PLEASE DO NOT DONATE!
We have decided to close this campaign. Please do NOT donate. Thanks to all of you who initially supported this campaign. All money will be returned.
As business people and marketers, we like to try new things and see how they work. It's great if they work out, and it's almost as good if they are a spectacular failure such as this. At least we now know what doesn't work and can focus energy elsewhere.
We gave it a great try. We individually approached more than 200 friends and blasted out the link through our media and social media resources garnering more than 5000 hits in less than a week. Since only 11 people decided to donate we have to be smart and decide that either the product or marketing missed the mark.
It was a great opportunity for us to learn, and now it's time for us to work on projects that will be much more rewarding for us and our loyal followers.
Thanks to all,
Amilya and Kevin
What is The Happiness Library?
Have you ever been truly happy? Not just content or pleased, but really deep inside, at peace and long-term joyously happy. Everyone should have the chance to feel this way, but so many people struggle to get there. There are all sorts of excuses and reasons why people can’t or won't achieve happiness. Most of them can be overcome with the right tools and the will to use them.
We can’t provide the will, but we can certainly help out with the tools. This Happiness Library will include 6 books for starters that provide just what you need to achieve and maintain the happiness you deserve. Now some will ask if this is really a Success Library. We considered that concept but have learned over the years that all happiness requires a modicum of success, but not all success leads to happiness. So you will find tools in this library that address both success and happiness.
What's in The Happiness Library?
The Happiness Library includes 6 books averaging 50 – 100 pages each. The books have specific thoughts, stories, methodology, exercises and best practices for achieving and maintaining happiness in your life. The books will be available electronically, and also nicely printed and bound. We hope to develop more volumes in the future. Here are the first 6 titles:
Volume 1 - The Happiness Boosting Manual
Volume 2 - Kevin’s Preferred Destiny Primer
Volume 3 - Amilya’s Vision Board Tutorial
Volume 4 - The Confidence Builder Exercise Book
Volume 5 - The 365 Happiness Idea Calendar
Volume 6 - The Gratitude Guide
Why do this here?
The answer is simple, engagement. Sure we could just create a product and hope it sells, but we like the idea of getting people involved in early stages and including them in the fun of the project. Plus, many of our friends and fans have been asking us for ways to engage in big and small ways. We felt this was a wonderful way to connect with our community.
Who are you people?
For those of you who don't know, Amilya Antonetti and Kevin Daum:
Amilya is an entrepreneur and radio host whose books, speeches and advice help many people find their way to happiness and success. See more at Amilya.com.
Kevin is an entrepreneur, best selling author, and popular columnist for Inc.com who inspires people to pursue the awesome experience. See more at Kevindaum.com.
Why should I participate?
Maybe you should and maybe you shouldn’t. It's not our intention to should all over you. If this project doesn’t appeal to you, no problem, don't participate. But if you are on the bubble, here are 6 reasons you might just pull out the credit card…
- You like the product
- You like 1 of the Perks
- You want to support Amilya and/or Kevin
- You want to connect with Amilya and Kevin
- You think this whole thing is really cool and want to be a part of it.
- You want to help other people get happy.
What will you do with the money?
There are many
costs associated with a project like this.
We will need to take time and resources to fully develop the product. In addition to investing our time for writing and curating the material, we will need to hire several people for:
- Design and Layout
- Digital management
Lastly, there are expenses associated with the crowd-sourcing process:
- Fee to IndieGoGo
- Credit Card Fees
- Travel, meals and gifts to deliver the promised Perks
The $30,000 should cover all of the development costs and make sure we can deliver the Perks. If we raise more, we can expand and improve the product. Also we can begin to market it as well. Just like with any product offering, we are bound to make mistakes along the way. With a good cash base, we can make sure that we have enough resources to deliver a quality product.
Isn't this a bit self-serving?
Maybe, but really aren't all crowd-sourcing projects somewhat self-serving? Yes we want to sell Happiness Libraries, raise money and get people involved with us. But if we didn't believe we were bringing value to people through our writing, speaking, consulting and media Perks, we would just fold up our tent and go home. We love what we do and we love giving people value through our content. We are blessed that we can make a living from it and that just encourages us to do more of it.
Here is what we won't do in this project:
- We won't lie to you.
- We won't exaggerate our purpose
- We won't leave you hanging
- We won't take money and then ignore you
- We won't let you down.
Anything else I should know?
Here are some additional clarifications:
- All of the delivery dates reflect the last possible date we will deliver the Perks.
- We will deliver the Perks as they become available or as schedules permit.
- We will cover our travel and shipping expenses unless otherwise stated.
- Printed items are unavailable internationally due to shipping cost. But if you really really want them, we can make arrangements for you to pay extra for the shipping.
- Yes, we know our video is a bit casual and silly, but then, so are we.
- We will update information after the raise on HappinessLibrary.com
- We will be updating information on this project at least once a week here through the campaign and more often through social media.
Thanks to all for your support and consideration.
Amilya and Kevin