We will ask for your color preference and shipping address at the end of the campaign! Check out our website to see all the shades to choose from! www.SidebarEyewear.com
EVERY CONTRIBUTOR will receive Sidebar shades. Even if we do not meet our $9,600 funding goal.
My name is Justin Sohn and I’m here to launch Sidebar Eyewear.
As a college student, I have always loved and needed sunglasses. One morning, I woke up to my Oakleys chewed up on the floor next to my bed, thanks to my puppy Melo. Immediately I went out and started looking for my next pair. The only options available were cheap $10 knockoffs that don’t protect your eyes or crazy expensive designer brands.
So why are sunglasses so expensive? A few large powerhouses have been running a monopoly and inflating prices since the 1980s. The worlds largest eyewear company, Luxottica, owns almost every brand or store you can think of related to sunglasses such as, Rayban, Oakley, LensCrafters, and Sunglass Hut. They also control all aspects of manufacturing, including design, pricing, and distribution. This results in extremely inflated prices for sunglasses.
THE IDEA WITH SIDEBAR
I wanted stylish and durable shades that I could wear anywhere without having to worry about breaking or scratching them. I have always wanted sunglasses for places like the beach, parties, skating, surfing, or just chilling by the pool and enjoying life; and that is what I am now offering to you. I also wanted shades that I wouldn't get bored of. Shades and colors that I could customize to rep sports teams or just switch up the vibe when I wanted to.
My goal with Sidebar is to offer the highest quality, polarized, and fully customizable sunglasses at an extremely affordable price. AKA, offer you guys awesome sunglasses that I, myself, am proud to wear.
SIDEBAR PREMIER LINE
The premier line will be Sidebar's first production run ever and that is why we're offering it on Indiegogo.
Over the past two years, we have progressed through multiple product design stages, created 3D electronic renditions, built prototypes, sourced samples, refined the design again, completed product durability tests and overall perfected the product.
Sidebar's premier line allows you to be unique every single day. Whether you want to rep your school, your sports team, match any color of clothing possible, or just switch up your style.
MATERIALS AND CONSTRUCTION
We've done our best sourcing and testing of the highest quality materials available. As project backers, I believe you have the right to know exactly how your sunglasses are made.
The premier line has a SnapBar hinge system that allows you to take apart the sunglasses in a matter of seconds. With SnapBar hinges you can custom build your own shades whenever you want, where ever you want, by interchanging the parts between glasses.
Polarized Polycarbonate Lenses
The lenses are polarized polycarbonate and have UV filters which block 100% of UVA and UVB ultraviolet rays up to 400 nanometers.
We chose polycarbonate because it is an extremely light weight and strong material. This material is also commonly used to make bullet proof glass, crash helmets, and riot shields. It protects your eyes much better than the often used acrylic or CR-39 lenses.
The frames are made of a TR90 memory polymer that is extremely flexible and durable. It can be put under enormous pressure and flex and still return back to its original shape, completely unphased.
You can bend it and twist it in any which way without having to worry about stress marks or cracks. We even ran over the frames with a 4,000 pound truck and it held up like champs!
The flexibiltiy combined with the lightweight frame really allows Sidebars to shape nicely and fit comfortably to your face.
If you opted for custom Sidebars, check out the 'Build Your Own' sunglasses cuztomizer page of our website at:
Here's what it looks like!
PERKS & REWARDSAs a reward for your support, we're going to send you the first Sidebars ever made!
FREE SHIPPING anywhere within the United States! For international shipping, please add $7 or $15 depending on your level of support.
At the end of the Indiegogo campaign, you will receive a survey so you can specify which colors you would like.
Pictures of all the color options are shown below!
$25 Perk: One pair of Sidebars (any color) + microfiber pouch
$34 Perk: Custom build you own pair of Sidebars + microfiber pouch
$50 Perk: Two pairs of Sidebars (any colors) + microfiber pouches
$65 Perk: Custom build two pairs of Sidebars + microfiber pouches
$80 Perk: Four pairs of Sidebars (any colors) + microfiber pouches
$195 Perk: Ten pairs of Sidebars (any colors) + microfiber pouches
$375 Perk: Twenty pairs of Sidebars (The full collection!) + microfiber pouches
$1000 Perk: Forty pairs of Sidebars + microfiber pouches + lifetime 20% discount!
HELP SPREAD THE WORD!
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Our direct Indiegogo link is www.igg.me/at/SidebarEyewear
Thank you so much for your support, and checking out our campaign!