The Ana Apple Boutique & Creative Studio

Ana Apple, a California children's apparel company, will be opening a retail store & children's art studio this Fall. Help us open our doors to local families!
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Ana Manzano
Small Business
Sacramento, California
United States
1 Team Member

Ana Apple was established in January 2009 and proudly creates quirky apparel for infants and youth that celebrates childhood whimsy and inspires generosity.

Our products include infant bodysuits & bibs and youth tees & hoodies. We are committed to constructing our products locally using kind materials sourced in the US, such as felt made from post-consumer recycled plastic bottles.

At Ana Apple, we believe that even the smallest actions add up to make a significant impact. We regularly contribute to organizations that share our core values of creativity, integrity and community.

Our Next Steps

Ana Apple was recently named the Grand Prize winner of the Calling All Dreamers competition hosted by the Downtown Sacramento Partnership. We will relocate our headquarters to Old Sacramento in the Fall and expand our footprint to include a boutique and children's workshop studio. It's an incredible opportunity to take our brand to the next big level by showcasing our growing product line and increasing our community involvement.

The award package includes a $10,000 funding match, which will be invested primarily in space build-outs, substantially increasing inventory and hiring additional employees locally. To move forward with all the elements of our vision, we will need to raise more capital!

The New Apple Core: 2nd and L Streets, Historic Sacramento. 1,100 square feet of awesome!

o  Old Sacramento is a family-friendly destination for tourists and residents alike. Increased draw with seasonal events, such as music & cultural festivals and holiday-themed celebrations.

o  Availability of street parking and two large garages is crucial for our clientele. Proximity to the new planned downtown arena and K Street district is a plus.

o  Opportunity for collaboration with other businesses in the district, such as hosting kids' movie & craft nights in conjunction with the schedules at the arena and Raley Field or in collaboration with local restaurants for a “Parents’ Date Night” cross-promotion.

Retail Space (350 sq ft):

o  Modern farmer’s market aesthetic, featuring eco-friendly display and design elements, such as repurposed wood pallets and organic cotton fabric panels.

o  Full collection of Ana Apple garments will be on display.

o  A Design-Your-Own station will give guests the opportunity to customize colors on select products.

o  Complementary gift products (i.e. cards, illustrations & accessories) will be consigned from fellow California artists.

o  Gift-wrapping and shipping stations will provide shoppers with premium service. Customer service features such as complimentary coffee/tea and a reading & relaxation corner will enhance the guest experience while encouraging longer average visits.

o  A gift registry will be available in-store and online for baby showers and birthday parties.


Workshop Space (300 sq ft):

o  The studio (tentatively named “The Green Room”) will be separated from the retail store while still allowing retail visitors to view workshops in progress.

o  Local artists will host classes for children ages 5-18 in various subjects such as sewing, jewelry, upcycling and holiday gift-making in exchange for a profit-share. The majority of classes will be geared towards parent-child partnerships in order to encourage connection through hands-on creative projects.

o  Classes will range from $10-25. Free feature class monthly and free weekly children's reading circle.

o  Handmade Happy Hour, featuring exclusive classes for adults and store-wide specials, will be reserved for Thursday evenings and select Saturday evenings.

Production Studio (450 sq ft):

o  Full Ana Apple product line will be produced on-site.

o  Benefits of in-house production include customer engagement with artistic process, immediate team communication, efficient use of capital for business overhead, less travel time/expense and quicker turnaround for custom orders.

o  Separated from the Retail and Workshop areas by divisional walls to minimize audio and visual distractions.

Community Engagement:

Ana Apple is strongly committed to being an active contributor to our local and global community. Partnerships will be made with local youth-based non-profit organizations, offering a number of their clients complimentary workshop tuition and special programming.

Hours of Operation:

Open 10a-8p Tuesday through Saturday and 12-6p Sunday

What We Need & What You Get

Here's how the funds will be used:

  • Hiring 2-4 local residents for part-time positions: Production Assistant, Retail Associate(s) and Administrative Assistant needed to man the adorable battle stations.
  • Increasing our inventory: Between stocking the boutique and growing our partnerships with other retailers, we have projected an increase in production volume of at least 200%. Our sewing machines are revving their engines, just waiting for the green light!
  • Executing space build-out: We will be responsible for covering the costs beyond what is provided in the CAD prize package to get our space ready to rock-n-roll.
  • Covering general start-up costs: Displays and signage and bags, oh my! All the little expenses sure do add up quickly-- Help us get a head-start on crossing these goodies off our list.
  • Upgrading our insurance policy: Because covering our buns is serious business.
And here are the perks we are sharing in exchange for your awesome support! See the full design and color options at our online store.

  • Infant Bibs: BPA-free cotton and terry cloth blend. Recommended for ages 3-12 months, but we have seen little ones rocking our bibs until age 2!
  • Infant Bodysuits: Multiple designs for munchkins available in 3-6 months, 6-12 months and 12-18 months sizes.
  • Youth Tees and Hoodies: Let the Ana Apple love grow as your child does, too! Available in sizes 2T, 4T and 6T.
  • Adult Tees and Hoodies: Big kids can have fun too in unisex sizes Small, Medium, Large and X-Large.
  • Seed to Sprout Packages: Available in 3, 6 and 12 Month packages, they are a great way to build an Ana Apple collection for yourself or as a special gift. A perfect blend of sentiment and convenience!
  • Children's Workshop Passes: Let little one learn from some of our region's most talented artists and designers! Available a la carte or in sets of 3 and 10 passes.

Other Ways You Can Help
If you aren't able to contribute, here's how you can show support:
  • Make some noise about our campaign. If you tell 5 people and they each tell 5 people, word will travel quickly!
  • Use the Indiegogo share tools for an easy way to spread the word!

It’s an exciting time for the Ana Apple team and our growing family of supporters. We are thrilled to continue to share our positive social messaging through our line of locally-made children’s apparel and are so inspired to venture into a resource for creative education. Thank you for joining us for the journey!

____________________________

Connect with us:

www.anaapple.com

www.facebook.com/anaapple

Find This Campaign On
$4,025USD
raised in 1 month
40% funded
No time left
$10,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on July 16, 2014
Select a Perk
  • $10USD
    Social Media Shout-Out!

    We'll shout your name from the rooftops of our blog, Facebook and Twitter pages!

    5 claimed
  • $10USD
    International Shipping

    Please add this perk if we will be shipping your goodies outside the US! Covers international first-class shipping. Estimated 2-3 weeks delivery. Excited to share the love worldwide!

    0 claimed
  • $20USD
    Standard Infant Bib

    Choose one of our Business Time, Nerd Alert or Cali Love infant bibs. Recommended for infants ages 3-12 months. Includes first-class shipping. (Please add the $10 perk for international shipping.)

    3 claimed
  • $20USD
    One Child's Workshop Pass

    Enjoy a class taught by one of our region's talented local artists! Subjects may include sewing, jewelry, crochet, painting and more! Materials provided. Typical class is 1-2 hours, depending on age bracket. For children ages 5-18, please. Not valid for special programming.

    0 claimed
  • $20USD
    Movie and Craft Night!

    Need a night out for yourself? Have the Littles join us for an early evening event held twice a month! We'll show a kid-friendly movie in our creative studio, serve healthy snacks (or BYO dinner) and complete a craft project corresponding with the theme of the film-- Such as watching The Lorax and creating an upcycled egg carton seed planter. Estimated schedule: Every other Friday/Saturday from 6-8pm, with special scheduling in conjunction with local events!

    0 claimed
  • $25USD
    Premium Infant Bib

    Choose from our Nom Nom or Turntable infant bibs. Recommended for infants ages 3-12 months. Includes first-class shipping. (Please add the $10 perk for international shipping.)

    0 claimed
  • $35USD
    Classic Bodysuit or Tee

    Choose an infant bodysuit, youth tee or adult tee from our Classic collection. Please indicate design, color and size information upon checkout. Includes domestic first-class shipping. (Please add the $10 perk for international shipping.)

    7 claimed
  • $45USD
    Organic Bodysuit or Tee

    Choose an infant bodysuit, youth tee or adult tee from our Organic collection. Please indicate design, color and size information upon checkout. Includes domestic first-class shipping. (Please add the $10 perk for international shipping.)

    1 claimed
  • $50USD
    3-Class Children's Pass

    Enjoy 3 classes taught by some of our region's talented local artists! Subjects may include sewing, jewelry, crochet, painting and more! Materials provided. Typical class is 1-2 hours, depending on age bracket. For children ages 5-18, please. Not valid for special programming. We will keep a class punch-card on file for your child.

    1 claimed
  • $50USD
    Sponsor a Student!

    We are thrilled for the opportunity to collaborate with non-profit organizations that benefit local youth-- It's the core of our Big Vision! Help us extend special programming to their clients by assisting with material and administrative costs. This perk allows us to gift one child in the community with at least 3 workshop sessions to cultivate creative expression!

    0 claimed
  • $70USD
    Youth or Adult Hoodie

    Choose a black youth or adult hoodie from our Classic collection. Made from 50-50 fleece & cotton blend. Designs available: Cali Love, Turntable, Lady Bones & Bone Daddy. Please indicate design, color and size information upon checkout. Includes domestic first-class shipping. (Please add the $10 perk for international shipping.)

    3 claimed
  • $85USD
    3 Month Seed to Sprout Package

    Think of it as Ana Apple's Garment of the Month Club! For three months, receive a special handmade product from our most popular designs in the collection, all wrapped up with a handwritten note! If you value the heirloom-quality products from our line and want to build your collection, here's your answer! Includes domestic USPS Priority Shipping.

    1 claimed
  • $100USD
    Store & Studio Sneak Peek!

    Join us for a special advance look before we open our doors to the public! Enjoy refreshments, a make-and-take craft project and a sweet goodie bag as you check out our new Headquarters! (Exact date TBA; estimated for late September)

    0 out of 25 claimed
  • $125USD
    10-Class Children's Pass

    Enjoy 10 classes taught by some of our region's talented local artists! Subjects may include sewing, jewelry, crochet, painting and more! Materials provided. Typical class is 1-2 hours, depending on age bracket. For children ages 5-18, please. Not valid for special programming. We will keep a class punch-card on file for your child.

    3 claimed
  • $165USD
    6 Mos Seed to Sprout Package

    Think of it as Ana Apple's Garment of the Month Club! For six months, receive a special handmade product from our most popular designs in the collection, all wrapped up with a handwritten note! If you value the heirloom-quality products from our line and want to build your collection, here's your answer! Includes domestic USPS Priority Shipping.

    0 claimed
  • $325USD
    12 Mos Seed to Sprout & Hoodie

    Think of it as Ana Apple's Garment of the Month Club! For twelve months, receive a special handmade product from our most popular designs in the collection, all wrapped up with a handwritten note! BONUS: 12-Month package includes an infant or youth hoodie! If you value the heirloom-quality products from our line and want to build your collection, here's your answer! Includes domestic USPS Priority Shipping.

    2 claimed
  • $500USD
    Parents' Date Night!

    Enjoy a romantic three-course dinner for two at the historic Firehouse Restaurant, just a block away from our new space. To spice things up, we'll top off your meal with a bottle of wine or champagne and a red rose! Have a night out along the beautiful waterfront while we entertain your little one(s) with one of our Movie and Craft Nights. Snacks and materials provided. Up to two children ages 4 and up, please.

    0 claimed
  • $2,000USD
    Sponsor the Studio!

    Help us get the children's creative space ready to rock! Your support will allow us to stock the studio with art supplies, purchase furnishings & decorations, and get the word out to local families. Sponsors' names will be proudly displayed at the studio entrance and on our website. Includes four VIP invitations to each of our Sneak Peek and our Grand Opening festivities!

    0 claimed
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