-Flex system to all of you talented fly fishers out there. With this product you'll get a great tool for your future fishing adventures, and a lot of attention from your fishing buddies.

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MANY OF YOU MAY have asked yourselves the question: WHAT if the campaign does not reach it's capital goal and the products are not put into production?

MOST IMPORTANT OF ALL / / NO ONE risks losing their money. When you go in and support the campaign and pre-order rods (or other products), the amount is "reserved" in the same way as when booking hotel or car hire. The amount will be charged ONLY when production is realized. 

BE A FIRST MOVER AND SUPPORT US TODAY

 The Free-Flex concept



KEY PRODUCT FEATURES

1)    The Free-Flex system

- the blank moves freely within the hollow handle

- better transmission of energy equals long casts with less use of power.

 

 

2)    Quick-Lock reel seat

- faster and easier to use than a traditional real seat

- fits all standard reels

- CNC machined

- no more reel wobble. Locks the reel tightly to the rod.

 

3)    Elliptical shaped handle

- cast in a 40% carbon-based material for superior strength, light weight and stiffness.

- more ergonomic than a conventional handle

- greater directional stability – more precise casts

 

4)    High End Production

- tested and developed over the 4 last years

- high modulus blank of the highest quality

- rods will be built at some of the world's leading production facilities

- High quality guides

- Blanks in matte finish

 

5)   Iconic Scandinavian Design

- unique look, durability and performance

- cutting edge technology

 "Using innovative testing and numerical simulations, composite experts at SINTEF helped optimizing handle construction and production technology."

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PRODUCT WARRANTY // ArcticSilver Limited Ed. campaign rods include lifetime warranty against material defects to the original owner.

If we no longer offer the model in question, we will replace it with what we determine to be the best comparable model from our product line.

If a damage occurs:

Take a copy of the original receipt (proof of purchase) - keep the copy and send us the original.

Send the damaged section(s) together with payment of the appropriate handling charge, securely packaged to:

ArcticSilver Innovation AS

Bergerveien 52

N-1450 Nesoddtangen

NORWAY

For full warranty conditions, please look at url: http://arcticsilver.no


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SO, WHAT DO FLY FISHERS SAY ABOUT ARCTICSILVER RODS?

WE BELIEVE IN THEM - 100%  // Therefore we have requested several major fly fishing pros to test our rods - to give their 100% honest feedback. We have an overall desire to create the best rods. Therefore, we are humble and have engaged experts as advisors and mentors during the development phase for the past 4 years. The single handed concept is now ready for production. Your support and pre-ordering can help us to get started with production now.

Morten PP

"This must be the biggest invention in the fly rod industry since the introduction of carbon rods. A concept that looks and feels better - the future of fly rods."

MORTEN PETTERSEN, PASSIONATE FLY FISHER, OSLO

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Stein Roebergshagen // Nfisk.no

The Free-Flex concept makes it easier to cast technically correct for professionals as well as beginners... "

SVEIN RØDBERGSHAGEN, PARTNER AT NORDISK FISKEUTSTYR, LYSAKER, NORWAY

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Stig Ove Syversen

The Free-Flex concept works great for me and my style of casting. I achieve higher line speeds, but use less energy than with my other fly rods.

STIG OVE SYVERSEN, CASTING INSTRUCTOR AND PASSIONATE FLY FISHER, FREDRIKSTAD, NORWAY

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Stein Groenberg

It is very positive to see something new in the fly fishing industry. During testing, I find that the rod delivers a little extra without additional use of power. ASI rods stand out from all other rods in the store - eye catching and creating buzz. I want to sell these rods in the store as soon as they are available.

STEIN GRØNBERG, CASTING INSTRUCTOR & FLY SHOP OWNER, KRISTIANSAND

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Bjarte Austvik
With their product concept, ArcticSilver stands out as the market’s most innovative and exciting player. In an industry overflowing with products build on yesterday's thinking and technology, ArcticSilver is innovative, serious and committed to quality.

BJARTE AUSTVIK: CASTING INSTRUCTOR -UPSTREAM NORWAY AS


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Erlend Welde // Utras.net

ArcticSilver's new rod concept gave me an exciting and positive experience. The futuristic handle immediately got me thinking about technology and the future. It was a cool contrast to the feeling I got when I started to cast, which was a calm and almost Zen-like meditation. Here it was just to let the shoulders drop down towards the hips, let the "extra" bottom part do the job and deliver the fly to where I intended.

ERLEND WELDE, CASTING INSTRUCTOR, PASSIONATE FLYFISHER, NORWAY

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Ken-Gøran G. Pedersen

In a conservative industry, it is good to see a new brand driven by innovation and new ways of thinking.

KEN-GORAN GRØTTE PEDERSEN, PASSIONATE FLYFISHER, NORWAY

 

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PRODUCT PHOTOS

 SINGLE Handed

ArcticSilver single handed prototype. The finished product will be individually numbered, and the handle cast in a lightweight high tech carbon based material. ArcticSilver fly reel concept. A further development of this reel concept will be initiated  immediately if the campaign succeeds. IPR-protected.

 
Quick-Lock system, IPS-protected

The Quick-Lock system is based on a standard reel foot size, so it is possible to use  standard fly reel on ArcticSilver rods.

 

Front part

The Free-Flex handle front part consists of open slots so the blank can bend and is more easily loaded during casting.

 

Double handed // Free-Flex rod 

ArcticSilver Free-Flex double-handed prototype. A further development of this rod concept will be initiated  immediately if the campaign succeeds. Both the single- and double-handed Free-Flex rods are internationally patented.

 

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 Epic Arctic scenery


OUR STORY
//  ArcticSilver is the story of how the combination of chronic tendonitis and a burning interest for design ended up as a fly fishing innovation. Two years of chronic tendonitis does something to you, especially when you're a passionate fly fisher, is unable to fish as much as you really would like to. Instead of giving up, I decided to take the bull by the horns. Would it be possible to develop a rod that made it easier to cast with less use of force? Using the generally accepted doctrine "the power potential is located in the rod's lower section" as a starting point, it became increasingly clear to me that the potential for innovation lay in the handle.

Soon my garage was transformed into a busy development and testing workshop for simple postulate models. The first tests gave me exactly the answers I needed to take the idea further; it worked! Together with some of Scandinavia's premium fly-fishing industrial designers, ArcticSilver has developed an entirely new category of fly rods that we're confident will turn heads all over the world once they are launched.

Robert Selfors  //  ArcticSilver's founder & passionate fly fisher

 Alta, 112cm C&R

Alta River: Robert with an Atlantic salmon (length 112cm) before release. Caught on ArcticSilver prototype single handed #8 rod.

 

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OUR ARCTIC HOME // It is natural for us to place our company in the Arctic. We use the Arctic as part of our name, but to us, it is much more than a name – it is the place we feel at home. Our identity is forged by the forces of the Arctic. Rivers, fish, mountains, fiords and glaciers give us the perfect playground to develop and test new fly fishing products.

The harsh and spectacular Arctic gives us the inspiration to develop innovative products for demanding use. It is the passion for fly fishing that unites us. Great gear for fly fishers developed  by fly fishers.

Over the past years, we have built a team of qualified people from very different backgrounds. Some have been successful in business, others are among Scandinavia's leading industrial designers, and finally of course, some are just damned good at fly fishing.

The company was established in March 2009 under the name ArcticSilver Innovation AS (ASI), and aims to develop and sell products to the global fly fishing market.

 TEAM

This is the team behind ArcticSilver:

Robert Selfors: Fly fisher, entrepreneur and graphic designer.

Sigurd Sørensen Herrlin: Expertise in concept development, marketing and sales. Investor and strategic partner.

Permafrost: One of the leading and award-winning industrial agencies in Scandinavia. (http://www.permafrost.no/)

Jonny Fladby: Graphic consulting and production. Fly fisher, investor and strategic partner

Pål Eivind Vegard: Master of Business and Administration. Board member, investor and strategic partner.

 

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WHY WE NEED YOUR HELP

We have big ambitions at ArcticSilver. We want to launch a series of exciting products, including reels and double-handed rods, based on the same innovative thinking seen in our Free-Flexsingle handed rod concept. We want to make products that are loved by their owners, and durable enough to stand the test of time. But one step at the time. Our focus now is the single-handed Free-Flexrod. With your help, we will be able to bring this revolutionary product to you, and to the world market.

Starting up a brand new technology like this is expensive. For the Free-Flex℗  and Quick-Lockconcepts advanced moulds need to be made before the actual production of the rods can take place.

Single handed Free-Flex handle mould:                    45 000$ USD

Quick-Lock real seat mould:                                    15 000$ USD

Rod case mould:                                                      5 000$ USD

Total                                                                        65 000$ USD
 

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Pledge: read more....

PLEDGE USD 5000 // USD 6000

This is a unique chance. We invite you to experience the epic, pure  Arctic nature with a fly rod in your hand. Take part in the fishing - surrounded by amazing mountains and magnificent scenery. We will guide you, shoot film and make sure in every way possible that you get a memory for life. Together we go to known, but also secret hot-spots. Under good conditions, we can experience great fishing. You will get more information about the trip when the campaign is a success.

The rods will be presented and delivered to you when arriving at the location. Food, lodging, great fishing and surprises are all included!
(**Travel costs to Norway is not included)

The trip will be filmed by professional filmmakers and launched on Vimeo, the ArcticSilver web and several of the major web-based fly fishing sites. Most importantly, you will have an everlasting memory on film of your fishing adventure in the Arctic.

 
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Alta river

PLEDGE: $10.000

1 person - 5 days : As this campaigns most valuable backer YOU will be the front figure in a unique film project.

ROD NO.1 – Titanium Edition ArcticSilver Free-Flex rod 8'7", #3 - 4 pcs // effortless distance and delicacy (**)

YOU GET: Number ONE of the LIMITED EDITION of 150 rods. The Quick-Lockreal seat will be made out of pure titanium for extreme lightness and durability.

As this campaigns most valuable backer, we will invite you to join the ASI-Team for 5 days if fishing in spectacular surroundings in Arctic region of Norway. With us as your guides, we'll explore some known and some secret spots. Our backyard is mountains, fiords and glaciers and offers amazing experiences to the adventurous fly fisher. You will have the chance to catch salmon, sea trout, brown trout, arctic char and grayling.

This is a unique chance. We invite you to experience the epic, pure  Arctic nature with a fly rod in your hand. Take part in the fishing - surrounded by amazing mountains and magnificent scenery. We will guide you, shoot film and make sure in every way possible that you get a memory for life. Together we go to known, but also secret hot-spots. Under good conditions, we can experience great fishing. You will get more information about the trip when the campaign is a success.

The rods will be presented and delivered to you when arriving at the location. Food, lodging, great fishing and surprises are all included! (travel expenses not included)

The trip will be filmed by professional filmmakers and launched on Vimeo, the ArcticSilver web and several of the major web-based fly fishing sites. Most importantly, you will have an everlasting memory on film of your fishing adventure in the Arctic.(**)

Please share this project on your blog, Facebook, and Twitter! Tell your friends if you have backed this concept, and encourage them to do the same.

 

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Lofoten

PLEDGE: $25.000

3* people - 5 days : As this campaigns most valuable backer YOU and your two invited friends will be the front figure in a unique film project.

Titanium Edition ArcticSilver Free-Flex rod 9', #5 - 4 pcs // the ultimate trout-fishing rod (**)
YOU GET: Rods no. ONE, 2 and 3 of the LIMITED EDITION of 150 rods. The Quick-Lockreal seat will be made out of pure titanium for extreme lightness and durability.

As this campaigns most valuable backer, we will invite you to join the ASI-Team for 5 days if fishing in spectacular surroundings in Arctic region of Norway. With us as your guides, we'll explore some known and some secret spots. Our backyard is made of mountains, fiords and glaciers and offer amazing experiences to the adventurous fly fisher. You have the chance to catch salmon, sea trout, brown trout, arctic char and grayling.

This is a unique chance. We invite you to experience the epic, pure  Arctic nature with a fly rod in your hand. Take part in the fishing - surrounded by amazing mountains and magnificent scenery. We will guide you, shoot film and make sure in every way possible that you get a memory for life. Together we go to known, but also secret hot-spots. Under good conditions, we can experience great fishing. You will get more information about the trip when the campaign is a success.

The rods will be presented and delivered to you when arriving to the location. Food, lodging, great fishing and surprises are all included!

The trip will be filmed by professional filmmakers and launched on Vimeo, the ArcticSilver web and several of the major web-based fly fishing sites. Most importantly, you will have an everlasting memory on film of your fishing adventure in the Arctic. (**)

Please share this project on your blog, Facebook, and Twitter! Tell your friends if you have backed this concept, and encourage them to do the same.

 

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 Arctic North

PLEDGE: $30.000

4* people - 5 days : As this campaigns most valuable backer YOU and your three invited friends will be the front figure in a unique film project.

Titanium Edition ArcticSilver Free-Flex  rod # 7 - 10'-4 pcs (**)

YOU GET:Rods no. ONE, 2, 3 and 4  of the LIMITED EDITION of 150 rods in 10', #7 – 4 pcs. The Quick-Lockreal seat will be made out of pure titanium for extreme lightness and durability.

As this campaigns most valuable backer, we will invite you* and three* of your friends to join the ASI-Team for 5 days of fishing in spectacular surroundings in Arctic region of Norway. With us as your guides, we'll explore some known and some secret spots. Our backyard is made of mountains, fiords and glaciers and offer amazing experiences to the adventurous fly fisher. You have the chance to catch salmon, sea trout, brown trout, arctic char and grayling.

This is a unique chance. We invite you to experience the epic, pure  Arctic nature with a fly rod in your hand. Take part in the fishing - surrounded by amazing mountains and magnificent scenery. We will guide you, shoot film and make sure in every way possible that you get a memory for life. Together we go to known, but also secret hot-spots. Under good conditions, we can experience great fishing. You will get more information about the trip when the campaign is a success.

The rods will be presented and delivered to you when arriving to the location. It is up to you if give two of them to your friends, or keep them to yourself. Food, lodging, great fishing and surprises are all included!

The trip will be filmed by professional filmmakers and launched on Vimeo, the ArcticSilver web and several of the major web-based fly fishing sites. Most importantly, you will have an everlasting memory on film of your fishing adventure in the Arctic.

(**) The Titanium Fly fishing expedition: This expedition will include this campaigns eight most valuable backers. (Travel costs to Norway is not included)




 
Find This Campaign On
$81,496USD
raised by 123 people in 1 month
125% funded
0 time left
$65,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on December 18, 2012
Select a Perk
  • $5USD
    Help our dream come true : )

    As our backer you will be one of the persons that make this dream come true - your pledge can contribute to the start of a new success story. All backers will receive our sincere thanks and the option to be added to our list of people who helped us from the start. Please share this project on your blog, Facebook, and Twitter! Tell your friends if you have backed this concept, and encourage them to do the same.

    12 claimed
  • $50USD
    ArcticSilver T-SHIRT

    This cool t-shirt is OK to wear even on the days when you happen not to be fishing. Available exclusively through IndieGoGo. (Please add $12 for international shipping) You'll also receive a sincere thank you from the ASI team. Please share this project on your blog, Facebook, and Twitter! Tell your friends if you have backed this concept, and encourage them to do the same.

    11 claimed
  • $70USD
    ArcticSilver T-SHIRT and CAPS

    Designed by the ASI Design Team. This hot combo is sure to turn heads on the street or on the river. This limited edition t-shirt is only available through IndieGoGo. See the project description for photos! (Please add $15 for international shipping) You'll also receive a sincere thank you from the ASI team. Please share this project on your blog, Facebook, and Twitter! Tell your friends if you have backed this concept, and encourage them to do the same.

    13 claimed
  • $600USD
    Free-Flex℗rod BONEFISH 9' #8

    LIMITED EDITION - individually numbered. 4 pcs // If you are fishing in the tropical waters on flats, looking for "BONE" or PERMIT THIS IS THE ROD FOR YOU. Powerful but at the same time sensitive. Be the first to get this product in your hands and enjoy the Free-Flex ℗ feeling. Comes in an innovative and solid rod box / bag. GO-FOR-IT

    9 out of 100 claimed
  • $630USD
    Free-Flex℗ rod 9', # 5 -4 pcs

    LIMITED EDITION - individually numbered. The ultimate rod. A strong and powerful rod that recovers quickly. It has enough balls to deliver a fly to that rising trout under the far bank, yet it is sensitive and light. The rod loads easily and delivers the fly smoothly, also on short and medium distances. It is also a perfect rod for costal sea trout fishing, where the casting potential of this powerful 5-weight can really shine. Experienced fly fishers will love it. Tell your friends

    24 out of 150 claimed
  • $650USD
    Free-Flex℗ rod 10', # 7 4 pcs

    This is our ”Get it done” rod. Excellent for underhand and single-handed spey situations in tight corners, but it will also deliver great distance and high line speed for regular overhand casts. The combination of a powerful, deep-working blank and the Free-Flex handle gives you unsurpassed feeling and control. Just load the gun and shoot. Efficient, precise and smooth. Even on those bleak days when the fish aren't biting, you can find pleasure in the effortless performance of this workhorse.

    23 out of 150 claimed
  • $5,000USD
    Join us - Arctic Experience

    As the main backer YOU will be the front figure in a unique fishing trip / film project // 5 days - GET 9'', #5 : Come visit the beautiful Arctic region of Norway, and explore some known and some secret spots with us. We invite you to experience the epic, pure Arctic nature with a fly rod in your hand. Take part in the fishing - surrounded magnificent scenery. As our invited guest, we will guide you, shoot film and make sure in every way that you get a memory for life. /read more /text page

    4 out of 10 claimed
  • $6,000USD
    Join us - Arctic Experience

    As the main backer YOU will be the front figure in a unique fishing trip & film project // 7 days - GET #5 and #7 : Come visit the beautiful Arctic region of Norway, and explore some known and some secret spots with us. We invite you to experience the epic, pure Arctic nature with a fly rod in your hand. Take part in the fishing - surrounded magnificent scenery. As our invited guest, we will guide you, shoot film and make sure in every way that you get a memory for life. /read more /text pag

    0 out of 7 claimed
  • SOLD OUT

    $10,000USD
    Titanium - Arctic Experience

    5 days // As this campaigns most valuable backer YOU will be the front figure in a unique fishing trip & film project. GET ROD NO.1Titanium Edition Free-Flex℗ 8'7 #3 Come visit the beautiful Arctic region of Norway, and explore some known and some secret spots with us. We invite you to experience the epic, pure Arctic nature with a fly rod in your hand. As our invited guest, we will guide you, shoot film and make sure in every way that you get a memory for life. /read more/bottom text page

    1 out of 1 claimed
  • $25,000USD
    Titanium - Arctic Experience

    3* people - 5 days // As this campaigns most valuable backer YOU and your two invited friends will be the front figure in a unique fishing trip & film project. GET ROD NO.1, 2 and 3 – Titanium Edition 9', #5 // Come, join us in the beautiful Arctic Norway and explore hotspots. We invite you to experience the pure Arctic nature with a fly rod in your hand. As our invited guest, we will guide you, shoot film and make sure in every way that you get a memory for life. /read more/bottom text page

    0 out of 3 claimed
  • $30,000USD
    Titanium - Arctic Experience

    4* people - 5 days // As this campaigns most valuable backer YOU and your two invited friends will be the front figure in a unique fishing trip & film project. GET ROD NO.1, 2, 3, 4 – Titanium Edition #7-10' // Come, join us in the beautiful Arctic Norway and explore hotspots. We invite you to experience the pure Arctic nature with a fly rod in your hand. As our invited guest, we will guide you, shoot film and make sure in every way that you get a memory for life. /read more/bottom text page

    0 out of 4 claimed
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