Summary. We will form a small whiskey company in South Bend, create a sophisticated product that rivals national brands, and inspire a truly cult following.
Mission Statement. The Indiana Whiskey Company is Indiana’s premier whiskey microdistiller. We make a truly excellent small-batch product that blends Indiana’s best ingredients with its individual style.
Entrepreneur’s Skill Set. Charles Florance is fanatical about whiskey and Indiana. A Purdue chemistry undergraduate, Charles served 12 years in the Infantry. During a mobilization for Operation Iraqi Freedom, he contracted Guillain-Barre syndrome, was hospitalized, and after a lengthy recovery continued to have persistent nerve damage in his extremities. When he left the Army’s Wounded Warrior Program in 2010, he found that the best way to combat the resulting nerve pain was with whiskey. But the catharsis didn’t come from alcohol; it came from sharing good products with truly great people. A long-time resident of Indiana, he was shocked to discover there are no great small batch whiskey products available to Hoosiers. Being a hobby brewer for over a decade, he decided to go to Notre Dame’s MBA program to get smart on the financial aspects of successfully starting and running a distillery.
The Indiana Whiskey Company donates 3% of profits to Veteran vocational rehabilitation and substance abuse treatment programs.
Thanks for investing in the Spirit of Indiana.