Denim was founded by Gerry, an Irish born festival enthusiast
living in San Francisco since 2000. Gerry was born in Dublin, Ireland. After traveling to many different festivals and celebrations
around the globe, he picked up the handy skill of fashioning his own
handmade clothing for these festivities. The clothing ranged broadly,
but his patched denim jeans became his signature piece and everybodyï¿½s
favorite! He custom made over 20 different versions of the patched
jeans for his friends before the demand was so large that he needed to
take them to the streets. This was the beginning of his unique
free-spirited denim company.
When Sonas becomes a success, it will have more of an impact on helping animals and will be a great example to other business to not waste and to be more socially responsible. We want you to support our ideology on business. Gerry has always viewed the jeans as a
source of happiness: Sonas. Itï¿½s good times. Liberation! Confidence and
individuality. Community and celebration. Itï¿½s the feeling of
exuberance, like the ecstatic high of being with all your best friends
at once. We at Sonas thought we would share some of this spirit that has
kept us living. We want to be that example that just because you are a company, doesn't mean you have to forget to give. Help us succeed, so that we can help others succeed too.
What We Need & What You Get
All money received is going strait to production. We are paying the sewers, washers, cutters, the people who store our denim, the fit models, the pattern adjusters...and on and on. The more money we receive, the more jeans that we can put into production and have in stores for people to learn about and be inspired by. We wanted to be able to earn capital without handing over more ownership interest in our brand. It's important for us to stay to true to our values which is why we want to hold onto as much of the company as we can...
Other Ways You Can Help
Please forward this off to your friends if any of this resonates with you and what you believe in. Help us spread the Sonas and get people to choose something good and look cool at the same time too!!!