"You mustn't be afraid to dream a little bigger, darling"
- Tom Hardy, Inception
Not Zach Braff wins Project of the Week on Indie Reign
Emma & Craig appear on the Cutting Room Floor with Casey Ryan
Not Zach Braff featured on Indie It Press
Not Zach Braff featured as Project of the Day on Indie Reign
The Making of the set for The Trunk is now on YouTube
Emma interviewed for a feature on Success Circuit
Not Zach Braff featured on B&T
Wow! Did those celebrities really raise that much money?
Yes! It's all true! (except for the Iron Man 4 one)
Zach Braff's "Wish I was here" Kickstarter campaign
Rob Thomas'"Veronica Mars" (starring Kristen Bell) Kickstarter campaign
David Fincher's "The Goon" Kickstarter campaign
Patrick Victor Monroe's Short Film "Little Favour" (starring Benedict Cumberbatch) IndieGoGo campaign
Robert Downey Jnr's fictional Iron Man 4 Kickstarter on Jimmy Kimmel
OK. $2mil. That's big! What's it for?
So we've been wanting to make something exciting and action packed for a while now. But to make a project like The Trunk, with vehicles, stunts, custom sets and rigging, is a costly undertaking. So we knew that to raise enough funds we had to try something different…
So welcome to The International, Not Zach Braff, Short Film Project!!
In the wake of all the celebrity fuelled crowd funding success that the world has witnessed over the last few months, we decided to see if the same could be done for non-celebrity filmmakers! So we'd like to make for you our short film, and as many other short films as we can manage from other unknown filmmakers like us.
The way we'd like to do that is by building a new online platform where YOU, our audience of kind contributors, get to choose which additional films get made with your money. You'll do that by voting on ideas that are submitted by other unknown filmmakers from around the world.
More broadly speaking what we're trying to do is build a big, keen online audience not just for our short film, but for the medium of short film! An audience that is excited to watch engaging new content and to actively participate in the ongoing discovery of new creators.
Oh, and there's also lots of fun merchandise, so you can proudly announce your participation in the world's largest non-celebrity crowd funding campaign!
Note: we've done our best to be as thorough as possible with details on what this campaign is about and how we'd like to allocate funds. But if you'd like to ask us a question for whatever reason please shoot an email through to email@example.com
Great! So how does the platform thing work?
- Your contribution makes you a member of the 'audience'.
- When the platform goes live, you'll have an account created for you and you'll get to pick which types of films you're interested in (by genre).
- Emerging filmmakers from around the world make online pitch videos for their short film ideas and submit them on the 'You've Never Heard of Me' platform.
- You get to vote on the best ideas using a brand new voting system that we're developing. It's…
- …quick, easy and fun for you! You get given a small random selection of ideas to assess and rank each voting round. You'll only receive ideas of the genres you've told us you like. We then generate an overall ranking of the projects by aggregating the results.
- …fair for the filmmakers! No popularity contests. No marketing. The best ideas, as chosen by you, will win.
- The winning projects are then funded from money raised here.
- You get to watch the short films when they are completed ($25 min)
How is this any different to Kickstarter or IndieGoGo?
Because this platform is subscriber based, there's no need for filmmakers to relentlessly spam you to bring your attention to their crowd funding projects. You'll be an eagerly awaiting audience. It's better value for you (less spam, more content) and for them (less spamming, more audience).
You'll be updated when voting opens and when new content is available to watch.
You won't be inundated with the details of every single project that comes through, yet every idea will receive an equal amount of attention.
Who gets to pitch?
Pretty much anyone can pitch from anywhere in the world. But you can't be famous already and you need to pitch in English. The exact guidelines will be released prior to the opening of entries.
Oh, and pitching is FREE! We want our competitors to eat :)
Why short films?
- Short films are cool! Can you imagine a world without Pixar shorts??
- Short films are an essential part of the development of a filmmaker. Almost any filmmaker you care to think of once cut his/her teeth on a short film before they became known.
- The existing business model for creating and distributing short films sucks!…
- It's not easy for audiences to access and enjoy short films. Have you ever seen an Academy Award nominated short film?
- It's practically impossible to make money from short films, even though they are the lifeblood of film festivals around the world. Short filmmakers almost always pay to submit their work to a festival and almost never receive a cut of ticket sales.
- Because of the above it's therefore very difficult to fund a short film!
But very recently, things have very slowly been turning around. For example, Vimeo have recently launched 'Vimeo On Demand' which feeds online payments back to content creators. With online video now so ubiquitous there's great opportunity to finally build a healthy market for short movies. We think our idea can do just that!
I've never heard of you. Who are you?
We are Emma McKenna and Craig Foster, a producer/director/writer team from Sydney, Australia who have been working together for 4 years. Emma is a film editing graduate of the Australian, Film, Television and Radio School and Craig is a software developer come storyteller/filmmaker. We produce commercials, music videos and short films under our production company Myrtle Street Pictures.
Our first short film Parrot won several awards in festivals both at home and abroad.
We are also currently collaborating on a brand new web series called "Love Bytes" with director Tonnette Stanford.
And Emma is the editor behind the recently released "Justice Lease" web series.
We are passionate about film and the film industry and, as you can probably tell by now, we believe that it is possible to create an ongoing financially sustainable market for short films.
A Wall of Obscurity??
You better believe it! It's a magical space that you get to share with other contributors. The only way to get on it is to contribute here. The more you contribute, the larger your name will be!
if you want to be on the wall please don't select anonymous donation. We'll assume that means you don't want to be on the wall.
Hey, if the Kardashians can have a Kollection of underwear why can't we? :)
OK! So tell me about The Trunk...
Sure thing! Here's some artwork...
And the synopsis:
After a night out clubbing with friends, a sassy young woman, Katey awakes to find herself trapped in the trunk of a speeding car beside a terrifying sound system that overwhelms her screams. Perverted decor and tell-tale signs of previous struggles hint at the sickening purpose that this prison was made for.
Katey must use her wit, determination and the contents of her handbag, mysteriously incarcerated with her, to escape the trunk with her life. But the driver, known only by the sinister moniker ‘4PLAY’ that graces the license plate on his dark road beast, is a difficult foe to out-wit.
As time runs out and her desperation increases, Katey discovers just how far she is willing to go to survive...
What we've done so far:
The idea for Trunk came to us in February last year. Since then we've constantly been writing, revising and polishing the script.
In July last year we spent $5500 building and testing our rig and filming some test scenes with a mocked up interior for the set. We're very proud of this creation. We think it might be the world's smallest rotating set! It has removable walls on each side for easy camera access, and it can be hung on multiple different rigs so we can simulate the motion and physics of a moving car. In our pitch video above you will have seen some behind the scenes footage of our test days which show the rig in motion.
What we need now is to sculpt and dress the interior of this set making it look like a realistic and custom modified trunk - which, we've been assured by various consulting production designers, is going to be both costly and tricky.
We also have a written-off car ready to smash up for our final scene (that's as much as we'll say - we don't want to spoil the ending) but our stunt team sure is excited about that part!
We will mostly be shooting this on an Epic camera. We really needed a compact camera with good low light performance due to the small and dark space we are shooting in. We will also be utilising the high frame rate features of the Epic so we can create quality slo-mo effects.
In our stylistic approach we want to emphasise the cramped space in the trunk and create a sense of discomfort and disorientation.
We're taking inspiration from Buried on how to keep a camera dynamic in a cramped space, Requiem for a Dream and Breaking Bad on how to make familiar actions and objects seem alien and strange with unusual camera angles. And we're looking at Saw's camera and editing techniques to enhance Katey's feeling of panic and give the film a frenetic pace. All of these combined plus our custom-built set and some new camera mounts we've developed will give Trunk it's own unique style and make a really gripping film to watch.
What happens if you don't reach the $2mil goal?
IndieGoGo allows us to run a "Flexible Funding" campaign, which basically means that we do not need to hit the $2 million goal in order to put the money to good use.
This is why we've devised a flexible strategy that allows us to do cooler and cooler stuff as we raise more and more money.
But no matter what happens, no matter how much we raise, you will get your "You've never heard of me" merchandise!!
We only have to hit $60k to make you the first film!
Tell me how you're going to spend my money.
Sure, the breakdown is a little complex, but here it goes.
First of all. Please note that $1000 of IndieGoGo money isn't $1000 of real money. An estimated 30% goes into fees and fulfilment costs. We'll indicate the real budget available for the film projects in brackets below…
If we reach $60,000 ($42,000):
At this budget we'll have to remove some of the more ambitious sequences that we want to do and most of the cast and crew will be lending their time for free.
If we reach $250,000 ($175,000):
We'll give you the best damn action short film we can make and we'll do it in a way that is fair and equitable for the hard working members of cast and crew.
If we reach $2million ($1.54 million):
Note: At $2million fees become cheaper (5% IndieGoGo rebate for hitting our goal) as does fulfilment (bulk orders). We estimate the fees/fulfilment overhead to drop to 23%.
Disclaimer: all figures are carefully thought out estimates, but estimates nonetheless. It is our intention to minimise costs wherever we can to funnel the maximum possible amount of money into funding other short films. Should any of our estimates be too high, or should we come under budget anywhere, then that is where the saved funds will go.
Why do you hate Zach Braff?
We don't. Not at all! In fact, quite the opposite.
We're big fans of Scrubs and we loved Garden State. We contributed to his Kickstarter campaign and are super excited about seeing Wish I Was Here when it comes out in Australia. We just hope to one day be filmmakers as good as he is. Can you help us with that?
Why is your merchandise more expensive than Zach Braff's merchandise?
Zach only had to give you his T-Shirts if he cleared his $2mil goal. That means he knew from the outset that he'd either be making a LOT of shirts (which have a cheap per unit price), or none (which is free).
We, on the other hand are obligated to fulfil your orders even if we sell them in small quantities. This means our per unit price might be higher than we hope and we need to take this into account. We don't want to lose too much to fulfilment costs - that would defeat the purpose of doing a fundraiser :)
The more we sell, the cheaper fulfilment is. So don't forget to share this campaign with your friends.
I love Zach Braff!
I know! Here's a picture of him.