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Kerry David
Identity Verified
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986 Facebook Friends
Los Angeles, California
United States
4 Team Members
We are overwhelmed and humbled by your generosity and belief in Serrano.  We’re asking you to take one more step in these final days before our campaign ends on Thursday, September 11th.  Buy your tickets NOW!

There are still a few opening night tickets left, which includes the VIP After Party, plus great deals to be had and advance tickets for all performances.  We know that tickets are going to sell like hot cakes (do hot cakes sell any more?).

Everyone who contributes to this campaign is automatically part of the Serrano Family, which means taking the trip with us from LA to Broadway—with special offers, opportunities and perks along the way ... So, what are you waiting for?!

About Serrano, the musical….   

(www.SerranoTheMusical.com), SERRANO is an homage to the French classic, "Cyrano de Bergerac." and is directed by the prolific, Joel Zwick (Tony nominee, no less!).  In our adaptation, “Serrano” works for “Don Reyo,” a mobster in Little Italy with an uncouth and foul-mouthed nephew, “Vinnie,” who just happens to have the face of Adonis.  "Serrano" secretly pines for the lovely "Rosanna," but believes she could never see past his unsightly nose (which is too large by half!) “Don Reyo” orders “Serrano” to teach his nephew how to woo the beautiful "Rosanna" for his own ill gotten means, and poor Rosanna doesn’t stand a chance.  She falls in love with the beautiful words of “Serrano,” but the sweet face of ‘Vinnie”!  

Here is a song from the musical,"Serrano" - "Serrano" is singing of how deeply he loves "Rosanna" …. press "play" and listen to our beautiful ballad, "Rosanna."

About Us…..

Our dream is big….to bring "SERRANO" to Broadway.  Our goal (and this is where we need YOUR help) is to first put on a 12-week production of SERRANO in Los Angeles, in January.  We are on track to do just that with your help to date!    

The road to Broadway starts out-of-town.  We have secured The Matrix Theatre in Los Angeles, whose artistic director saw the play and loved it and offered up their space to us.  It's a terrific theatre with a great reputation for spotlighting new work. Now all we need is a budget!  We need to raise $60,000+ to pull this off and with your help, we KNOW we can do it…..
…wouldn't it be great to say you played a pivotal part in launching SERRANO, the musical - BEFORE it hit Broadway? Any perk level you purchase will give you these bragging rights, no amount too small (or too large!)
Just think somewhere out there, there are people still talking about how they supported "Jersey Boys" and "Wicked" long before those great shows hit a Broadway stage!

Here's part of our team today…..   

Left to right, producers Mark Wolper & Spencer Proffer, director Joel Zwick and producer, Phillipa Sledge

….and part of our team back then!   Our producer, Mark Wolper, was dreaming of Broadway as a boy - here he is above, after "producing" a staged production of "Goldilocks"- (that's his sister as "Goldilocks", and his dad as "Papa Bear"!)  

We love theatre and we love this play.  We’re totally committed to getting SERRANO into The Matrix in January - and we know if enough people feel as strongly about musical theatre as we do, that we can do it.  Yes, people have told us we're crazy to aim for Broadway without Broadway experience…. but if you think about it, if we listened to negative nellies, we wouldn't have a man on the moon, or electricity or … running water for that matter!  Nothing GREAT is accomplished by listening to naysayers, right?  So here we are … after multiple staged readings and workshops in New York and Los Angeles …  so close that we can smell the grease paint!   We are asking you, the philanthropic crowdfunders, lovers and dreamers, defender of of the arts - because you truly do understand what it is we are taking on, and what we want to accomplish - and you want to join us anyway!  Dream with us, help us turn this dream into a reality.  Because with your help, we know that we CAN mount SERRANO at The Matrix in L.A........and then it's on to Broadway!

Above is Serrano's beloved director, Joel Zwick - (he directed Mork & Mindy, Laverne & Shirley, Full House, Busom Buddies … oh yes, and he directed one of the most successful films of all time "My Big Fat Greek Wedding")
We've workshopped and showcased "Serrano" A LOT!  It's part of the process and although we've still to stage it - we have had extremely good feedback from audiences who have attended these staged readings.  We've posted a few below o you can see that it's not just us who LOVE "Serrano." 
Ernest Dickerson, director of the iconic TV show, "The Walking Dead," was an early supporter of "Serrano" - here he is with Rose Geddes, from an undisclosed location, safe from Zombies, and sharing their "Serrano" experience:

Joel Zwick & producer, Steve Sunshine, being interviewed on "Innovation Crush" a popular online show with over 600,000 subscribers!

Just listening to Joel Zwick, and our producer, Steve Sunshine, talk about starting out in the industry is entertaining!  The interview is more anecdotal and humorous than it is serious - but the gems just kept on coming - it's a really fun interview by Chris Denson, of Innovation Crush who clearly did his homework.  Our boys tell tales from the sets of iconic TV shows and they even "throw down" in a duel we could call  "the battle of the name drop"!  From Gary Marshall to Tom Hanks, & Jon Stewart to Emmanuel Lewis…listen here for the entire interview….


Above: Chris Denson (left), Steve Sunshine (middle) Joel Zwick (right) being interviewed about their careers and the road to here on SERRANO! (we learned so much - like did you know that Steven Spielberg shadowed Joel on the set of Laverne & Shirley to learn how to direct comedy?  And we are offering a week to shadow Joel on a set of a TV show as a perk - could you be the next Spielberg?!
 Take a listen - gems!
Jerry Penicoli live from the Emmy's LOVES Serrano - and like us, believes we can make it to Broadway!

Our Staged Readings and Workshops...

Our multiple staged readings in NY and LA have been met with great enthusiasm, even standing ovations (even actors, Greg Kinnear and Mario Lopez have seen it and loved it!  See below under "Testimonials"

Helmed by our Tony nominee Joel Zwick, we've put together a talented creative team, that includes Broadway actors who LOVE this show, and are so PASSIONATE about being in SERRANO in January that they are helping us think up perks to give away in return for your support!  "SERRANO" himself has offered to serenade a limited number of donors (or their loved ones!) with one song from "SERRANO" over Skype!  And he's a Broadway actor no less!  Now that's serious brownie points in ANY relationship! 

"Serrano" pining for the love of his life, "Rosanna"
The photo below is from an earlier SERRANO workshop.  "SERRANO" tries to give "Vinnie" some education - no easy job!  "Vinnie" is a handful, and a very "bad boy". 

"Serrano" & "Vinnie" in rehearsal

Our Perks…...


In return for your pledges, we created some really exciting higher level Indiegogo rewards -- but it can't be stated strongly enough that your support for us at every level is equally important to us, whether purchasing "early bird" or "advanced tickets," or venturing into the larger perks, such as a whole week shadowing director, Joel Zwick on a popular TV show, or a week with him in rehearsals on "Serrano".  Would you like to "feel" like a producer on our L.A. production?  We have Associate Producer and Executive Producer titles on offer that will make you feel like royalty!  Although they are only what we call, "vanity credits," (meaning you won't be burdened with any financial, legal, creative or business attachments etc), you'll still get a taste of what it "feels" like to be a producer on a successful show - and in Los Angeles no less!  Additionally, we have an amazing opportunity for a meet and greet with award winning producer, Mark Wolper from the Wolper Organization and, if you’ve dreamed of acting, a chance to audition for the Wolper Organization's shows for three years!   We have sold out all our tickets to "Dancing with the Stars,"  "The Voice,"  "American Idol," and "So You Think You Can Dance" -  but we still have GREAT perks available for anyone interested in the entertainment industry!   FOR A FULL LISTING AND THE "DISCLAIMERS" FOR OUR PERKS, PLEASE VISIT OUR SERRANO WEBSITE 


You can proudly say you received all of these perks back before "Serrano" was a huge success on Broadway! (There are more incentives but we have a limited amount of space here - the entire list is posted to the right!) And our rewards start as low as $5 because every contribution moves us towards our goal of Broadway. For a complete description of pledges,  please click here.
Our Website…...
Here's a link to our website, it tells you who we are, how far we've come, and what's still ahead. We know you have a lot of choices when choosing to support a project - we hope you feel our passion for "Serrano" and our unwavering belief that we will get it to "Broadway" by way of a 12-week run in Los Angeles - starting this January!  Please join the SERRANO movement!  Become our cheerleaders and be a part of something great!

Below are some candid photos of our cast & creative team:

Producer David Geha with Paula Abdul and Extra's, Terri Seymour

Emmy winning producer Steve Sunshine on the red carpet

Other Ways You Can Help..... 

We understand that you may not be able to donate, but there are other ways you can help us.  Our website tells our story: how far we've come and what's still left to do.  Please share the link to this Indigogo page & "like" us on our Facebook Fan Page and you can now follow us on Twitter too @SerranoBroadway.  Indigogo makes it easy - just use the share tools!  

Thank you for your support, we can't do this without you!  

Our Author & Lyricist, Madeline Sunshine - with Maizie Sunshine!

Our composer, Robert Tepper

Jeff Rizzo our Musical Director

The beautiful 'Rosanna"

"The Dishy Tarts" - in rehearsal

Sing it Mama! Mama gives Rosanna a pep talk about "Bad Boys"

"Vinnie Pepperini" - The Bad Boy

Some Testimonials…...

"I was invited to see a very early staged reading of Serrano in Los Angeles and I loved it.  I knew leaving the theater that night that I had seen something very special.  The story is hilarious, the music is wonderful and the talented Joel Zwick has put together an amazing cast.  I can't wait to see it again."
Greg Kinnear, Actor

"I was fortunate enough to see a staged reading of "Serrano."  I love musical theater and my wife and I left that night singing the songs and laughing at the lines! It’s a sure fire hit.” 
Mario Lopez - "Extra" Host, Actor

Live from the Emmys - "Extra" Producer, Omar Lugones, on
why you will love "Serrano"
"It's the most fun you'll have with your clothes on!"

Terri Seymour, TV Correspondent and Host of "Extra" shares her
love of "Serrano"

"I had the great fortune of watching a staged reading of Serrano and, wow, I am so happy I was invited to do so…the writing was entertaining and very funny, but also very sweet, with lots of great music and songs.  I am a person who likes to sit down whenever possible, especially since I am on my feet most of the day, but this was standing room only for me and I enjoyed every minute of it!" 
Christine Norton, RN
Below, we asked an audience member leaving "Serrano" what she thought of the staged reading and she was happy to tell us!

Why writer/director, Brian Herzlinger wants to support "Serrano"

Risk:  There are always risks and challenges with any project.  However, we can't foresee any that would prevent SERRANO, the new musical comedy, from playing at The Matrix Theatre in Los Angeles in January if we raise our goal!
Find This Campaign On
raised by 271 people in 1 month
116% funded
No time left
$60,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on September 11, 2014
In partnership with
Select a Perk
  • $10USD

    We will put your name and the name of a friend on our “Wall of Thanks” page on the SERRANO website under the “My Friend Bought Me A Credit” heading. We'll also email you a souvenir signed photo of the Los Angeles cast.

    6 claimed
    Estimated delivery: November 2014
  • $10USD

    THEATRE LOVER Thank you for your support and for taking the time to believe in SERRANO. Every dollar gets us closer to our goal. We know you’re a theatre lover and we appreciate you choosing to support SERRANO! We'll email you a souvenir photo of the Los Angeles cast and a thank you email from the creative team of SERRANO.

    3 claimed
    Estimated delivery: January 2015


    LABOR DAY SALE - 1 DAY ONLY We'll put your credit on the SERRANO "Wall of Thanks" page under the “Friend of SERRANO” heading. Additionally, you will receive a digital download of TWO songs from SERRANO, a signed cast photo, along with a thank you from the cast, producers and director for supporting the LA SERRANO run in January, and we'll recognize you in our social media! 1 DAY ONLY!

    1 out of 1 claimed
    Estimated delivery: January 2015
  • $25USD

    Be an "early bird" supporter and get your discounted show ticket for our January production of "Serrano" at The Matrix Theatre in Hollywood. Additionally we will email you 2 digital song downloads from the music of SERRANO!

    16 out of 100 claimed
    Estimated delivery: November 2014
  • $25USD

    SERRANO, Poet, Lover….Hit Man - and the hero of our show…... will write you a personalized poem of up to 5 lines! Or you can choose one word for him to include in a poem - BUT you must let us know if your preference is for a PG poem or NC17, because he can be a tad risqué when left to his own devices!

    10 out of 50 claimed
    Estimated delivery: December 2014
  • $35USD

    Buy an advanced ticket to a performance of SERRANO when it opens in January for a 12-week run, and we'll give you a complimentary drink ticket at the show (blackout dates apply), 2 Serrano song downloads. We will also recognize your contribution on our website and in our social media.

    17 out of 100 claimed
    Estimated delivery: November 2014
  • $65USD

    2 tickets to "SERRANO" in its January run in Los Angeles - $5 discount at this level when you purchase 2, but with all the perks from a single purchase level above!

    55 out of 100 claimed
    Estimated delivery: November 2014


    Be among the first to see SERRANO, with 1 ticket to the Press Opening Night Reception. Start the evening with us during our hosted pre-show wine and dessert reception. Meet the cast & director after the show, have your photo taken with them. You'll also receive exclusive digital video updates during the rehearsal stages. You will receive a digital download of the music of SERRANO and a Playbill signed by the cast and creative team and we'll mention you in our social media.

    50 out of 50 claimed
    Estimated delivery: January 2015


    EXCLUSIVE OFFER! Only 10 available! We will mail you a manuscript of "SERRANO," signed TO YOU PERSONALLY by the cast, director, producers, composer, author & lyricist. A CAST & CREW PHOTO signed by above and personalized to you, along with the signed L.A. Playbill. We will also email you a digital download of all the songs from "SERRANO" (or CD - your choice) and a poem written by SERRANO himself (our author!) Imagine how valuable this package would have been for "Wicked" donors!

    10 out of 10 claimed
    Estimated delivery: December 2014


    One film/TV or media college student will attend a closed rehearsal of "SERRANO," and watch our director, Joel Zwick, take the production through its paces. Your sponsored student will participate in a Q&A with the director and the cast afterwards, and have their photos taken with them. Plus your student will receive 1 ticket to a performance of "SERRANO" starting from its 2nd week of production - and YOU will receive a certificate from us saying "I Sponsored A Student for Serrano."

    10 out of 10 claimed
    Estimated delivery: December 2014
  • $150USD
    Q&A w/Emmy Winning Producers

    An enlightening evening for aspiring writers, producers, reporters, anchors, publicists, and anyone interested in getting their clients on the air, or being part of the entertainment news industry. Steve & Dave will discuss their individual paths to Hollywood success and answer your industry and career questions. (Need to be flexible with the dates.) 2 tickets to an LA performance of SERRANO, a digital download of the music of Serrano, a cast photo, and signed Playbill.

    1 claimed
    Estimated delivery: January 2015
  • $200USD

    Our hero, SERRANO, (a Broadway actor no less!) will serenade you, or your spouse (romantic eh?) with a song from our musical via Skype! Limited offer - and an amazing gift - anniversary coming up? You'll be legendary!

    2 out of 10 claimed
    Estimated delivery: December 2014
  • $250USD

    PRODUCER & PRESIDENT OF THE WOLPER ORGANIZATION, MARK WOLPER, shares 25 top secrets you need to know to succeed in Hollywood and 25 others you probably have wrong! An in-person, meet & greet with a multiple award-winning producer. Plus a VIP tour of Warner Bros, a set visit to a popular show, 2 tickets to SERRANO (blackout dates may apply). Didn’t go to film school? Make up for lost time and pick Mark’s brain and vast entertainment experience - actors', writers', producers' dream!

    5 out of 20 claimed
    Estimated delivery: January 2015


    We have 1 pair of tickets to, “AMERICAN IDOL" which tapes in LA. (You’ll need to be flexible with these dates.) Two tickets to SERRANO (blackout dates may apply) in Los Angeles, and we’ll arrange for you to meet the cast backstage and have your photo taken with them after the show. A signed Playbill, a personalized cast photo, and a digital download of the music of SERRANO. Makes for a great birthday present, or Graduation gift!

    1 out of 1 claimed
    Estimated delivery: February 2015


    We have 1 pair of tickets to “THE JIMMY KIMMEL SHOW", which tapes in Los Angeles. (You’ll need to be flexible with these dates.) PLUS all perks from "The Voice" level above (except "The Voice" tickets!)

    1 out of 1 claimed
    Estimated delivery: January 2015


    We have 1 pair of tickets to "SO YOU THINK YOU CAN DANCE", which tapes in Los Angeles. (You’ll need to be flexible with these dates.) PLUS all from "The Voice" level (except the tickets!) **The estimated delivery is due to their shooting schedule.

    1 out of 1 claimed
    Estimated delivery: May 2015


    We have 1 pair of tickets to “THE VOICE" which tapes in L.A. (You’ll need to be flexible with these dates.) 2 tickets to SERRANO (blackout dates may apply) in Los Angeles, and we’ll arrange for you to meet the cast backstage and have your photo taken with them after the show. A signed Playbill, a personalized cast photo, and a digital download of the music of SERRANO. Makes for a great birthday present, or Graduation gift!

    1 out of 1 claimed
    Estimated delivery: January 2015
  • $1,000USD

    Another SERRANO Exclusive! Our composer, Robert Tepper, will produce, arrange, engineer, master and record your song in his recording studio. Sing yourself or Robert will provide a vocalist for you and send you home with a CD of your song! 2 tickets to the opening night in L.A. show & VIP after party, a credit in the Playbill under “Musical Dream” & on our “Wall of Thanks," a signed Playbill, cast photo, and a digital download of the music of SERRANO, & a shout out on our wall &

    1 out of 2 claimed
    Estimated delivery: February 2015
  • $1,000USD

    You + 1 will have a VIP tour of Warner Bros., lunch at the WB commissary in L.A. 2 tickets to SERRANO'S L.A. Opening Night performance, & VIP after-party. Have your photo taken with the cast and creative team of SERRANO - 1 member of the cast will record a personalized digital "Vine" video for you after the show. You + 1 invited to a closed rehearsal of Serrano, before it opens to meet the cast and director. Your name recognized in the Playbill, website & social media.

    4 out of 10 claimed
    Estimated delivery: January 2015
  • $1,000USD

    You + 1 meet MARIO LOPEZ in person. You’ll have your photo taken with Mario & his celebrity guests, Cover a RED CARPET event or TV set visit, HOLD THE MIC and INTERVIEW CELEBRITY GUESTS, and we’ll send you a video of it. Plus, 2 tickets to the L.A. Premiere & VIP after- party; 1 Playbill, signed by our cast and creative team + a Digital download of the music of SERRANO.

    0 out of 3 claimed
    Estimated delivery: February 2015


    An AMAZING opportunity for actors. Over the course of THREE YEARS you will audition for any “Wolper Organization” show in production w/a guarantee of at least 3 AUDITIONS. Meet 1-on-1 w/ President, Mark Wolper, on the Warner Bros lot for career advice and a personal Q&A. 2 tickets to the L.A. Premiere & VIP after-party + photo taken with cast. A set visit to a popular show filming in LA, plus all items from "Associate Producer" perk, except the AP credit.

    3 out of 3 claimed
    Estimated delivery: February 2015
  • $2,000USD
    Exec. Producer - VANITY CREDIT

    Your name as “Executive Producer” in all marketing and advertising for SERRANO in Los Angeles. ABOVE THE TITLE where producers, Mark Wolper, Steve Sunshine, Spencer Proffer, David Geha and Philippa Sledge also appear - r u kidding me?! THAT will look great on your resume! Plus the extra perks from the "Associate Producer" level above (not the credit!). All producer credits are for the L.A. production of SERRANO and in name only - no legal, financial, creative or other affiliations attached.

    4 out of 5 claimed
    Estimated delivery: November 2014
  • $3,500USD

    Have a private semi-review in your home! Select cast members of SERRANO, along with our musical director, Jeff Rizzo, will entertain you & your guests in your home! And the experience will be narrated by our director, Tony nominee, Joel Zwick! Are you having a 40th or 50th birthday celebration? An anniversary? You couldn't buy this experience until now! Dates will be be between January and April, 2015 - and dates need to be flexible. Once in a lifetime special "SERRANO occasion!

    0 out of 3 claimed
    Estimated delivery: September 2015
  • $5,000USD

    This is the highest possible "vanity credit" we offer on "SERRANO" - You will have carte blanche to attend any and all acting rehearsals, music rehearsals, cast/creative dinners etc. In fact you have all the access that our physical producers have (but none of the headaches!) plus all the privileges of the Executive Producer level perks above (except the E.P. credit!) Credit is a vanity title for L.A. production of "SERRANO" and has no creative, financial, legal or business ties.

    1 out of 2 claimed
    Estimated delivery: October 2014
  • $7,500USD

    Shadow our director Joel Zwick, for an entire episode (1 whole week) of a TV show he’s directing - from first reading of the script, through rehearsals, re-writes, camera blocking, and tape day. Lunch w/Joel and a Q & A with him (your own film/TV school). Joel is Tony nom'd & has over 600 episodes of hit TV shows & features, such as "My Big Fat Greek Wedding." PLUS all from "Associate Producer" Level - except credited as Joel Zwick’s “TV Intern.” 2 tickets to L.A. Premiere/After-Pa

    0 out of 3 claimed
    Estimated delivery: November 2014
  • $10,000USD

    We don't think this has ever been offered on a crowd sourcing site before! You + 3 friends fly EXCLUSIVELY round-trip, on a small, private airplane anywhere within a 400 mile radius of L.A. (e.g. Las Vegas, San Francisco, Lake Tahoe, Napa, San Diego). Fly to our L.A. Premiere or take a quick vacation! VIP dinner for you + 1 in Hollywood w/cast & producers of SERRANO and sit with the producers on Opening Night! Plus all from "Executive Producer" level except credited as our "Platinum Donor."

    0 out of 1 claimed
    Estimated delivery: February 2015
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