Soul Shine: Social-economic enterprise for Guinea

Help Soul Shine create employment, refuge and possibilities for people in need in Guinea.
Soul Shine v/ Kate Horslund Nielsen
1 Team Member

TRANSLATION OF VIDEO: “We are looking for donations for a machinery and electronics store that we want to set up in Conakry. The people in Guinea have plenty of oil, petrol and gas, but they have no electricity, this is something we can contribute to.

The donations that we hope to receive are for purchasing water pumps, generators, boat engines and some electronics like televisions, freezers, refrigerators, computers and tablets. This is what we are hoping to carry out. In this regard Soul Shine is independently contributing 5000 kr. for purchasing.

The main goal of introducing these projects is the creation of employment. In the particular case of the machinery and electronics store, it is also to re-establish the old concept of apprenticeship. This means we want to appoint competent people to teach some of the young unemployed men of which there is a primary group between the ages of 18-30, whose re-qualification we are very interested in advancing and supporting.”

Shine Africa - Magasin Soul Shine Ocation-Electronic

In 2014 the socio-economic non-profit enterprise Soul Shine opens three stores in capital of Conakry in Guinea, among these a machinery and electronics store. The economically troubled country is craving job opportunities, and many children and young people are living difficult lives on the streets of the capital. In the three stores they will be able to find both employment and refuge from the violence and uncertainty of the streets.

The West African nation is rich in natural resources like oil and gas, but very few citizens have access to useful technology like engines, generators and pumps. This implicates many professions from construction to the fishing industry. A boat engine can create a livelihood in the fishing trade, and a water pump can reduce the difficulties of day to day living. In addition there is a great demand for modern conveniences like televisions, laptops and tablets. This makes the machinery and electronics store 'Magasin Soul Shine Ocation-Electronic' much needed.

In the long term both the ownership and daily running of the store will be handed over to the local community. Soul Shine Africa will kickstart a positive development in Conakry by giving the inhabitants the possibility to take charge of their own future. 

Over the coming months we will be purchasing items for the machinery store. We will be scouring the secondhand stores, flee markets and newspaper adds. This is where we will need your support. Soul Shine is donating $1000 out of our own expenses, but we will need more to fill the shelves, and remember every donation counts!

Donations of a $1 and upwards qualifies for a diploma as evidence of your support:

1 $ = One digital diploma

250 $ = One digital diploma, a framed diploma, your name on the website     500 $ = One diploma in PDF-format, a framed diploma, your name and/or logo  on                  the website, and a place on our sponsor tree in the vintage store in Aarhus. 1000 $ = One digital diploma, a framed diploma, your name and/or logo on the                          website, a place on our sponsor tree, a friendly mention in the Danish                            news media.


Soul Shine is a socio-economic, non-profit enterprise, which helps people suffering from depression, stress or other mental problems get back on the labour market. It is a sustainable vintage store offering great quality items as well as a flexible workplace for the emotionally vulnerable. It is driven by Kate Horslund Nielsen, a passionate social entrepreneur and cognitive therapist with her heart in the right place.

You can learn more about Soul Shine and the projects in Conakry at our webpage

Don't forget to check out our other crowdfunding project “Soul Shine Africa – Shipping from the Port of Aarhus to the West coast of Africa” & "Soul Shine Soccer-Academy".

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This campaign ended on September 1, 2014
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    Diploma and more

    Donations of $1 and upwards qualifies for a diploma as evidence of your support: $1 qualifies for a digital diploma $250 qualifies for a framed diploma and your name on our website $500 qualifies for a framed diploma, your logo on our website and a space on the sponsorship tree at the store in Aarhus. $1.000 qualifies for a framed diploma, your logo on our website, a space on the sponsorship tree, mentioning in regards to publicity on social media/in the press.

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