As Seen on Brand New USA and Presented at the 2014 Battle of the Boros in New York City winning Runner-Up, Audience Choice & Most Supporters...
"His sauce is "fresh" and is the "vanguard" of today's food products.....outstanding."
Kareem Sharif, Washington, District of Columbia
Hello Potential Fellow Maker of History,
My name is Duane Ward, Owner and Executive Chef of Sensational Sauces. Born in Brooklyn, currently manufacturing in Queens, NY.
Originally I’m from Flint, Michigan, The birthplace of General Motors. It’s been called a lot of things and gets a bad rep since the collapse of the auto industry. Honestly it’s not a bad place to grow up. My mom was a teacher and competition cake maker. Dad was former military, avid community volunteer and a general motors’ worker. My grandmother lived with us as well however, she had Alzheimer’s. I knew her based on the morals she instilled in my mom and through my moms cooking. Flint taught me about the importance of supporting community and personal drive. My parents instilled in me discipline, how to treat people, encouraged me to always think outside the box and above all else to always be honest and up front. This translated heavily into my cooking. As well as always using the freshest local ingredients. Growing up wasn’t always financially easy. Flint was on the downturn due to GM bailing out. I decided my senior year of college that I wanted to be a chef. I wanted to give back but I knew I had to leave first. So I moved to NYC and attended the New York Restaurant School at the Art Institute. I brought my lessons from home of creativity, drive, discipline, sustainability and honesty with me and worked hard to earn my stripes in the industry.
Eventually I decided I was ready to step out on my own. I had fallen in love with the sauce world. How something so simple could make or break a meal. I noticed there were wing places popping up like crazy but I didn’t see that variety on the shelves of new exciting flavors. In 2007 alone the specialty and premium dressing, sauce and condiments industry was worth $59 billion and growing annually by 5-11% due to Americans greater interest in world cuisines, flavors, health, wellness and higher quality ingredients. To me that sounded like how I used to eat as a kid. So why not use the kitchen values my parents instilled in me and mix It with my training and create something to fill this gap? Enter Sensational Sauces.
Offering you exciting new sauce combinations with the safety net of higher quality traditional offerings. Presented through Bold Tastes, Different Flavor Combinations and Sensationally Fresh Ingredients.
The last year and a half has been a wild ride. The sauces have been getting rave reviews.
"Apple Dijon Honey Mustard-- the perfect blend of sweetness combined with the perfect bite from the Dijon. love it with my pork!!"
Javier Delgado, Executive Chef-Pittsburgh Steelers
"With Sensational Sauces, you get exactly what the label says. The flavors are bold and unique. You are not getting a sauce blend; you are tasting a sauce marriage -- each flavor is distinct, yet the entire combination is in perfect harmony.
My current favorite is Island Fire. I love the taste and that slight burn that sneaks up the back of my throat after I eat it. This sauce has great flavor and is very versatile in what it can be paired with!"
Danielle E Ward, Author/Editor-Warning Signs: A Dating Guide/Ambergris Press
"Island Fire Sauce is well balanced and versatile."
Kevin Ramkisoon, Chef De Cuisine,Ownership/Chop House-New York Mets
"Thank You for introducing me to something new."
Shanta Little, Michigan
The bulk of the ingredients are locally sourced. The remainder are sourced from markets within the area. There’s also a focus on the elimination of chemicals, additives and preservatives using the freshest ingredients available. They do cost a little more but you’re getting what you pay for. When you purchase a sauce for $1.99, you’re getting mostly powders, concentrates and water. We do everything in small batches to ensure utmost quality. The plan is for that to never change. Currently There are 7 sauces in the signature line.
I've had a few
retailers interested in picking up the Signature product line as well as developing a dietary line following the Paleo-style of eating. Unfortunately, there's a lot involved in taking the sauces to the stores and it's very costly. Until now they've only been offered online. Currently Sensational Sauces is a one man show, both financially and physically. With demand building, now is the time to take it to the next level. However, this next
step is bigger than anything I can do on my own.
I've made it this far by faith and your unprecedented support. I am asking for just a little more. Join the team. I promise you the journey will be well rewarded.
Having background from a one company town I know how it’s important to diversify the economy. One of the goals of the company is to train future restaurateurs, chefs and entrepreneurs within the food industry. This will ensure they have the confidence and guidance to create their own business which will replenish the economy and ensure local sustainability. The goal is to create a business pocket. This pocket will use ingredients from that region. This will ensure freshness of products as well as support of that regions agriculture and economic growth. People are proud of their local produce and I want them to be just as proud of our product.
Since living in New York City, I have learned even more of the greater need for community service. Going forward, I plan to contribute even more. I’ll donate a percentage each year’s profits to community development and repair efforts with non-profits such as New York Cares. I’ll show kids it’s cool to cook & teach them about proper current nutritional values. Eventually I’d like to find or create a program that helps people as after Sandy. So they don’t have to choose between fixing the front door and putting food on the table, as many in my hometown have had to do.
The ultimate goal of Sensational Sauces is to provide the communities it’s sold within, a product they can be proud of supporting, because it supports them. To give people that same excitement they had when they were kids at the kitchen table. Welcome to the new standard in quality table condiments. Welcome, to Sensational Sauces.
What's in it for Sensational Sauces?
A few of the costs associated:
- Staff - More demand equals more work. More work requires more hands. A wise man (my dad) always told me to never be afraid to ask for help. This is something I know I will not be able to accomplish without a quality team behind me in the production process.
- Storage - There's only so much space I have available in my production kitchen. This means I will need a place to store all of the overflow until it's shipped to it's final destination.
- Updating the label & logo - Recently I was able to meet with some branding experts from Sam Adams and have determined that the logo needs to be updated to make it more shelf-friendly. The label will be of a higher quality material to last longer, resist staining once opened and refrigerated and while being handled by shoppers.
- State testing of the new Paleo line - Every new sauce has to undergo rigorous testing to be sure it's safe to consume.
- Additional Kitchen Time - Due to the increased production load, I'll need more time to produce the larger quantities which means more kitchen rental costs.
What's in it for you?!
Now to the GOOD stuff. Based
on your donation level, you will receive the following perks as Sensational
Sauces’ way of saying “Thanks!”
Ultimate Gratitude! - Because you went one step further, You will get a personalized thanks on the Facebook page as well as the Full website upon launch! ($5 Donation)
A Bag for Your Troubles - Ultimate Gratitude PLUS a reusable bag to carry all of your sauces from the market! Eco Friendly, Durable and adorned with the Sensational Sauces Logo! ($20 Donation)*
Simply A T-Shirt - Ultimate Gratitude PLUS here's a Sensational T-Shirt for your contribution featuring the Sensational Sauces Logo and possibly a little something on the back. Don't forget to leave your size! ($30 Donation)*
A Sensational Mug - Ultimate Gratitude PLUS a Simple mug with a Sensational Twist! ($45 Donation)*
Simple Taste - Ultimate Gratitude PLUS a 2oz personal sized sample of each one of the sauces from the Signature and Paleo lines ($115 Donation)*
Bold Taste - Ultimate Gratitude PLUS a 4oz industry sized sample of each one of the sauces from the Signature and Paleo lines ($200 Donation)*
Fully Sensational Collection - Ultimate Gratitude PLUS a full size bottle of each one of the sauces from the Signature and Paleo lines ($550 Donation)*
Sensational Cooking Class - Ultimate Gratitude & A Bag for Your Troubles PLUS I will come to your home and give you a 2-hour personal cooking class as well as demonstrate techniques to utilize the sauces. ($1000 Donation)*/**
A Unique Dinner for 4 - Ultimate Gratitude & Simply A T-Shirt PLUS I will come to your home and prepare a 4 course meal for you and 3 of your friends showcasing the sauces. ($3500 Donation)*/**
Ultimate Rewards - Ultimate Gratitude, A Bag for Your Troubles, A Sensational Mug, Fully Sensational Collection & Simply A T-Shirt PLUS I will come to your home and prepare a 5 course meal for you and 3 of your friends showcasing the sauces. ($5000 Donation)*/**
++I like to share stories of my culinary exploits on the side of each bottle. One
additional perk of being so supportive on this level, is I will contact you for one of your cooking adventures to share with the world on one of the bottles!
*All perks with exception of Ultimate Gratitude currently only available to US Residents
**Must be residing within 25 miles of New York City
Why should Sensational Sauces matter to me...
I know I'm not the only one who now walks down the isle and looks at ingredient lists on the backs of products. The fact is, many people are striving to live healthier lives. However, there tends to be a common misconception that in order to eat healthy, it has to taste nasty. It has to be boring and above all else it has to be expensive. I challenge such theories. No more pure powdered products. Have you ever heard anybody say how much they can't wait to take a bite out of that nice crisp powdered apple?! So why should you have to settle for mediocre offerings with no nutritional value and no flavor yet hijack your wallet? It's time to change the para-dime.
Sensational Sauces is striving to continually bring exciting flavors to your table which are clean from chemicals and preservatives, that do nothing to benefit your body. The sauces are free from the fillers and artificial flavors that trick your body into thinking it's eating something nutritional. Help Sensational Sauces continue to raise the bar of whats expected from our food!
So far, there has been a steady interest in the sauce line, with sales ranging from coast to coast. Sensational Sauces is trying to build a product that will give you exactly what it says on the label and people are starting to catch on. However, my goal is to make the product as accessible to everybody off line as well. I want to bring you the type of product you want, as well as expose you to something new along the way. This happens by maintaining quality while refusing to cut corners. My goal is to have you smiling just as much on your adventure eating Sensational Sauces as I did on my journey making them. This can't be done without your help. I want to continue building the brand you would be proud to have at your table, whether entertaining friends, family or a simple movie night after a long day of work.
Money isn't Everything...
I understand that everybody can't contribute. Support comes in many different forms and all are appreciated. Here are a few other ways to be a member of the team:
- Donate a status. Click the link Http://thndr.it/1dogVPH to donate a social media status. I've partnered with Thunderclap to push the final stretch of the campaign. All you have to do is click the above link and select which social media you would like to donate a SINGLE status from. You can choose a single status from one source or you can choose a single status for each of the 3 offered between Facebook, Twitter or Tumblr. Then on Feb 1st at 5pm a SINGLE post will be sent to each of the statuses donated throughout all of the social media sites. This will trend the campaign and increase it's reach exponentially. I need 100 status donations minimum by Feb 1st at noon. So far we are at 24. This I think is the ideal way to help spread the word!
- Spread the word-copy and past the url www.igg.me/at/sensationalsauces onto your status on Twitter or Facebook pages. Also word-of-mouth is another powerful way to spread the word. Tell a friend who may tell another friend.
- Use the share tools directly below the video and also remember to like our campaign.