Now that we have reached our $85,000 stretch goal, our adapter range is underway. In this image (above), you can see the Bowens adapter ring with the Cube attached via a slide rail with a light stand mount. The development of our ring adapter series lets you connect your Cubes to existing brands of light modifiers (such as Elinchrom, Bowens, Broncolor, Profoto, Paul Buff and a range of other companies).
'Capture' – a two-minute film shot by Justin Batchelor from www.batchedit.com.au using four LED Light Cubes.
Check out this approach to shooting higher shutter speeds with the LED Light Cubes.
Please excuse the sound quality in the above demo shoot of the Cube. We had a technical problem with our LAV system and had to revert to the in-camera mics. As you can probably tell, we are photographers - not sound recordists!
Hello World! We’re a small but dedicated team from IC12 in Melbourne, Australia, and we’re extremely excited to use Indiegogo as a platform to debut a new world-first technology for the photographic industry into which we’re channelling all our energies – The LED Light Cube.
The LED Light Cube has been created in direct response to the restrictions faced by today’s photographers, videographers and filmmakers. We believe that we have the answer to many of the issues the plague image makers today. No Recycle time, Better control over light output, No external battery packs and More flexibility.
We wanted to create a light that offers the versatility that imagemakers require, which means there's no need to have different lights for different purposes anymore – a kit of LED Light Cubes does it all.
As the name suggests, The LED Light Cube is a light. And it’s a cube. But what makes it so special is its speed, size, portability, light output and battery power – and it's both a video light and a flash.
Key Product Features
150 watt LED Light source (50,000+ hours run time)
Stackable for building versatile light banks
5500k colour temperature
Master control – one unit controls those interlocked (master/slave)
Fully portable with internal battery
Size: 100mm (approx. 4 inches) x 100mm x 100mm
Weight: 0.750kg (approx. 1.65 lbs)
Flash / Strobe Mode
Constant Video Light Mode
85+ CRI LED
Stable colour temperature between modes
Trigger remotely via synch cable, wireless trigger or as a light sensitive slave
Stable colour temperature, even while power levels are adjusted
Adjustable flash speed – 1/8,000 secs to 30 secs
Adjustable shutterlag fine-tuning control
Modelling light feature
Continuous high speed flashing at full power
High capacity – over 1,000 flashes from a single battery charged to full power
350 watt peak output (f16 @ 1 metre / 100 ISO)
Stable colour temperature, even while power levels are adjusted
10 dimmable light settings
Noiseless - no internal fan, no added noise on film production
5,000 lumens of light output / running time 1 hour
Flicker-free at high shutter speeds
Settable auto power off timer
Flash Mode Features
Video Light Mode Features
At such a compact size and weight (you can hold it in your hand), the LED Light Cube is the most portable photographic light of its kind, although there are really no comparisons, as its small size combined with superior output and battery power place the LED Light Cube in a class of its own.
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The research and development for the LED Light Cube has been successful. We’ve assembled working prototypes that have exceeded our expectations. We've also conceived a strong look and branding that complements the nature of the product but we're yet to create any snazzy marketing materials because we're focused on pumping funds into building the best product we can.
Now it’s a matter of doing everything possible to bring our hard work to market. That’s why we’re here on Indiegogo asking you to come on-board right from the very beginning of what we’re anticipating is something big.
Help us fund the initial production run of this next generation photographic technology. Be the first to enjoy the benefits of the LED Light Cube and play your own important role in bringing this nifty device to light, which we’ll be acknowledging in a number of different ways depending on your chosen level of involvement.
“From a technology view, a lot of companies are producing versions of the same product just to compete in the marketplace. We don’t want to create a product that is a version of something else. What we’re doing is unique, improving and building on what’s out there. The LED Light Cube brings real value to photographers, offering them more opportunity in the way they work.”
Nathan Oxley, Managing Director, IC12
The LED Light Cube frees up the photographer/videographer to respond to stuff ‘as it happens’ on the fly. That means creative heights can be hit that have been unreachable before. As a four-Cube kit, it offers studio lights and speed lights in one.
The LED Light Cube is very straightforward to operate and looks unassuming. But looks can be deceiving. There are some distinct advantages for using the LED Light Cube that really make it shine:
By drawing from super-bright LED technologies, The LED Light Cube not only emits a high quality light but there is no recycle time between flashes. This means it will out-perform any camera or radio trigger in the market.
No matter how high you may make your power settings, the Cube can fire remorselessly, holding up alongside state-of-the-art cameras shooting at high-speed bursts of 15 frames per second. For the likes of wedding and sports photographers, this means never missing an ‘I do’ or winning moment.
Despite its small size, The LED Light Cube offers the photographer incomparable control over the output of light, something only previously possible with high-end studio lights.
The Cube can ‘freeze time’ at speeds of up to eight one-thousands of a second, which means capturing the action of an athlete, the wing flap of a bird or the rippling of water. At the other end of the scale, The LED Light Cube can slow light speeds down to 30 seconds so you can ‘paint’ and saturate with light, and enjoy far greater control over an environment for elegant product shots.
The LED Light Cube features the latest lithium ion polymer battery technology for the highest possible battery performance in the smallest of sizes, which is the secret to the Cube’s portability.
The LED Light Cube can fire off over 1000 flashes at the highest power setting from a single battery charge. By negating the need to drag around external battery units, the Cube is perfect for clandestine filmmaking and photography requiring fast set-ups or shooting in confined spaces.
Once you have one LED Light Cube, you can upgrade by adding more Cubes to create large studio light banks. Double the Cubes, double the power. Easily go from 300 to 600 to 1200 watts of light power by simply adding on Cubes.
Based on a master/slave function, the first unit in your ‘Cube chain’ controls the settings of all the other units, rather than you setting them all individually. Each side of the Cube offers connectivity to another Cube, just like tethering squares.
Due to The LED Light Cube using an LED model rather than a filament, the Cube can just as easily double as a video light as well as a flash, which is particularly handy given the current proliferation of SLR cameras shooting digital video. The user can swap from shooting stills to shooting motion picture in the blink of an eye.
“A lot of photographers and videographers these days are not exclusively either one or the other – so the light cube gives them a truly versatile solution. Instead of having to haul multiple products around, it’s a product that can serve many needs, and light for movement as perfectly as it does for stills.”
Nathan Oxley, Managing Director, IC12
IC12 is a leading global online solutions company. That’s where we started and that’s how we first made our mark on the world – providing full-featured, easy-to-use custom development solutions predominantly for awards and competitions in the photographic industry.
Given this background, we experienced firsthand the frustrations photographers have faced finding a light source that can keep up with the demands of their shooting. We know photographers, and we know that photographers have wild artistic ambitions that are being constantly curtailed by the physical limitations of their equipment.
So, we thought of the one device that, from our discussions with working professional photographers, could have the greatest impact on the photographic community right now as it stands, and we believe that device is The LED Light Cube.
There are many ways you can become what we’re calling ‘Cubists’ – our army of supporters – and be instrumental in furthering a movement dedicated to the creative liberation of digital filmmakers and photographers.
Here’s what you can do:
If you don’t have the ready cash at the moment, this should not prohibit you from becoming a Cubist and lending a hand:
Endorse us – copy & paste our campaign link to your Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+, Instagram, blog, website or any other social medium. Basically, wherever you can plug us, we’ll gratefully receive your endorsement, because you have the power to take us around the globe and back again.
Comment on our campaign page – we want to connect with people we don’t know and see how you’re reacting to the LED Light Cube so, please, make sure you post your comments and/or questions here and we’ll respond immediately.
Commit to future use – if you’re interested in trying out the LED Light Cube once we’ve completed our first production run, register your interest now by emailing firstname.lastname@example.org and we’ll give you a $50 credit off the full retail price of the Cube ($695) or a 4-Cube kit ($2400), which you may redeem up until March 2014. This means you can still be one of the first active users in the world to put the LED Light Cube into action, benefit from its power and versatility and – of course – spread the word.
We’re setting a campaign goal of $60,000 so we can take our current working prototype of the LED Light Cube into production by the beginning of September 2013.
The first models of the LED Light Cube will be delivered to market by the end of November 2013.
The LED Light Cube Single Unit
1 x product packaging
1 x acrylic diffuser – white
1 x light cube unit
1 x battery
1 x battery charger (charges single battery)
1 x soft carry case
1 x link cable
1 x product manual
1 x threaded connector
The LED Light Cube Light Box Kit
1 x product packaging
1 x product carry case
4 x acrylic diffusers – white
4 x light cube unit
8 x batteries
1 x battery charger (charges four batteries concurrently)
4 x link cable
1 x product manual
4 x threaded connector
The LED Light Cube Accessories (available separately)
Acrylic diffusers – white
Enlarged acrylic diffuser kit (proposed as a phase two product release)
Softbox adapter rings (Elinchrom, Bowens, Profoto, Broncolor, S Type)
Threaded unit connector
Rod linking system (proposed as a phase two product release)
Hotshoe camera mount
Battery charger – single / 4 port
We're populating our FAQ section across the course of our Indiegogo campaign with questions about The LED Light Cube asked directly by you.
Feel free to pose any Cube-related question you may have as a comment. Similarly, if you have a feature you'd like to see incorporated into the Cube, let us know and we'll consider developing it for the final model and/or further phases of the Cube.
Q. Why did you choose the Flexible Funding option for this campaign? Will I get my perk if you do not reach the campaign target?
A. We chose the Flexible Funding option as a way to promote and kickstart the production phase of the cubes. It is 100% guaranteed that we'll be moving forward into production, which means all contributions will be honoured and supplied even if we don't reach our goal. If we surpass our target, we'll be able to consider some 'stretch goals' and additional features for the Cube.
Q. Will you supply Cubes when you say you will?
A. We are committed to meeting our production deadline of late November/early December 2013. We purposefully did not include an exact date to allow for movement in the production schedule. However, we are determined to get the Cube to market as quickly as possible and honour our commitment to you, just as you have done for us.
Q. What are the shipping prices for the Cube?
A. Single Cube = $40 International flat rate/$20 Australia-wide, 4-Cube Kit = $90 International flat rate/$50 Australia-wide, 8-Cube Kit = $130 International flat rate/$80 Australia-wide.
Q. What's the CRI rating (colour rendering index) of the Cube?
A. This is something we're still fine-tuning with our manufacturer to get the very best quality possible. But, we can report that our latest 'Frankies' – the ones you can see being used in our demo video on this campaign page – have a colour temp of 5350k. We're aiming to have a 5600k module so, as you can see, we're very close and the colour quality is looking natural. This batch has a CRI of 84. So, we are very close to an 85+ rating and we're working diligently with our manufacturer to produce a 90+ CRI-rated LED module for the first crowdfunded production run of Cubes at the end of November/start December.
Q. Can I run the Cube from mains power?
A. No, however, the battery has a fast charge time of under one hour, and batteries are interchangeable.
Q. What is the Cube constructed from?
A. The shell of the unit is aluminium, which offers better heat control from the LED and make the product hard-wearing.
Q. Is it possible to control different group outputs remotely, like the Canon ST-E3-RT and its five groups?
A. For external control, the units can be fired as optical slaves but, if you intend to set them up as groups, control could be achieved by using wireless triggers.
Q. What happens if I need to replace the LED?
A. The LED is rated for 50,000 hours use. When it comes replacement, that will fall under our service contract to you.
Q. Can the Cube be camera mounted?
A. Yes. However the connection is cold shoe, so you will require a sync cable or wireless flash triggering system.
Q. Is the Cube capable of synching with optical or radio?
A. Yes. The Cube can be synched via both optical and radio.
Q. What kind of connector does the link cable have?
Q. Is the video light dimmable?
A. Yes. The video light has 8 dimmable settings.
Q. Is there any flicker at high speeds?
A. No flicker.
Q. How fast does the battery last if you are using a constant light?
A. At high power, the battery will last 45 minutes to one hour.
Q. What's the output of the flash and what's the spread?
A. Using a fixed 30 degree angle lens at full flash power, we are getting readings of f22 @1meter / 100 iso (approx. the equivalent of a Canon 580exII at full power).
Q. What are the light luminosity measurements, and are the flash lumens the same as the constant light?
A. The flash power is over five times the output of the constant light output. We have a number of firmware updates that are currently being tested. As soon as they are passed, we will announce actual numbers.
Q. Will the Cube be available with a specific brand module or firmware (like Nikon CLS, iTTL, etc) or will it be a full manual setup?
A. This first release of the product only supports manual control. Nikon/Canon firmware integration is planned for future releases.
Q. Is there a guide number for the Cube?
A. Answering this is a little tricky at the moment. Because the duration of the flash is variable, we need to determine a speed for measuring that is in line with the market. If we increase the duration of the flash then we introduce more light to a scene resulting in a different guide number/measurement. We will be feeding a lot more info on how much power we are producing over the coming weeks.
Q. Can light modifiers be fitted to the Cube ie. soft-boxes, beauty dishes, etc?
A. We have a range of different ring adapters to match popular brands already on the market that fit to the front of the Cube. As an example, the Elinchrom adapter allows you to fit the Cube to any Elinchrom softbox, beauty dish or other accessory that they produce.
Q. Do you have plans to offer colour temperature control/gels?
A. Yes. Eventually we will.
Q. Will the power of the output be adjustable when using it as a flash?
A. Yes. The Cube has adjustable flash power just like a speedlight.
A. Currently, we're focused on developing a straight manual version of the product. We have plans to tackle TTL in the near future.
Q. Will the Cubes be upgradeable or will this only be possible from the second production round?
A. The units potentially will be upgradable once we develop TTL. They will need to be returned for reprogramming because the units don't have an external programming port.
Q. How many batteries come with the 4-Cube Kit?
A. Eight batteries.
Q. Will the Cube be covered by warranty?
A. Yes, the Cube comes with a two-year service and replacement warranty. You will need to cover the cost of shipping to Australia for any servicing requirements – hopefully, this situation will change once we secure service agents internationally. We will also cover the costs of updating firmware for version one of the Cube. It's unlikely version one will be upgradeable to TTL.
Q. Is the Cube suitable for underwater photography?
A. Not yet.