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Please help us save this center for conscious food and community in Santa Monica. It has the power to transform lives and help heal the planet through food.
Janabai Amsden
Santa Monica, California
United States
11 Team Members


*****We have raised most of the funds we need to make an offer in full to our landlord thru Indiegogo and friends in the community. We only need to raise another $6k. Please visit our new campaign


to donate and share that campaign as widely as possible!!! Thank you so much for your support and all the great help we have received. We are almost there. Help us Save Rawvolution!!******



What is RAWvolution?

Our story began as a love story.

Our creators, Matt and Janabai were two zany raw food chefs who met and fell in love in Santa Monica.  After a head over heels affair based on a mutual appreciation for Gandhi and raw chocolate, they decided to open the aptly named Euphoria Loves Rawvolution cafe in Santa Monica (RAWvolution for short!) 

And that's where our story gets interesting!

Matt and Janabai made fabulous food but they yearned to create a space that was about more than food. So they invited yoga teachers, painters, MC's, belly dancers, poets, alchemists and other friendly folks to come be a part of the action and make RAWvolution a place for community.

And so all of these people and even more people came and they made the space more fabulous than anyone had hoped for.  And Matt and Janabai and the other members of the cafe staff served everyone with joy and happiness and lived in integrity and community.

And in the 7 years RAWvolution has been open, it has indeed become so much more than a place for tasty, healthy food. It is a life-changing experience, a community hub, an activisim center, a chocolate vortex, a haven in the big city, a conscious educational center inspirational catalyst for artists and writers, a place for just jamming and……. a HOME.

We have helped thousands of people all around the world change their eating habits, finding new way s of living and enjoying eating awesome live food.

We found and shared delicious ways to help people stay eternally youthful, full of energy and even help them think straight.

We made buying local a mandate for our business and those we worked with.. We cared about where our food came from, how it was grown and how is was prepared. We only served the highest quality food to our patrons.

We made being a green business the norm rather than an option or an alternative. WE were the first businesss to use entirely zero-waste packaging in Los Angeles and possibly beyond.

We supported local charites and non-profits, we helped to establish other raw food businesseses and encouraged other entrepreneurs, as well as artists and activists.

We wanted people to experience really yummy food, without dogma and to experience the transformation that eating healthy brings with it.

We wanted this way of eating to be accessible to all and not some private club with a few people in it. We literally opened our arms to all we met on the journey. 


What Do We Need?

But now, we need your help to keep the café open for the community.

Our landlord is trying to evict us.

He has been trying to find ways to take away this community hub of amazing food and inspiration for years and to replace RAWvolution with a corporate coffee bar.

We need $38,000 to keep the doors open and to ensure that we have enough capital to ensure a sustainable future.


Why Save Us?

In a world where food rights are being threatened daily and the latest diet fads compete simultaneously with the newest ways to shove super-sized junk food meals at the consumer, we all need access to honest, healthy food.  

RAWvolution brings food of the highest quality to the community.  We have aimed to be a new  business model, treating people with respect, maintaining integrity in the food, investing in our community and walking the walk in the footsteps of Paul Hawken, Michael Pollan and Alice Waters.  

And because small businesses are what make local economies run, they keep dollars and the acccountability in the community.  So residents reap the benefits of the money they spend in a myriad of ways.  Indepedent businesses are a vital part of a local ecosystem and need to be protected.  

WIthout your help RAWvolution will not be here to continue to help people, change lives, inspire others and truly feed people!

Please take a stand for real food and real community.


Please help Save RAWvolution.


Other Ways You Can Help

  • Please get the word out about the campaign, share with anyone you knowwho is part of the community or just loves raw food, helping others and making a difference in the world.
    Save Rawvolution IndieGoGo Campaign
  • Please feel free to use the Indiegogo share tools to share this campaign anyway you can. Let everybody know.
  • And of course - go to the cafe to eat!!
  • Take your friends, relatives and anyone you can think of to share a meal with you in one of the most special little corners in Los Angeles. Have your birthday party with us, cater your photo shoot, have your business meetings and anything else you can dream up at the cafe.
  • Hashtag your communcations about the cafe campaign with #SaveRawvolution
  • If you are in Los Angeles, come to our musical benefit at Zanzibar, featuring the Luminaries and many others pn February 3rd. See the link below: #SaveRawvolution Fundraising Party @ Zanzibar | February 3rd



Find This Campaign On
raised by 68 people in 25 days
10% funded
No time left
$38,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on February 14, 2013
Select a Perk
  • $10USD
    Just Do It!

    Even 10 dollars will help, you will have a warm fuzzy feeling, and get a RAWvolution sticker.

    7 claimed
  • $25USD
    Happy to Help Package

    You are a friend to the cafe and will be remembered. Please have our heartfelt thanks and a 10% off coupon towards a cafe food purchase or a raw food box delivery and a Rawvolution sticker.

    14 claimed
  • $50USD
    Always a Friend Package

    All of the above and an advance ebook copy of the new RAWvolution cookbook due out in bookstores this summer.

    18 claimed
  • $200USD
    Be the Change.

    All of the above and a personally signed first run, first edition copy of the new RAWvolution cookbook due out in bookstores this summer.

    2 claimed
  • $500USD
    Crazy about Rawvolution!

    All of the above plus a one hour nutritional consultation with Matt or Janabai.

    0 claimed
  • $1,000USD
    Visionary Package

    All of the above plus a 3 day juice cleanse supervised personally by Matt and Janabai for you and a friend.

    0 claimed
  • $10,000USD
    Angel package.

    All of the above plus juice cleanse for you and a friend for 7 days (instead of the 5 day package perk) AND Matt and Janabai will act as your private chefs for an entire week.

    0 claimed
  • $50,000USD
    Our Saviour!!!

    All of the above plus a year's supply of the Raw Food Box service.

    0 claimed
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