SOFRANCISCO - High End Personal Shopping Carts

SOFRANCISCO will be the first retail brand to sell high end and trendy personal shopping carts to the retail market for a state-of-the-art urban lifestyle!
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Charlotte Boedec
Design
San Francisco, California
United States
1 Team Member

SOFRANCISCO... What if your grocery shopping looked like this?

           SOFRANCISCO... What if your grocery shopping looked like this?

 

... or like this?

SOFRANCISCO fashion guy 

 

croquis

STORY & CONCEPT

I am Charlotte, a parisian entrepreneur who moved to San Francisco a year ago. I am passionate about qualitative and design products and I have a materials engineering background as well as a strong experience in one high end parisian Brand .

I was amazed and surprised to see when I arrived how people living in San Francisco enjoy wheeled products and also the finest groceries. As the idea of SOFRANCISCO had been growing in my brain for some time, I decided to conduct a market survey among people living in big walkable cities around the world. The study revealed that one person out of two walk to go and buy their groceries and many of them are interested in having a reliable and trendy personal shopping cart. This is how I decided to create an ultra modern and upscale product that fits the lifestyle of all these people.

Inspired by Paris and SoMa and born in San Francisco, SOFRANCISCO reinvents your grocery shopping experience. SOFRANCISCO is the first company to provide high end and trendy personal shopping carts to the retail market. Besides the fact that SOFRANCISCO offers a fancy urban product, it is also an Eco-friendly product. It is lightweight, handy, it offers a very smooth ride and has all the pockets and compartments you need.

SOFRANCISCO shopping carts are very different from the ones that you can find in the actual market since they have an upscale design, an increased quality and consequently a higher price range.
     SOFRANCISCO Lime Green

Thanks to your donations with the indiegogo campaign, I will be able to fund the R&D and our first batch of production.

The 3D product design is completed as well as the choice of the materials. The prototyping phase of the product as well as the first batch of production will be launched with the funds raised through the indiegogo campaign.The production supplier is well aware of the project and is ready to start whenever SOFRANCISCO gets funded.

SOFRANCISCO will not make any profit from this first funds raising. The goal is simply to launch the brand WITH YOU and FOR YOU.



PRODUCT FEATURES

SOFRANCISCO helps you to carry your grocery goods while walking with no effort.

It is designed to be a high end and very qualitative product on its market. Each piece of it is chosen keeping in mind this quality concept. The product should also be as light as possible while keeping its strengths and features and it will come in many different colors according to seasonal trends.

The first SOFRANCISCO model has been designed to achieve a balance between car exterior design and modernity. Pure lines, lightweight materials and high end quality for a state-of-the-art urban lifestyle.
SOFRANCISCO bags are pushed but can be pulled as well simply by adjusting the handle to the upright position.

   Straight & Reclined Handle

Among all the features that SOFRANCISCO has to offer you will find:
Two different openings.  One at the top for an effortless access when you shop and one at the front to make the unloading much easier.

                                         Two different openings


Once unloaded all the SOFRANCISCO bags are able to be folded flat. And thanks to its crease resistant fabrics SOFRANCISCO bags still look nice after you unfold them again.
A separated insulated bag that can be attached to the handle is also provided with this SOFRANCISCO model.

                                 Insulated Bag

You will also find many compartments such as an external pocket for an easy access to your personal items.

                                    External Pocket

Inside the main bag you can store your glass bottles safely at the bottom of the product and protect your fragile items in a gusset pocket at the top. You will also find a cup holder to make your walk to the store even more enjoyable.

                                Inside Compartments

 

WHY YOUR HELP SO IMPORTANT TO SOFRANCISCO AND HOW TO BECOME AN AMBASSADOR FOR THE BRAND

I need 60,000 dollars to fund the Research & Development costs as well as the first batch of production. SOFRANCISCO supplier is well aware of the project and is ready to start whenever SOFRANCISCO gets funded.

The R&D will be conducted by a european company working on such high end projects for famous luxury brands. The supplier will also oversee operations in the manufacturing process. They are also really looking forward to it and are passionate about SOFRANCISCO project.

Working on an upscale product implies making partnerships with first-class suppliers and this is why I need your help to continue this venture.

No profits will be made from the indiegogo campaign, the goal is simply to launch the brand with your help.

Not only will your contribution bring the brand to the next level but with the rewards you will receive, you will also become an ambassador for SOFRANCISCO when wearing your SOFRANCISCO products.

The wait before you receive the product rewards may sound a little long but in order to get the best finalized product I need some time to work closely with the manufacturer and make sure the product passes all the highest quality tests. And the holiday season will be the most appropriate time to receive your gift reward!

I can't thank you enough for bringing SOFRANCISCO to the next level!



THE FUTURE OF THE BRAND

SOFRANCISCO is an ambitious brand with a strong identity that plans to export worldwide and will always keep in mind to produce high end quality and Eco-Friendly products with a trendy look.

The product described here is the first model of SOFRANCISCO but there will be others in the near future such as a Parisian SOFRANCISCO with a baguette pocket and many other features to come according to the needs and requirements of customers. SOFRANCISCO will listen to you to improve the products and even to create models according to your needs. Of course SOFRANCISCO will always keep in mind to offer a smooth ride for an upscale product.



OTHER WAYS YOU CAN HELP


If you like the product, feel free to like the Facebook page and follow SOFRANCISCO on twitter! And even share the the project with your network with the Indiegogo share tools!

I truly thank you all for being part of SOFRANCISCO adventure and for making it becoming a real success.

 

 


Thank you from


SOFRANCISCO LOGO

Find This Campaign On
$2,736USD
raised in 1 month
5% funded
No time left
$60,000 USD goal
Fixed Funding This campaign did not meet its $60,000USD funding goal by the deadline.
Campaign Closed
This campaign ended on March 29, 2013
Select a Perk
  • $1USD
    Name on Indiegogo Backers Wall

    Thank you for supporting SOFRANCISCO! Any contributor giving a minimum of $1 to SOFRANCISCO will appear on the Indiegogo Backers Wall that will be created on the website.

    2 claimed
    Estimated delivery: June 2013
  • $30USD
    Lifetime Brand Ambassador

    When contributing $30 or more you become a Lifetime Brand Ambassador for SOFRANCISCO! Besides the pride of your new title, you will also get a lifetime 5% discount on all your purchases made through the SOFRANCISCO website and your name on the Indiegogo Backers Wall!

    20 claimed
    Estimated delivery: June 2013
  • $80USD
    SOFRANCISCO Insulated Bag

    Every donor of $80 or more will receive the SOFRANCISCO insulated bag in the color of its choice among the seasonal color panel, the Lifetime Brand Ambassador title with the lifetime 5% discount on all purchases made through the SOFRANCISCO website as well as its name on the Indiegogo Backers Wall! Please add a $15 fee for international shipment.

    4 claimed
    Estimated delivery: December 2013
  • $290USD
    SOFRANCISCO Elegance

    From $290 you will get the first SOFRANCISCO model ever made: the Elegance limited Edition in the color of your choice among the seasonal color panel! As shown on the video, it includes the insulated bag! And to thank you even more you will of course receive the Lifetime Brand Ambassador title with the lifetime 5% discount on all purchases made through the SOFRANCISCO website as well as your name on the Indiegogo Backers Wall! Please add a $40 fee for international shipment.

    2 claimed
    Estimated delivery: December 2013
  • $580USD
    Two SOFRANCISCO Elegance

    From $580 you will get two of the first SOFRANCISCO model ever made: the Elegance limited Edition in the colors of your choice among the seasonal color panel! As shown on the video, it includes the insulated bag! And to thank you even more you will of course receive the Lifetime Brand Ambassador title with the lifetime 5% discount on all purchases made through the SOFRANCISCO website as well as your name on the Indiegogo Backers Wall! Please add a $80 fee for international shipment.

    0 claimed
    Estimated delivery: December 2013
  • $870USD
    Three SOFRANCISCO Elegance

    From $870 you will get three of the first SOFRANCISCO model ever made: the Elegance limited Edition in the colors of your choice among the seasonal color panel! As shown on the video, it includes the insulated bag! And to thank you even more you will of course receive the Lifetime Brand Ambassador title with the lifetime 5% discount on all purchases made through the SOFRANCISCO website as well as your name on the Indiegogo Backers Wall! Please add a $120 fee for international shipment.

    0 claimed
    Estimated delivery: December 2013
  • $1,160USD
    Four SOFRANCISCO Elegance

    From $1160 you will get four of the first SOFRANCISCO model ever made: the Elegance limited Edition in the colors of your choice among the seasonal color panel! As shown on the video, it includes the insulated bag! And to thank you even more you will of course receive the Lifetime Brand Ambassador title with the lifetime 5% discount on all purchases made through the SOFRANCISCO website as well as your name on the Indiegogo Backers Wall! Please add a $160 fee for international shipment.

    0 claimed
    Estimated delivery: December 2013
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