Spuni: a revolutionary first spoon for infants

An ergonomically ingenious spoon designed to help babies eat solid food with less mess. Dishwasher safe, non-toxic, Phthalate (BPA & BPS) and PVC free.
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Marcel Botha
Design
New York, New York
United States
5 Team Members

There comes a point in a baby’s life when he or she starts eating solid food. For parents, this means more cleaning. For a baby, a face full of food that needs to be wiped. This eating is messy. One reason? Most baby spoons are smaller versions of adult spoons, and they are not ergonomically engineered to help a baby transition to solids.

Spuni is not just a small spoon. Spuni’s unique “tulip” profile is designed to trigger the instinctive latching reaction that babies develop during breast and bottle feeding. It allows a baby to suck food off the spoon with less spillover, making each meal a more pleasurable experience for all.

A comparison between bottle feeding and Spuni to show latching

The latching animation can be seen here.

The "Tulip" profile promotes latching, encouraging infant to suck and swallow food off the spoon.

The Spuni range will include 4 color sets, Osage Orange wood and Pure Silver

 

 

The Spuni Story:

On a summer morning in 2011, we started brainstorming ways to change how babies begin eating solid food, which led to an idea that evolved into the current design – a geometrically engineered spoon to improve the feeding experience for infants as they transition from fluids to solids.

After this first brainstorm, we observed that most baby spoons were simply miniaturized versions of adult spoons with little regard for the ergonomic needs of an infant. Close observation of feeding habits and waste helped us develop a product that was truly unique in its geometry. Spuni's patented “tulip” profile triggers the infant to suck food off the spoon, the redesigned shape and depth minimizes regurgitation and waste.

We printed multiple test batches for testing before settling on the final shape design.

Otto tries out a third generation Spuni prototypeThrough early prototype tests, we observed that this new spoon worked exceptionally well during multiple feedings with our Spuni “test babies." 

We used advanced CAD and digital manufacturing methods to work through multiple stages of ergonomic, shape and weight iterations to make the product comfortable for all to use.

A closer view of the pre-manufacturing prototypes shows the unique two-layer Spuni construction.A closer view of the pre-manufacturing prototypes shows the two-layer Spuni construction.

The mass produced spoons will be made through a three-step injection-mold process. The rigid inner structure is made from colored Thermoplastic Elastomer (TPE) with a softer over-molded transparent TPE outer material. These materials are dishwasher safe, non-toxic and Phthalate (BPA & BPS) and PVC free. We believe that Spuni will offer the best spoon for babies when it comes to contemporary material selection, safety and tactile experience.

 

The first manufacturing tests of Spuni wood spoons in Osage Orange wood.
The first manufacturing tests of Spuni wood spoons in Osage Orange wood.

We will offer a limited batch of 100 wood spoons that are digitally fabricated out of Osage Orange wood, recommended for long lasting food grade utensils and finished in a food-safe mineral oil.

We could not resist offering a numbered batch of seven (7) sterling silver Spunis, merging the best in ergonometric science with aesthetic design for a very special gift.

The Silver Spuni


Spuni has partnered with a German manufacturer to make the first batch of commercial spoons for the United States and European markets. Our limited editions in wood and silver will be manufactured in Brooklyn, New York.


With your help the next critical steps for Spuni are:

• Complete tooling design (December 3, 2012)

• Commence tooling fabrication (December 17, 2012)

• Packaging design for manufacturing complete (December 17, 2012)

• Tooling fabrication complete (February 25, 2013)

• Test run and quality control (March 5, 2013)

• Manufacturing complete (March 25, 2013)

• Shipping to fulfillment center (April 1, 2013)

• US/Worldwide fulfillment to customers (April 22, 2013)



Indentified Risks and Challenges

The development and manufacturing of this unique and ingenious baby product poses many identifiable risks during the execution phase. We have listed all areas of potential risk and would like to outline how we have dealt with the preliminary product development and our plan for product execution. We have a coordinated team that can deal with any unanticipated challenges ahead in order to support a successful and timely product delivery.

Cost certainty:
Spuni has been priced end-to-end in order for us to provide the highest quality product on time without cutting corners. No matter which Spuni you choose, we guarantee that you can expect only the best in terms of material quality and craftsmanship that the market has seen to date.

Material selection:
Our material selection was based on input from professionals in the fields of material science, manufacturing and environmental health. We have decided to use only medical grade Thermoplastic Elastomers (TPE) for the manufacturing of the Spuni inner and outer layers. This is the same material used for pacifiers and baby bottle tops. All of our materials are non-toxic and have been vetted to be Phthalate free (both BPA & BPS) as well as PVC free.

The Spuni range will include 4 color sets, Osage Orange wood and Pure Silver

Manufacturing and Logistics partners:
We have pre-existing manufacturing relationships with all of our partners and advisors in Prototyping, Plastics, Packaging, and Supply chain management. We have set up the tooling to be able to handle close to 500,000 spoons per year. The main batch of spoons will be manufactured in Berlin, Germany and shipped to our fulfillment center in the US. It is too early to say whether we will duplicate logistics in Europe, hence the need for additional international shipping.

Delivery deadline:
The biggest challenge will be to deliver these spoons on time, considering that manufacturing will span the holidays. We have allowed ample time in order to accommodate any unanticipated events. Time for tooling, test runs, manufacturing, shipping, customs and fulfillment are all currently accounted for with conservative estimates.

The Spuni product execution team is comprised of:

•    Marcel, a MIT trained Medical Device and Manufacturing Entrepreneur
•    Trevor, a MIT Technology and Finance professional
•    Isabel, a PR and Communications specialist
•    Zago, a New York-based design agency
•    Jan, an experienced Industrial Designer

 

Thank you in advance for your support!

 

The Spuni range will include 4 color sets, Osage Orange wood and Pure Silver

Find This Campaign On
$37,235USD
raised by 474 people in 1 month
106% funded
0 time left
$35,000 USD goal
Fixed Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on January 19, 2013
Select a Perk
  • $1USD
    Show your support

    You just supported Spuni babies everywhere! Please share this with friends and loved ones. Thank you!

    10 claimed

  • SOLD OUT

    $25USD
    Set 1 from the Spuni range

    You will receive a Spuni set of two spoons in the unique Bouncing Blue and Oops! Orange colors. Add $10 for international shipping.

    100 out of 100 claimed

    Estimated delivery: April 2013
  • $25USD
    Set 2 from the Spuni range

    You will receive a Spuni set of two spoons in the unique Bubbly Blue and Lucky Lemon colors. Add $10 for international shipping.

    84 out of 100 claimed

    Estimated delivery: April 2013
  • $25USD
    Set 3 from the Spuni range

    You will receive a Spuni set of two spoons in the unique Neon and Playful Pink colors. Add $10 for international shipping.

    34 out of 100 claimed

    Estimated delivery: April 2013
  • $25USD
    Set 4 from the Spuni range.

    You will receive a Spuni set of two spoons in the unique Giggly Green and Peekaboo Purple colors. Add $10 for international shipping.

    71 out of 100 claimed

    Estimated delivery: April 2013
  • $35USD
    One Wood Spuni

    You will receive one Osage Orange wood Spuni custom machined and hand finished. This wood is ultra-durable, non-toxic and sourced in the US. Your wood Spuni will be individually packed after being made by Tietz-Baccon in Brooklyn, New York. Add $10 for international shipping.

    56 out of 100 claimed

    Estimated delivery: March 2013
  • $100USD
    Every Spuni under the rainbow*

    You will receive all four Spuni color sets to form your own vibrant Spuni bouquet. Colors will include Bouncing Blue and Oops! Orange, Bubbly Blue and Lucky Lemon, Neon and Playful Pink, Giggly Green and Peekaboo Purple. Add $10 for international shipping. *This reward excludes the Wood and Silver Spuni.

    55 out of 100 claimed

    Estimated delivery: April 2013
  • $150USD
    Every Spuni, lunch and a baby*

    You will receive all four Spuni color sets and get a chance to meet the Spuni team in person if you can join us in New York. We will buy you and your baby lunch. If you don’t have a baby we can provide one for the duration of the lunch. Add $10 for international shipping. *This reward excludes the Wood and Silver Spuni.

    5 out of 8 claimed

    Estimated delivery: May 2013
  • $250USD
    Spuni in the hood!

    Receive a Spuni retail starter kit with 20 Spuni sets, in our four different unique color combinations. You will also have access to our digital marketing assets for both retail and online sales.

    14 out of 25 claimed

    Estimated delivery: April 2013
  • $250USD
    Baby showers gallore!

    Receive a box of 20 Spuni sets, in our four unique color combinations. No need to go baby shower shopping for a year!

    5 out of 25 claimed

    Estimated delivery: April 2013
  • $850USD
    Born with a silver Spuni?

    You will receive one of seven numbered and limited edition hand-crafted solid silver Spunis. Delivered in a wood and velvet case. A member of our team will work with you to finalize a custom engraving on the underside of the handle. This price includes insured courier delivery within the USA.

    2 out of 7 claimed

    Estimated delivery: April 2013
  • $1,000USD
    Baby wants it all?

    You will receive all four Spuni color sets to form your own vibrant Spuni bouquet, an Osage Orange wood Spuni and a limited edition hand-crafted solid silver Spuni. These will be packed in a limited edition box of wood and velvet. This price includes insured courier delivery within the USA.

    4 out of 7 claimed

    Estimated delivery: April 2013
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