The Brony Thank You Project

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Let's run an ad on the Hub thanking all those involved in My Little Pony: Friendship is Magic for making such a great show!
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James Turner
Community
Derry, New Hampshire
United States
1 Team Member

The Brony Thank You Fund Logo

We're Funded!  All Further Donations Go to Charity!

If you still want to give to give here, you can, and get one of our awesome perks.  Otherwise, click here to donate directly to the charitable fund via PayPal.

You can also buy our Fund logo on a variety of products over at CafePress, with all profits we receive going to our charity programs.

 

Follow our progress on Twitter, @bronythankyou.

The Basic Idea

We plan to produce a 30-second thank-you commercial to run on the Hub.  Because of Federal Trade Commission regulations, we can't actually run it while the show is airing, but we can either run it adjacent to the show or during a high viewership period such as during the Friday Night Family Movie (the top-rated time slot for The Hub)  Depending on how much we can raise, we may be able to air it more than once (for around $12,000, we can get 10 runs during prime time, for example.)  Any left-over funds will be donated to a charity.

The Motivation

Bronies aren't the primary demographic for My Little Pony: Friendship is Magic, but that doesn't mean we don't love the show and want to let the folks at Hasbro and The Hub know it. Even if it only runs a single time, the ad will be a big shout-out to the folks who create the magic, and an indication to Hasbro that we're out here, have money, and want the show to continue to be produced. 

The secondary goal will be to put a positive image of the Brony community into the culture.  The intent is to choose representative bronies for the ad who run in the face of the brony stereotype.  So, for example, we'd love to have an active-duty brony stationed overseas read one of the thank-yous, or a doctor, or a businesswoman behind a desk.  The underlying message is that bronies are everywhere, everycolor and sex, in every walk of life.  Not just this guy.

The Details

Here's the current draft form of the script:


FADE FROM BLACK TO:

INT.TBD

BRONY SPOKESPERSON 1 IN 3/4 SHOT.

BRONY SPOKESPERSON #1
Hi, We’re fans of My Little Pony:
Friendship is Magic, and we’d like
to say thanks.

CUT TO:

INT.TBD

BRONY SPOKESPERSON 2 IN 3/4 SHOT.

BRONY SPOKESPERSON #2
Thank you to Hasbro and the Hub for
creating such a fantastic show.

CUT TO:

INT.TBD

BRONY SPOKESPERSON 3 IN 3/4 SHOT.

BRONY SPOKESPERSON #3
Thanks to DHX Media and all the
animators for making it so
beautiful to watch.

CUT TO:

INT.TBD

BRONY SPOKESPERSON 4 IN 3/4 SHOT.

BRONY SPOKESPERSON #4
To the voice actors and singers for
bringing the characters to life.

CUT TO:

INT.TBD 

BRONY SPOKESPERSON 5 IN 3/4 SHOT.

BRONY SPOKESPERSON #5
To the composers for creating such
wonderful music.

CUT TO:

INT.TBD

BRONY SPOKESPERSON 6 IN 3/4 SHOT.

BRONY SPOKESPERSON #6
And to the creators and writers for
bringing a little more honesty,
loyalty, laughter, generosity,
kindness and magic into the world,
for kids and bronies alike.

FADE TO:

TITLE CARD READING "HELP US IN SHOWING APPRECIATION FOR THE
SHOW BY DONATING MY LITTLE PONY AND OTHER TOYS TO TOYS FOR
TOTS THIS HOLIDAY SEASON."

FADE TO BLACK

With the exception of a single line which will be reserved for the brony who purchases the $500 donation spot, all the other lines will be drawn from video submitted by bronies around the country (and the world), chosen based on the basis of the uniqueness and positive image that the bronies portray, as well as the audio and video quality of the recordings themselves.

Find This Campaign On
$16,576USD
raised by 400 people in 1 month
829% funded
0 time left
$2,000 USD goal
Fixed Funding This campaign has ended and will receive all funds raised.
Contribute Now
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Select a Perk
  • $10USD
    Your Name on the Web Site

    Your name will appear on a scrolling list of supporters on the join-the-herd.org website.

    129 claimed

    Estimated delivery: November 2012
  • $30USD
    Art Print

    All the previous benefits, plus receive a limited edition Thank You Project art print (11x17, art to be decided at a later date). US shipping only.

    118 claimed

    Estimated delivery: November 2012
  • $40USD
    Art Print (Foreign)

    The same as the $30 benefit (art print), but with international shipping. Choose this if you want an art print, and live outside of the US or Canada.

    39 claimed

    Estimated delivery: November 2012
  • $75USD
    Be in the YouTube Credits

    All the previous benefits, plus your name will appear at the end of the long-form YouTube advertisement in a scroll.

    55 claimed

    Estimated delivery: November 2012
  • $150USD
    Thanks in Your Own Words

    All the previous benefits, plus you can contribute a thank-you message (no more than 10 seconds in length, and subject to review) that will appear during the long-form YouTube version of the advertisement.

    19 claimed

    Estimated delivery: November 2012
  • SOLD OUT

    $500USD
    Be a Star

    Be immortalized as a brony forever! You will get to read one of the thank-you messages during the on-air commercial.

    1 out of 1 claimed

    Estimated delivery: November 2012
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