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If you still want to give to give here, you can, and get one of our awesome perks. Otherwise, click here to donate directly to the charitable fund via PayPal.
You can also buy our Fund logo on a variety of products over at CafePress, with all profits we receive going to our charity programs.
Follow our progress on Twitter, @bronythankyou.
The Basic Idea
We plan to produce a 30-second thank-you commercial to run on the Hub. Because of Federal Trade Commission regulations, we can't actually run it while the show is airing, but we can either run it adjacent to the show or during a high viewership period such as during the Friday Night Family Movie (the top-rated time slot for The Hub) Depending on how much we can raise, we may be able to air it more than once (for around $12,000, we can get 10 runs during prime time, for example.) Any left-over funds will be donated to a charity.
Bronies aren't the primary demographic for My Little Pony: Friendship is Magic, but that doesn't mean we don't love the show and want to let the folks at Hasbro and The Hub know it. Even if it only runs a single time, the ad will be a big shout-out to the folks who create the magic, and an indication to Hasbro that we're out here, have money, and want the show to continue to be produced.
The secondary goal will be to put a positive image of the Brony community into the culture. The intent is to choose representative bronies for the ad who run in the face of the brony stereotype. So, for example, we'd love to have an active-duty brony stationed overseas read one of the thank-yous, or a doctor, or a businesswoman behind a desk. The underlying message is that bronies are everywhere, everycolor and sex, in every walk of life. Not just this guy.
Here's the current draft form of the script:
FADE FROM BLACK TO:
BRONY SPOKESPERSON 1 IN 3/4 SHOT.
BRONY SPOKESPERSON #1
Hi, We’re fans of My Little Pony:
Friendship is Magic, and we’d like
to say thanks.
BRONY SPOKESPERSON 2 IN 3/4 SHOT.
BRONY SPOKESPERSON #2
Thank you to Hasbro and the Hub for
creating such a fantastic show.
BRONY SPOKESPERSON 3 IN 3/4 SHOT.
BRONY SPOKESPERSON #3
Thanks to DHX Media and all the
animators for making it so
beautiful to watch.
BRONY SPOKESPERSON 4 IN 3/4 SHOT.
BRONY SPOKESPERSON #4
To the voice actors and singers for
bringing the characters to life.
BRONY SPOKESPERSON 5 IN 3/4 SHOT.
BRONY SPOKESPERSON #5
To the composers for creating such
BRONY SPOKESPERSON 6 IN 3/4 SHOT.
BRONY SPOKESPERSON #6
And to the creators and writers for
bringing a little more honesty,
loyalty, laughter, generosity,
kindness and magic into the world,
for kids and bronies alike.
TITLE CARD READING "HELP US IN SHOWING APPRECIATION FOR THE
SHOW BY DONATING MY LITTLE PONY AND OTHER TOYS TO TOYS FOR
TOTS THIS HOLIDAY SEASON."
FADE TO BLACK
With the exception of a single line which will be reserved for the brony who purchases the $500 donation spot, all the other lines will be drawn from video submitted by bronies around the country (and the world), chosen based on the basis of the uniqueness and positive image that the bronies portray, as well as the audio and video quality of the recordings themselves.