The AURA Breathalyzer by Ho International Design Inc

Sleek, innovative product design delivers a unique fashionable alternative and transcends stigma.
Sxjcitmzun9gfm0lgzzw
Ho International Design Inc.
Design
Los Angeles, California
United States
1 Team Member

************************************************************************** 

WE MADE IT! THANKS TO YOUR OVERWHELMING SUPPORT, THE AURA™ BREATHALYZER IS NOW IN PRODUCTION!

Although our Indiegogo campaign has come to an end, please note that we are now taking pre-orders directly on our website! Please visit us at www.aurabreathalyzer.com for further details.

$75,000+:  All of our backers who ordered an AURA unit will receive 2 official AURA filters for FREE!  [Congratulations! This STRETCH GOAL has been reached]

**************************************************************************


OUR STORY

Meet the AURA team. Learn how you can help.


The AURA™ Breathalyzer by Ho International Design, Inc.

Sleek, innovative product design delivers a unique fashionable alternative and transcends stigma.

The AURA™ Breathalyzer is a hand-held breath alcohol screening device that utilizes electrochemical fuel cell sensor technology to analyze the oxidation of ethanol within human breath samples. This device is intended to provide an estimate of a test subject’s blood alcohol concentration (BAC), based on the analysis of that subject’s breath sample. 

Unprecedented style, Inspired by Chic Fashion.

Being constantly exposed to the L.A./Hollywood nightlife scene, we at Ho International Design Inc. (HIDI) are well aware that image and public perception have historically deterred the public and widespread use of personal breathalyzers.

TO OVERCOME THIS OBSTACLE, we leveraged our background in fashion and product design to create a chic, groundbreaking breathalyzer specifically designed to reshape the world’s perception of responsible celebration. 

Precision.

In developing the AURA™, we understood that matching its breathtaking aesthetics with precise technology was an absolute must. We firmly believe that the critical decision to operate a vehicle after alcohol consumption should only be aided by the best available technology for the everyday consumer.

As such, every AURA™ unit integrates FUEL CELL sensor technology. Compared to less expensive semiconductor oxide sensors, fuel cell sensors are far and beyond the more outstanding technology, and are used in most POLICE hand-held alcohol screening devices and most COURT-ISSUED vehicle ignition-interlock systems.

FUEL CELL SENSOR TECHNOLOGY

Learn why YOU should invest in it.

All too often, we make the critical mistake of self-determining our ability to safely operate a vehicle after recent alcohol consumption. While the current blood alcohol concentration (BAC) limit of 0.08% is common knowledge (within the USA), most of us fail to realize that one’s BAC cannot be accurately estimated without the aid of a professional breathalyzer. The fact is there are just TOO MANY VARIABLES affecting a person’s BAC (i.e. age, weight, gender, ethnicity, liver function, amount of food digested, other drugs/medication) for any of us to know with certainty where we stand at any moment in time, if we were to only rely on generic BAC Charts from the DMV. Fortunately, the use of fuel cell breathalyzers helps reduce guesswork and provides otherwise unattainable information.

While semiconductor oxide sensors have demonstrated the ability to detect the presence of ethyl alcohol (“ethanol”) in a person’s body, fuel cell sensors have proven to provide much more accurate estimates of ethanol within a person’s breath. As such, we believe that settling for second-tier semiconductor sensor technology is a poor investment. The difference in accuracy and consistency between the two types of sensors is drastic and could make all the difference in your future. 

COMPARE THE AURA™ TO THE COMPETITION

[CLICK HERE to search Amazon.com for fuel cell breathalyzers]


QUICK. PRECISE. EASY TO USE.

Peace of mind … in seconds.

  1. Press and hold the “on” button for 3 seconds. Your last reading will appear.
  2. Press the “on” button again, and wait for the sensor’s countdown: “05...04...03...02...01...”
  3. Blow forcefully into the device for 5 seconds when AURA™ flashes “BLOW”.
  4. Your current BAC level will be revealed in just seconds.


Miscellaneous

Product Highlights

  • Electrochemical FUEL CELL sensor technology – the same technology found in hand-held alcohol screening devices used by LAW ENFORCEMENT and in COURT-ISSUED ignition interlock systems for cars – ensures precise BAC measurements
  • Unique halo-inspired design embodies the protective aura and peace of mind only professional breathalyzers can offer
  • Ergonomic shape facilitates one-handed use and convenient storage within coin pockets and clutches
  • Sleek, scratch-resistant polycarbonate screen with eye-catching OLED display, including 6 color theme options
  • Precision-brushed stainless steel back plate provides exceptional durability, along with a luxurious look and feel

Product Specifications/Dimensions

  • Color: Glossy Black (front screen) and Stainless Steel Silver (back-plate)
  • Price: $230 USD (Projected MSRP)
  • Size & Weight:
  •   Diameter:  52.0 mm (2.04 inches)
  •   Depth/Height: 15.2 mm (0.60 inches)
  •   Weight: 54 grams (or 1.9 ounces)
  • Materials:  Stainless Steel (back-plate); Scratch-resistant Plastic (front screen)
  • Display:  White OLED, 96x94 pixels (includes 6 color theme options)
  • Sensor Technology:  Electrochemical fuel cell sensor technology; NOTE: This critical component is developed and manufactured within the USA.
  • Sensor Range:  0-0.300% BAC or 0-3g/L BAC or 0-1.5mg/L BrAC
  • Sensor Accuracy: +/- 0.01% BAC @ 0.08% BAC (pending further tests)
  • Battery:  Lithium, DC3.7V 90mA/H
  • Battery life: 100 uses per charge (rechargeable)
  • Power/Charger:  Micro-USB, DC5V 50mA
  • External button:  One universal button (On/Off plus options)
  • Language:  English
  • In the box:  AURA™ Breathalyzer, Official suede pouch, Micro-USB charging cord, 2 Official filters (mouthpieces), Official documentation (User's manual, QuickStart guide, etc.)

One-Year Limited Warranty (subject to change)

Ho International Design, Inc.’s warranty obligations for this product are limited to the following:

Ho International Design, Inc. (“HIDI”) warrants the AURA™ breathalyzer to be free from defects in materials and workmanship under normal and instructed use. This warranty will be applicable for One (1) Year from the date of retail purchase (“warranty period”), and will only apply to the original end-user purchaser of the product and will not be transferable, or enforceable by, any subsequent owner. In the event of a defect, malfunction, or failure of the product to conform with this warranty, the original purchaser may submit a claim (a brief explanation of the problem) and return the defective product with evidence of purchase. If the claim is received within the warranty period and deemed to be valid by HIDI, HIDI will either (1) repair a defective product covered under this warranty, (2) replace it at no cost with an equivalent unit, or (3) refund the purchase price of the product. When a refund is granted, the product for which the refund is provided must be returned to HIDI and becomes the property of HIDI. This Limited Warranty will not cover ordinary wear and tear, and will be void if the product has been subjected to misuse, abuse, neglect, accident, or tampering. It will also be void if the product is modified in any way. It will not cover normal periodic calibrations, which is included within our consideration of "normal and instructed use".

Disclaimers

The AURA™ Breathalyzer is a hand-held breath alcohol screening device that utilizes electrochemical fuel cell sensor technology to analyze the oxidation of ethanol within human breath samples. This device is intended to provide an estimate of a test subject’s blood alcohol concentration (BAC), based on the analysis of that subject’s breath sample.

IMPORTANT – MUST READ

1. While there exists a direct correlation between alcohol in the breath and alcohol in the blood, this correlation is imperfect, and varies based on environmental factors (e.g., air quality, wind, humidity, and temperature) and health conditions of the test subject. As such, the exact BAC level of a test subject CANNOT be determined by breath alcohol screening devices, including the AURA™ Breathalyzer. This device is NOT intended to provide the test subject’s exact BAC level.

2. A BAC reading below 0.08% from this device does not suggest or imply that the test subject cannot, or will not, be charged with driving under the influence (DUI) of alcohol. A person may be charged with DUI even with BAC levels under 0.08%. The creators of this device do not condone or support any level of drinking and driving. The presence of alcohol in the blood impairs judgment, decreases physical or mental performance, and delays reaction times, which can impair your ability to respond to an emergency. As such, driving with any alcohol in your blood is unsafe, and puts you at risk of a DUI.

3. Any act or failure to act based on a reading from this product shall be at the test subject’s or user’s own risk. Ho International Design, Inc. (HIDI) assumes no responsibility for consequences to or of test subjects who use this product and later are shown to have been under the influence of alcohol or to have had their judgment or any mental or bodily function impaired by alcohol. HIDI expressly disclaims any liability for direct, indirect, incidental, special, or consequential damages of any nature under any legal theory. HIDI makes no warranties, express or implied, as to the ability of this product to determine whether, or the extent to which, a test subject’s mental or physical functioning, or judgment, may be impaired by alcohol including whether the test subject is intoxicated under any definition of that word. 

About Us

Ho International Design Inc. (HIDI) was founded in 2012 by Christopher Ho and Christopher Surapol, two young entrepreneurs who share a vision of changing perception through design.

Christopher Ho began his higher education at the University of California, Los Angeles (UCLA). After a year at UCLA, he transferred to the globally-recognized Fashion Institute of Design and Merchandising (FIDM) to pursue his true passion as a designer and visionary. In addition to an Associate's degree from FIDM, his background in fashion includes working closely with world-renowned David Chu (founder of Nautica clothing brand) and at William Rast (Justin Timberlake's clothing brand). It was at the latter where he met and learned from Trish Rae, former designer for William Rast and current denim designer for 7 For All Mankind. Together, Chris and Trish created the groundbreaking AURA design you see today.

Christopher Surapol completed his Bachelor's degree in Economics from the University of California, Los Angeles (UCLA) and earned his Master's degree in Accounting from the University of Southern California (USC). He is a certified public accountant (CPA) and a former employee of Deloitte & Touche LLP, one of the world's largest "Big 4" accounting firms. After several years of developing his expertise in business and accounting at Deloitte, he joined HIDI to help turn the AURA idea into a reality.

Risks and Challenges

We have identified the following risks and challenges, and have included below our plans to overcome them.

CREATING AWARENESS: We truly believe we have an outstanding product. We are confident that someone looking to invest in a personal breathalyzer for themselves or others will choose ours over the competition. However, the real challenge is getting people to understand/admit the benefits of purchasing a personal breathalyzer. Many people unknowingly put their futures at risk because they don’t have access to the otherwise unattainable information gained from the use of breathalyzers. We are hopeful that our innovative product design will increase overall awareness about the importance of protecting themselves and others via personal breathalyzers in general.

EXPERIENCE: Being young entrepreneurs, we understand that people may challenge our overall experience and our decision to enter the breathalyzer market. With a background in fashion and design, what do we really know about the breathalyzer market? Well - we have done our DUE DILIGENCE through 3.5 years of extensive research, and more importantly, we have teamed with a group of industry-leading experts in the field of fuel cell sensor technology (over 25 years of experience). Through this combination, we are confident in our collective ability to address shortcomings related to our experience.

PRODUCTION CAPABILITY: The AURA™ is already very far along in the production process. We have arrangements in place with our manufacturers, suppliers, and our assembly team who are capable and ready for mass production. As soon as we reach our funding goal, we will be able to give them the "green light" to begin our first production run.

QUALITY CONTROL: We recognize the importance of quality control in meeting customer expectations. We have been working very closely with our manufacturing and assembly teams to identify and propose solutions for product shortcomings/challenges. If successfully funded, we will be directly involved with overseeing the manufacturing process to ensure quality control.

USER ERROR/MISUSE: We are aware of certain risks/challenges that we will not be able prevent, such as user error (i.e. user does not blow forcefully or long enough), product misuse (i.e. users fail to wait the suggested 15-20 minutes from last sip before use), or failure to calibrate the AURA™ as needed. To mitigate these risks, we will include clear instructions and disclaimers in various areas to reduce user error, prevent product misuse, and communicate the importance of timely calibration.

Estimated Timeline

  • October 2013: End of funding period. 1st production run begins.
  • November 2013: 1st production run completed, and assembly of 1st production run units begins; 2nd production run begins (if demand exists).
  • December 2013: Assembly of 1st production run completed, and such units are mailed out to backers.
  • February 2014: 2nd production run completed, and assembly of 2nd production run units begins.
  • March 2014: Assembly of 2nd production run completed, and such units are mailed out to backers.

Video Credits

***A very special THANK YOU! to Chip McAllister and his team at PeopleStar Filmworks for producing our team video. Please ask us directly or visit http://www.peoplestar.com to learn more about what PeopleStar can do for you!***


Frequently Asked Questions

Q: What is the CALIBRATION PROCESS like, and how much does it cost?

A: We suggest that the AURA™ be calibrated after 500 uses, or once per year, whichever comes first. Like all breathalyzers, accuracy can only be maintained through timely professional calibration. We will offer this service for approximately $25, while including complimentary replacement of the polycarbonate screen and polishing of the stainless steel back plate, so that your unit comes back looking as sleek and stylish as it was intended. 

Q: Where will I need to ship my AURA unit for recalibration?

A: Before the unit is delivered, we will provide the proper addresses for our recalibration/service centers. We plan to finalize the logistics prior to our delivery dates (December). 

Q: Will any OFFICIAL FILTERS be included with each purchase? What will they look like?

A: Yes, we will include 2 complimentary filters (mouthpieces) for each AURA™ unit you order. Additional filters (mouthpieces) will be available for purchase as accessories.

Q: Are filters necessary or is it a matter of personal preference? Are filters disposable or can they be cleaned and reused?

A: The decision to use a filter (mouthpiece) generally depends on whether or not you will be sharing the AURA™ with friends/family. Even then, it is a matter of personal preference. Some people are more hygiene-conscious than others, and as such, we have provided a solution. Our filters can easily be cleaned and reused.

Q: What does the OFFICIAL POUCH look like?

A: Please see the "Gallery" tab, where we have added 2 photos of our samples per your request. Note that the final product will look much nicer as the material used will be Suede, as opposed to Velvet (shown for sample purposes only).

Q: I am an INTERNATIONAL FUNDER, but I forgot to add the extra $30 in shipping costs to my contribution amount. What should I do next?

A: Please make an additional (and separate) contribution of $30 per unit, if you forgot to include it in your original contribution amount. As long as the name on the credit card/PayPal account is the same for both contributions, we will be able to track total payments from each backer. If total payment is satisfied, we will ship your order with no delays. If total payment is not complete (missing $30), your order may be delayed until the shipping costs are advanced to us.

Q: BATTERY LIFE: How long will the unit last between charges, assuming you don't use it? How many uses before I have to recharge it?

A: Assuming you don't use it, the unit should last you one month, to be conservative. We have units that have lasted us up to 2-3 months. If you do use it, the unit should last approximately 100 uses before you need to charge it again.

Q: How does the AURA™ Breathalyzer measure up to the Breathometer (TM), which was just featured on the popular TV show "Shark Tank"? What are the notable differences?

A: Noteworthy strengths of the AURA™ Breathalyzer:

1. Unrivaled Design: The AURA™ is incredibly sleek, fashionable, professional, and it is an entirely standalone product; it does not require a smartphone for power or function. It is discreet not only because of its small size, but also largely due to its unique ability to assimilate with other electronic devices and fashion accessories. 

Breathalyzers have never been designed by (or for) those with an eye for luxury and fashion. We believe those who understand and appreciate the value of creative, fashionable design are willing to place a premium on innovation, attention to detail, brand image/lifestyle, and exceptional customer service.

2. Superior Technology: The AURA™ integrates law-enforcement grade, electrochemical fuel cell sensor technology. At a pre-order price of $49, it didn't come as a surprise that the Breathometer (TM) uses second tier, low-cost semiconductor technology. The difference in accuracy and consistency is significant. We believe that compromise should never be an option when it comes to life-changing decisions.

3. Less Frequent Calibration & Exceptional Service: The suggested number of uses before calibration is 500 for the AURA™, compared to 250 uses for the Breathometer (TM). Calibration services (excluding shipping costs) are typically significant ($15-25, nearly 50% of the cost of a Breathometer), so you definitely want to minimize the frequency of calibration. 

For AURA™ owners, when you send in your device for calibration, we will also polish the stainless steel backplate and replace your screen to ensure that your unit comes back looking as sleek and stylish as it was intended to be, at NO additional cost to you.

4. Superior Power Source: The AURA™ is rechargeable (via Micro USB) after approximately 100 uses, while the Breathometer (TM) requires AAA batteries, which must be repurchased every 75 uses. 

5. Wider Detection Range: The AURA™ detection range extends from 0.000% to 0.300%, compared to 0.00% to 0.20% for the Breathometer (TM).

NOTE: Information regarding Breathometer (TM) was taken directly from their website at http://breathometer.com/tech-specs)

Q: Why would you need this after trying it 1-2 times? Can't one remember that you're only allowed 1-3 drinks?

A: 1. In a perfect world, everyone would stick to this simple rule: "If you've had anything to drink at all, simply don't drink and drive." In the real world, however, people will continue to drink and they will continue to drive. The fact is there are just TOO MANY VARIABLES affecting a person’s BAC (i.e. age, weight, gender, ethnicity, liver function, amount of food digested, other drugs/medication) for any of us to know with certainty whether we are under/over the limit. Fortunately, the use of fuel cell breathalyzers virtually eliminates guesswork and allows you to make an informed decision before getting behind the wheel.

2. Professional breathalyzers do more than just determine whether you are under/over the 0.08% BAC limit, they provide a precise reading. Users can use that information to learn about how alcohol affects their body, how the aforementioned variables can affect their BAC, how their BAC compares to other people under similar conditions, and more. 

3. Almost everyone knows that driving with a BAC of 0.08% or higher will result in an automatic DUI or DWI. However, most people are surprised to find that, in many states/provinces/countries, you can be arrested for DUI or DWI while under the hard limit of 0.08%, if you are found to be significantly "impaired" [you cannot operate a vehicle as safely as if you were sober]. 

4. There is a reason why the breathalyzer market is valued in the hundreds of millions (USD). For more information, check out: http://wintergreenresearch.com/reports/breath_analyzer.htm

5. We understand our product, along with any breathalyzer, is not a perfect preventative measure to counteract drunk driving. We know that not everyone will agree with our approach and many will think it is "ineffective" in terms of % of lives saved per use/sale. However, our founders would like to point out and reiterate the fact that even one life saved is a tremendous and worthwhile success. To us, that is immeasurable. 

Much more than professional breathalyzer, AURA™ provides a fashionable alternative to existing models with the unique ability to remove negative stigma. By changing perception through design, AURA's mission is to promote preventative measures against drunk driving and life-changing DUI offenses.


*** Please do not hesitate to reach out to INFO@AURABREATHALYZER.COM for any questions you might have. This is the FASTEST and BEST way to reach us! We have found that some comments are not processed correctly and have led to delayed responses. We will work hard to continuously add to this FAQ section as needed. Thank you so much for your continued interest in AURA. ***


Find This Campaign On
$94,152USD
raised by 504 people in 1 month
314% funded
0 time left
$30,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on October 13, 2013
Select a Perk
  • $10USD
    START THE MOVEMENT.

    Act on your belief that personal breathalyzers belong in today's lifestyle. Join the AURA team and receive behind-the-scenes information and stay current with updates as we progress through this groundbreaking project.

    8 claimed
    Estimated delivery: September 2013
  • $10USD
    Hygienists: 5-pack of filters

    Per your requests, official AURA filters are now available for purchase as accessories. In addition to your AURA, receive 5 official AURA filters (mouthpieces).

    9 claimed
    Estimated delivery: December 2013
  • SOLD OUT

    $125USD
    THE TRENDSETTERS.

    A very special "thank you" for providing the momentum needed to bring this project to life. Receive one AURA breathalyzer, one official pouch, and one micro-USB charging cord by Christmas! Savings of $75 off estimated $200 MSRP. Free shipping within the USA. INTERNATIONAL ORDERS: Please add $30 to your contribution amount.

    200 out of 200 claimed
    Estimated delivery: December 2013
  • $150USD
    THE CLOSERS.

    We're almost there! Help us reach and EXCEED our funding goal. Receive one AURA breathalyzer, one official pouch, and one micro-USB charging cord by Christmas! Savings of $50 off estimated $200 MSRP. Free shipping within the USA. INTERNATIONAL ORDERS: Please add $30 to your contribution amount.

    225 out of 500 claimed
    Estimated delivery: December 2013
  • $300USD
    FOR YOU & A LOVED ONE

    Lock down this special Indiegogo value for you and a loved one. The AURA is the perfect Christmas gift! Receive two AURA breathalyzers, two official pourches, and two micro-USB charging cords by Christmas. Savings of $100 off estimated $400 MSRP. Free shipping within the USA. INTERNATIONAL ORDERS: Please add $30 (per unit) to your contribution amount.

    36 out of 150 claimed
    Estimated delivery: December 2013
  • $600USD
    FAMILY PACK - 4 units

    **NEW** Per your requests, lock down this special Indiegogo value for your family and/or friends! Receive 4 AURA breathalyzers, 4 official pouches, and 4 micro-USB charging cords. Savings of $200 off estimated $800 MSRP. Free shipping within the USA. INTERNATIONAL ORDERS: Please add $30 (per unit) to your contribution amount, or contact us for further details.

    2 claimed
    Estimated delivery: March 2014
  • $1,400USD
    Small Biz Package - 10 units

    **NEW** Give your business the perfect P.R. boost! Receive 10 engraved AURA units (your company logo will be engraved on the stainless steel backplate). Individually, 10 units would retail at $2,000. Free shipping within the USA. INTERNATIONAL ORDERS: Please reach out to us for further details before making your contribution. We will work out fair shipping terms with you directly.

    3 claimed
    Estimated delivery: December 2013
  • $2,500USD
    AURA V.I.P.

    Spend an unforgettable day in Los Angeles, CA with the creators of the AURA. In addition to 2 AURA units, 2 official pouches, and 2 micro-USB charging cords, you will also receive an exclusive first-hand look into our future plans, and have the unique opportunity to collaborate with us. Discuss future joint venture ideas from distribution, marketing, advertising, sales and more. All expenses paid. Reward limited to USA residents only.

    1 out of 10 claimed
    Estimated delivery: November 2013
  • $2,700USD
    Medium Biz Package - 20 units.

    **NEW** Receive 20 AURA units. Individually, 20 units would retail at $4,000. Free shipping within the USA. INTERNATIONAL ORDERS: Please reach out to us for further details before making your contribution. We will work out fair shipping terms with you directly.

    0 claimed
    Estimated delivery: December 2013
  • $6,500USD
    Company Package - 50 units.

    Give your company the perfect P.R. boost! Let us customize the AURA display with your company's logo (and more). Individually, 50 units would retail at $10,000. Free shipping within the USA. INTERNATIONAL ORDERS: Please reach out to us for further details before making your contribution. We will work out fair shipping terms with you directly.

    0 claimed
    Estimated delivery: March 2014
  • $12,000USD
    Company Package - 100 units.

    Give your company the perfect P.R. boost! Let us customize the AURA display with your company's logo (and more). Individually, 100 units would retail at $20,000. Free shipping within the USA. INTERNATIONAL ORDERS: Please reach out to us for further details before making your contribution. We will work out fair shipping terms with you directly.

    1 claimed
    Estimated delivery: March 2014
Do you think this campaign contains prohibited content? Let us know.