The Loft Cinema's Digital Challenge

Help us win our biggest challenge yet!
Thumbnail
Zach Breneman
Film
Tucson, Arizona
United States
6 Team Members
This campaign is raising funds on behalf of Loft Cinema Inc, a verified nonprofit. The campaign does not necessarily reflect the views of the nonprofit or have any formal association with it. All contributions are considered unrestricted gifts and can't be specified for any particular purpose.

The Loft needs $75,000 to secure our future. We’re counting on those of you who count on The Loft to help us raise these funds and complete digital conversion of YOUR Loft Cinema!

 

Independent cinemas face a new reality today.  35mm film will soon be virtually extinct and the 35mm projectors that kept the film industry rolling for more than a century are now showing up in landfills.  This global, industry-wide digital conversion is being mandated by Hollywood.  The major studios are working with corporate chains to fund the expensive technology required to project digital files.  In many countries, governments are helping cinemas buy the expensive equipment. 

But independent cinemas in the US - like The Loft - must achieve the digital conversion on their own.  Too many independent movie theaters - some estimates are as high as 1,000 American cinemas - are closing down, unable to make the significant investment in digital technology.  The Loft will not be one of them, but we need your help to pay for digital technology.

Here is where we are:  The Loft has state-of-the-art digital technology in two of our three theaters.  We need to complete the conversion by converting our upstairs screen to the film industry's digital standard. We can experience the full impact of having 3 screens ONLY if all 3 are digital

While we believe in and will continue to play 35mm film whenever possible, the simple fact is this:   A theater that is not digital, in today's world, is not viable. 

How can you help?  Donate money!  Donate now and donate often!  Let your friends know and ask them to contribute!

Since The Loft became a nonprofit in 2002, more than one million people have come through our doors!  The Loft is Tucson’s scrappy, grassroots art cinema that has pulled itself up by its bootstraps - with a lot of help from the community -  to become one of the most dynamic independent theatres in the US. 

Read more about The Loft Cinema’s mission and community impact here:http://www.loftcinema.org/about-us/about-the-loft/ 

A portrait of the problem at hand: http://www.indiewire.com/article/were-about-to-lose-1-000-small-theaters-that-cant-convert-to-digital-does-it-matter 

When the screen goes dark: http://www.thewrap.com/movies/article/bleak-picture-non-digital-independent-theaters-convert-or-die-52346 

Proof of the enormity of the challenge:http://ajw.asahi.com/article/0311disaster/quake_tsunami/AJ201301310048

Find This Campaign On
$38,762USD
raised by 260 people in 2 months
52% funded
0 time left
Verified Nonprofit
$75,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on June 3, 2013
Select a Perk
  • $10USD
    $10 Pledge

    A huge Thank You, and a Building for the Future button! Every $10 gift helps us reach our goal!

    9 claimed

    Estimated delivery: June 2013
  • $25USD
    $25 Pledge

    A Night at The Loft! Two free admissions to a Loft film (some restrictions apply).

    91 claimed

    Estimated delivery: June 2013
  • $100USD
    $100 Pledge

    A Night at the Loft, your name on a thank you slide to run on all three screens for 6 months PLUS a $20 concession voucher.

    56 claimed

    Estimated delivery: June 2013
  • $250USD
    $250 Pledge

    A Night at the Loft, your name on a thank you slide to run on all three screens for 12 months, a $20 concession voucher PLUS 2 free tickets to the opening night film and party at the 2013 Loft Film Fest (November 7).

    11 claimed

    Estimated delivery: June 2013
  • $300USD
    Adopt a Seat

    ONE seat in theatre two named in honor of you, your business, or anyone you'd like!

    19 out of 40 claimed

    Estimated delivery: July 2013
  • $500USD
    $500 Pledge

    A Night at the Loft, your name on a thank you slide to run on all three screens for 12 months, a $20 concession voucher, two personalized coffee mugs with your favorite movie quote, PLUS one free pass (value $100) to the 2013 Loft Film Fest (November 7-14).

    0 claimed

    Estimated delivery: June 2013
  • $500USD
    Adopt Two Seats

    TWO seats in theatre two named in honor of you, your business, or anyone you’d like!

    7 out of 20 claimed

    Estimated delivery: July 2013
  • $1,000USD
    $1000 Pledge

    A Night at the Loft, your name on a thank you slide to run on all three screens for 12 months, a $20 concession voucher and two personalized coffee mugs with your favorite movie quote, TWO free pass (value $200) to the 2013 Loft Film Fest (November 7-14). Recognition (your name, your company's name/logo, etc.) for one year in The Loft's print calendar, website and in a "thank you" trailer to run on all three screens.

    5 claimed

    Estimated delivery: June 2013
  • $1,250USD
    Deluxe Adopt Two Seats

    TWO seats in theatre two named in honor of you, your business, or anyone you'd like AND you can pick the seats you want!

    1 out of 10 claimed

    Estimated delivery: July 2013
  • $2,500USD
    $2500 Pledge

    A Night at the Loft, your name on a thank you slide to run on all three screens for 12 months, a $20 concession voucher and 2 personalized coffee mugs with your favorite movie quote, 2 free pass (value $200) to the 2013 Loft Film Fest (Nov. 7-14). Recognition (your name, your company's name/logo, etc.) for 1 year in The Loft's print calendar, website and in a "thank you" trailer to run on all three screens. PLUS two seats named in perpetuity in honor of you, your business or anyone you'd like!

    0 out of 10 claimed

    Estimated delivery: June 2013
  • $2,500USD
    Ultra Deluxe Adopt Two Seats

    TWO seats in theatre two and you can pick the seats you want AND reserve them (with 2-hour notice, please)!

    0 out of 5 claimed

    Estimated delivery: July 2013
  • $5,000USD
    $5000 Pledge

    A Night at the Loft, your name on a thank you slide to run on all 3 screens for 12 months, $20 concession voucher, 2 coffee mugs with your favorite movie quote, 2 free passes to the 2013 Loft Film Fest. Recognition for 1 year in The Loft's calendar, website and a thank you trailer to run on all 3 screens. 2 seats named in honor of you, your business or anyone you'd like! PLUS a private party in Theatre 3 and the Back Lot for up to 98 people - includes special event planning help from Jeff Yanc.

    1 out of 5 claimed

    Estimated delivery: June 2013
Do you think this campaign contains prohibited content? Let us know.