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Funding
The First Printed Issue of Less Magazine
Turn our digital magazine on slow fashion into an eco-friendly first print issue.
Laura Bestle
Copenhagen, Denmark
€3,652 EUR raised by 118 backers
46% of €8,000 
flexible goal
9 days left
Less Magazine is ready to take the next step in promoting sustainability in fashion. We want to take our magazine from digital to print! We have been working hard through 9 issues to get all components just right to allow you to fully enjoy the crisp pages filled to the brim with inspiring and critical content. The anniversary issue has been voluntarily and collaboratively made by its contributors and will be printed on biodegradable paper and contain exclusive content for your viewing pleasure.

A Sustainable Future in Fashion

Less Magazine is a fashion magazine based in Copenhagen and consists of a team of dedicated volunteers, with a sharp focus on sustainability and slow fashion. We put quality, creativity, and handicraft above abundance and trends. We want to inspire our readers to take a stand, be critical and express their personal identity with high-quality garments that are full of thought and care. We focus on the process from creative thought to finished product, the fashion industry itself, and ask the questions that others don’t.

Furthermore, Less Magazine is a platform that aims at providing a voice for young talents within the creative industries be they in the field of design, photography, writing or creative direction. Less is a creative and co-creative platform that brings people together in a collaborative effort to inspire creativity, exploration, and personal expressiveness. The voices of the new talents are contrasted by in-depth academic articles by established scholars in the world of sustainable fashion.

By printing the forthcoming issue it is our wish to add value and increase the longevity of Less Magazine by creating an edition, which can be held as a keepsake, and be kept for reference, inspiration, and decoration. Being in print is adding value to our magazine, one that already revolves around being relevant for a longer period - especially aesthetically. Which is the same idea that slow fashion is concerned with.

 

Our Next Step

We have wanted to bring Less Magazine into print for a long time - but we wanted to do it right. We want to do it without having to compromise on our content, which means staying independent of investors and advertisement, and live up our high standards for sustainability and quality. 

Over the past five years, we have explored themes, developed our content and established a new identity. We are now ready to make the transformation from digital to analogue and launch in a brand-new format. 

It is our mission to print our magazine in the most sustainable way possible, but it is not enough to be sustainable in just the printing process - we want to be cyclical and protect the environment. For this reason, we have partnered with Danish KLS PurePrint, because their printing is 100% sustainable, as well as being Cradle to Cradle certified, meaning their products are completely biodegradable.

With your support, a sustainable and zero-waste production of our 10th issue can be realised, making not only the issue itself sustainable through using eco-friendly ink on sustainable paper, but the way it is produced as well.

 

What We Need & What You Get

By supporting us, you are supporting the awareness of sustainable fashion and sustainable consumption in a time where sustainability and CSR have become branding tools more than a real indicator of social investment. Securing fair wages, choosing deadstock over fresh materials, and producing things locally to ensure the quality and working conditions are things that are now seen as showcasing a sustainable attitude.

Sustainability is so much more than what comes to mind, and we want to shed light on how easy it is for you, and everyone else, to choose sustainably without having to compromise on design, durability, or style. We want to provide you with inspiration, information, and insight so that you can take a stand, and at the same time see how multi-faceted and inspirational sustainability is!

We don't believe in advertisement, we believe in real curiosity and dedication to form the basis of what we are, and what we want to give you as a reader. Supporting our first printed edition you have the opportunity to get limited edition pieces from our collaborators, and a fresh copy of our 10th issue, full of ambition, in-depth articles, exciting interviews, and stunning editorials. 

During the crowdfunding campaign we will be releasing from week to week new exciting perks including different exclusive items. All of the items are eco-friendly produced and created in collaboration with the great designers Stine Linnemann, Barbara I Gongini and Sur le Chemin.

All funds raised will go directly to cover printing costs, production and running costs of Less Magazine, and do not go towards salaries. 

 

 

 

 

 

The campaign runs from the 9th of November to December 23rd. By the end of the campaign, we take stock of all your orders and start printing and producing all items in January 2018. Therefore, please bear with us as we do not want to produce more than what is necessary for the sake of the environment. Depending on your shipping address delivery times will vary, but we’ll make sure you are notified about your specific delivery date. 

 

The Forthcoming Issue 

The upcoming issue will focus on the theme of Symbiosis and features visual as well as written content by a carefully curated selection of contributors.

Visual contributions include photographers like Eivind Hamran from Norway, Pascale Arnaud from France, and Marco Vignati from Italy.

The stunning visuals are curated side by side with exciting articles on topics like the redefinition of luxury, the problems associated with using CSR and sustainability as branding tools, and the symbiosis of design and nature from a designer perspective. Interviews in this issue include talks with menswear label Abasi Rosborough in New York, vegan shoemaker Mats Rombaut and the long-standing Danish designer Jan Machenhauer, offering three contrasting perspectives on slow fashion and sustainable initiatives.

The interview with Jan Machenhauer will be accompanied by an archive shoot showcasing the longevity of his designs, and visually underlines that good style is always on trend. Building into this idea, we are publishing an article on how we as consumers are currently in a process of redefining the concept of luxury, and take a critical look at the current state of affairs in the fashion industry, as well as introducing new and exciting ways of looking at luxury.

The printed issue will feature exclusive material that will only be available in the printed edition, and not online. We will continuously reveal more and more content from the forthcoming issue, and the cover of the magazine will be disclosed in January 2018.

You too can feature in the first printed edition of Less Magazine by contributing €10+ to the campaign!


Other Ways You Can Help

Help us spread the word and the campaign! To reach our goal we need as many people as possible to contribute, and any help you can give us in sharing the campaign would be a great help and very much appreciated!

Our release party will be held during Copenhagen Fashion Week in February, so make sure to stop by and say hi, have a look, and meet our team. 

Thank you all, we really appreciate it!

Sincerely, 

The Less Magazine Team


Campaign cover image by Mathilda Olmi.

Perks
€5
EUR
€10 (50% Off)
Send love, Invite
Send us some love with a little amount and join us to celebrate the release of our first print issue. The launch event will be held during Copenhagen Fashion Week beginning of February 2018. Be part of the great event, meet the entire team of Less Magazine and get an eco-friendly post card designed by Stine Linnemann.
Items included:
  • Eco-friendly post card
  • Personal invitation
9 out of 50 claimed
Estimated January 2018
Estimated January 2018
Get this perk
€10
EUR
€20 (50% Off)
Get love, Mention
Be among the supporters mentioned in our first printed issue on our special thank you page.
Items included:
  • Mention as a supporter
19 out of 50 claimed
Estimated February 2018
Estimated February 2018
Get this perk
€26
EUR
€32 (18% Off)
Read us, Mag - Pick Up
Our first printed issue contains material that will not be published in the online version and is released as a limited edition only. We would love to personally hand over your magazine at our release party in February. You also get an eco-friendly post card designed by Stine Linnemann and a mention inside the magazine.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Mention as a supporter
25 out of 150 claimed
Estimated February 2018
Estimated February 2018
Get this perk
€26
EUR
+ Shipping
€40 (35% Off)
Read us, Mag - Shipped
Our first printed issue contains material that will not be published in the online version and is released as a limited edition only. The magazine will be sent to your home (add. custom fees might apply). You also get an eco-friendly post card designed by Stine Linnemann and a mention inside the magazine.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Mention as a supporter
9 out of 100 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
€37
EUR
€47 (21% Off)
Carry us, Mag + Bag - Pick up
In this perk you receive the limited edition of the 10th issue of Less Magazine, our sustainable tote bag with our newly designed logo printed on, a mention as a supporter inside the issue, and an eco-friendly post card designed by Stine Linnemann. We would love to personally hand over your perks to you at our magazine launch in February 2018.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly tote bag
  • Mention as a supporter
13 out of 50 claimed
Estimated February 2017
Estimated February 2017
Get this perk
€37
EUR
+ Shipping
€57 (35% Off)
Carry us, Mag + Bag - Shipped
In this perk you receive the limited edition of the 10th issue of Less Magazine, our sustainable tote bag with our newly designed logo printed on, be mentioned as a supporter, and an eco-friendly post card designed by Stine Linnemann delivered directly to your home (add. custome fees might apply).
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly bag
  • Mention as a supporter
7 out of 20 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
€47
EUR
€57 (17% Off)
Carry us, Mag + Bag - Pick up
Besides receiving the limited edition of the 10th issue of Less Magazine and additional mention inside, you will receive our sustainable tote bag produced in collaboration with Barbara I Gongini. We would be excited to see you at our release event in February and personally hand it over to you along with an eco-friendly postcard by Stine Linnemann.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly tote bag
  • Mention as a supporter
5 out of 50 claimed
Estimated February 2017
Estimated February 2017
Get this perk
€47
EUR
+ Shipping
€57 (17% Off)
Carry us, Mag + Bag - Shipped
In this perk you will receive the limited edition of the 10th issue of Less Magazine and an additional mention inside. You will also receive our sustainable tote bag produced in collaboration with Barbara I Gongini and an eco-friendly postcard designed by Stine Linnemann. All delivered directly to your home. Additional fees may occur.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly bag
  • Mention as a supporter
2 out of 20 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
€52
EUR
€70 (25% Off)
Wear us, Mag + Tee - Pick up
Besides receiving the limited edition of the 10th issue of Less Magazine, you will also receive our sustainable t-shirt, produced in collaboration with Sur le Chemin. We would love to see you and hand it over in person at our release event in February. This perk also includes a mention and one eco-friendly postcard designed by Stine Linnemann.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly t-shirt
  • Mention as a supporter
3 out of 30 claimed
Estimated February 2018
Estimated February 2018
Get this perk
€52
EUR
+ Shipping
€75 (30% Off)
Wear us, Mag + Tee - Shipped
Besides receiving the limited edition of the 10th issue of Less Magazine, you will also receive our sustainable t-shirt, produced in collaboration with Sur le Chemin. This perk also includes a mention and a postcard designed by Stine Linnemann. It will all be sent to your home (add. custom fees might apply).
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly t-shirt
  • Mention as a supporter
3 out of 20 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
€100
EUR
€140 (28% Off)
Share us x5 - Pick up
Get 5 copies of the limited edition sustainable print issue of Less magazine and share it with your loved ones. Carry your copies and your post card designed by Stine Linnemann home in the eco-friendly Less tote bag after celebrating with us the launch of the print issue in February in Copenhagen and be mentioned as a supporter inside issue 10.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue (5)
  • Eco-friendly tote bag
  • Mention as a supporter
2 out of 20 claimed
Estimated February 2018
Estimated February 2018
Get this perk
€100
EUR
+ Shipping
€160 (37% Off)
Share us x5 - Shipped
Get 5 copies of the limited edition sustainable print issue of Less magazine and share it with your loved ones. Carry your copies to your friends in the eco-friendly Less tote bag along with the post card designed by Stine Linnemann. Also included: mention inside the issue. Have it all shipped to your home (add. custom fees might apply).
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue (5)
  • Eco-friendly tote bag
  • Mention as a supporter
1 out of 10 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
€200
EUR
€245 (18% Off)
Share us x10 - Pick up
Get 10 copies of the limited edition sustainable print issue of Less magazine and share it with your loved ones. Carry your copies and the post card designed by Stine Linnemann home in the eco-friendly Less tote bag after celebrating with us the launch of the print issue in February in Copenhagen. Also includes: Mention as a supporter.
Items included:
  • Eco-friendly post card
  • Eco-friendly tote bag
  • Mention as a supporter
  • 10xLess Magazine printed issue
1 out of 10 claimed
Estimated February 2018
Estimated February 2018
Get this perk
€200
EUR
+ Shipping
€280 (28% Off)
Share us x10 - Shipped
Get 10 copies of the limited edition sustainable print issue of Less magazine and share it with your loved ones. Carry your copies to your friends' homes in the eco-friendly Less tote bag along with the post card designed by Stine Linnemann. Also includes: Mention as a supporter. Have it all shipped to your home (add. custom fees might apply).
Items included:
  • Eco-friendly post card
  • Eco-friendly tote bag
  • Mention as a supporter
  • 10xLess Magazine printed issue
0 out of 5 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
Less Magazine is ready to take the next step in promoting sustainability in fashion. We want to take our magazine from digital to print! We have been working hard through 9 issues to get all components just right to allow you to fully enjoy the crisp pages filled to the brim with inspiring and critical content. The anniversary issue has been voluntarily and collaboratively made by its contributors and will be printed on biodegradable paper and contain exclusive content for your viewing pleasure.
Perks
€5
EUR
€10 (50% Off)
Send love, Invite
Send us some love with a little amount and join us to celebrate the release of our first print issue. The launch event will be held during Copenhagen Fashion Week beginning of February 2018. Be part of the great event, meet the entire team of Less Magazine and get an eco-friendly post card designed by Stine Linnemann.
Items included:
  • Eco-friendly post card
  • Personal invitation
9 out of 50 claimed
Estimated January 2018
Estimated January 2018
Get this perk
€10
EUR
€20 (50% Off)
Get love, Mention
Be among the supporters mentioned in our first printed issue on our special thank you page.
Items included:
  • Mention as a supporter
19 out of 50 claimed
Estimated February 2018
Estimated February 2018
Get this perk
€26
EUR
€32 (18% Off)
Read us, Mag - Pick Up
Our first printed issue contains material that will not be published in the online version and is released as a limited edition only. We would love to personally hand over your magazine at our release party in February. You also get an eco-friendly post card designed by Stine Linnemann and a mention inside the magazine.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Mention as a supporter
25 out of 150 claimed
Estimated February 2018
Estimated February 2018
Get this perk
€26
EUR
+ Shipping
€40 (35% Off)
Read us, Mag - Shipped
Our first printed issue contains material that will not be published in the online version and is released as a limited edition only. The magazine will be sent to your home (add. custom fees might apply). You also get an eco-friendly post card designed by Stine Linnemann and a mention inside the magazine.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Mention as a supporter
9 out of 100 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
€37
EUR
€47 (21% Off)
Carry us, Mag + Bag - Pick up
In this perk you receive the limited edition of the 10th issue of Less Magazine, our sustainable tote bag with our newly designed logo printed on, a mention as a supporter inside the issue, and an eco-friendly post card designed by Stine Linnemann. We would love to personally hand over your perks to you at our magazine launch in February 2018.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly tote bag
  • Mention as a supporter
13 out of 50 claimed
Estimated February 2017
Estimated February 2017
Get this perk
€37
EUR
+ Shipping
€57 (35% Off)
Carry us, Mag + Bag - Shipped
In this perk you receive the limited edition of the 10th issue of Less Magazine, our sustainable tote bag with our newly designed logo printed on, be mentioned as a supporter, and an eco-friendly post card designed by Stine Linnemann delivered directly to your home (add. custome fees might apply).
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly bag
  • Mention as a supporter
7 out of 20 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
€47
EUR
€57 (17% Off)
Carry us, Mag + Bag - Pick up
Besides receiving the limited edition of the 10th issue of Less Magazine and additional mention inside, you will receive our sustainable tote bag produced in collaboration with Barbara I Gongini. We would be excited to see you at our release event in February and personally hand it over to you along with an eco-friendly postcard by Stine Linnemann.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly tote bag
  • Mention as a supporter
5 out of 50 claimed
Estimated February 2017
Estimated February 2017
Get this perk
€47
EUR
+ Shipping
€57 (17% Off)
Carry us, Mag + Bag - Shipped
In this perk you will receive the limited edition of the 10th issue of Less Magazine and an additional mention inside. You will also receive our sustainable tote bag produced in collaboration with Barbara I Gongini and an eco-friendly postcard designed by Stine Linnemann. All delivered directly to your home. Additional fees may occur.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly bag
  • Mention as a supporter
2 out of 20 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
€52
EUR
€70 (25% Off)
Wear us, Mag + Tee - Pick up
Besides receiving the limited edition of the 10th issue of Less Magazine, you will also receive our sustainable t-shirt, produced in collaboration with Sur le Chemin. We would love to see you and hand it over in person at our release event in February. This perk also includes a mention and one eco-friendly postcard designed by Stine Linnemann.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly t-shirt
  • Mention as a supporter
3 out of 30 claimed
Estimated February 2018
Estimated February 2018
Get this perk
€52
EUR
+ Shipping
€75 (30% Off)
Wear us, Mag + Tee - Shipped
Besides receiving the limited edition of the 10th issue of Less Magazine, you will also receive our sustainable t-shirt, produced in collaboration with Sur le Chemin. This perk also includes a mention and a postcard designed by Stine Linnemann. It will all be sent to your home (add. custom fees might apply).
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue
  • Eco-friendly t-shirt
  • Mention as a supporter
3 out of 20 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
€100
EUR
€140 (28% Off)
Share us x5 - Pick up
Get 5 copies of the limited edition sustainable print issue of Less magazine and share it with your loved ones. Carry your copies and your post card designed by Stine Linnemann home in the eco-friendly Less tote bag after celebrating with us the launch of the print issue in February in Copenhagen and be mentioned as a supporter inside issue 10.
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue (5)
  • Eco-friendly tote bag
  • Mention as a supporter
2 out of 20 claimed
Estimated February 2018
Estimated February 2018
Get this perk
€100
EUR
+ Shipping
€160 (37% Off)
Share us x5 - Shipped
Get 5 copies of the limited edition sustainable print issue of Less magazine and share it with your loved ones. Carry your copies to your friends in the eco-friendly Less tote bag along with the post card designed by Stine Linnemann. Also included: mention inside the issue. Have it all shipped to your home (add. custom fees might apply).
Items included:
  • Eco-friendly post card
  • Less Magazine printed issue (5)
  • Eco-friendly tote bag
  • Mention as a supporter
1 out of 10 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
€200
EUR
€245 (18% Off)
Share us x10 - Pick up
Get 10 copies of the limited edition sustainable print issue of Less magazine and share it with your loved ones. Carry your copies and the post card designed by Stine Linnemann home in the eco-friendly Less tote bag after celebrating with us the launch of the print issue in February in Copenhagen. Also includes: Mention as a supporter.
Items included:
  • Eco-friendly post card
  • Eco-friendly tote bag
  • Mention as a supporter
  • 10xLess Magazine printed issue
1 out of 10 claimed
Estimated February 2018
Estimated February 2018
Get this perk
€200
EUR
+ Shipping
€280 (28% Off)
Share us x10 - Shipped
Get 10 copies of the limited edition sustainable print issue of Less magazine and share it with your loved ones. Carry your copies to your friends' homes in the eco-friendly Less tote bag along with the post card designed by Stine Linnemann. Also includes: Mention as a supporter. Have it all shipped to your home (add. custom fees might apply).
Items included:
  • Eco-friendly post card
  • Eco-friendly tote bag
  • Mention as a supporter
  • 10xLess Magazine printed issue
0 out of 5 claimed
Ships Worldwide
Estimated March 2018
Estimated March 2018
Get this perk
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