Save Backstage

BACKSTAGE INC. is going to close without your help. Since 1981, Backstage has served the DC theatre community as its theatre bookstore and costume house.
Walter E. Claassen III
Small Business
Washington, District of Columbia
United States
4 Team Members



Since opening its doors in 1981, Backstage has provided the DC theatre community with access to theatre scripts, books, make-up, costumes, and dance supplies. This company was founded due to the requirements of this niche market that most retailers were unable to fulfill. Today, some of those needs can be met through the Internet. However, the average Internet retailer lacks the knowledge and commitment to quality that is required for theatre. You need the proper books or costumes that will last through more thaone event.


I am Rip Claassen, theatre teacher/director/costumer, with 1000’s of hours providing classroom instruction and over 100 theatrical productions in my career. I have also worked at Backstage for the last 24 years20 of those years as its manager.


Backstage has lost its lease, and the current owners have no interest in continuing at a new location. I am raising money to purchase the current assets, relocate to a new site, and grow the business into a larger and improved company. The book room will become that againThe Book Roomdedicated to carrying an wider section of scripts and theatre books with easier access than before. The rental and sales departments will triple in size, thereby allowing us to costume more events and provide a wider selection at Halloween. We will carry all the major dance and make-up brands at elevated stock levels. This increase will allow us to better serve our clientele with the quality and knowledgable staff we are best known for and you can’t find elsewhere.


The space I found has 12,000 square feet (current space is 2,400 sq ft). This new space will give us 750 square feet for The Book Room750 sq ft for office space1,000 sq ft for the dance department500 sq ft for make up3,000 sq ft each for costume rental and sales; leaving 3,000 sq ft for two rehearsal classrooms and a black box theatre thus providing affordable space for emerging theatre artists to rent.  The new space is walking distance from Metro and has plenty of FREE PARKING!


We need $190,000 to purchase Backstageassets$50,000 to build out the new space$160,000 to buy fixtures and new stock; and $200,000 for the first year’s operating expenses, licensing, advertising, and staff training. The black box theatre will be built using revenues and special campaigns. We are creating the first combined theatrical supply and theatre studio company on the East Coast.


As contributors you get access to our VIP Backstage passes good for discounts on retail, rentals,coaching sessions, classes (costuming, make up, & acting), and special events. Our special events include costume fashion shows, cosplay events, improvisational theatre events, children's shows, and workshops in all aspects of theatre and cosplay. Funding received will implement this plan in small phases unless all funds are collected by the deadline.


Our project is to take the old Backstage to its next level thus allowing it to remain a major support structure in the local theatre scene. This expanded scope will allow us to grow and consequently remain the premiere costume theatre supply company—not just to DC but to the entire mid-Atlantic region. Our commitment to excellence and our knowledgable staff will foster the growth of theatre by supporting costumers and thespians craft with quality and expertise they can not find on the Internet, at the Party Store, or in a Halloween shop.


I have run Backstage for 20 years, keeping it afloat through the rise and fall of the super bookstores, the Internet book boom, the fly by night Halloween shops, the bad service of Internet costume venues, the slowdown of DC business after 9-11, the anthrax scare on Capitol Hill, the DC sniper, and Hurricane Sandy hitting us this Halloween—a rent increase cannot stop me.


Ways You Can Help1) Cash, of course2) Spread the word.


Some people just can’t contribute funds, but that doesn’t mean they can’t help. Please share this with everyone you know. Encourage your friends to help.


Washington, DC, is the country’s second largest theatre district, and Backstage is part of our community. If Backstage is not saved then professional level costumes will be harder to find and the choices available more limited, as will your access to theatre books and scripts. Your choices will be dictated by unknown agents and officers of corporations.


Help me save this precious and unique resource.


Please use the Indiegogo share tools.

raised in 17 days
1% funded
No time left
$300,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on December 12, 2012
Select a Perk
  • $5USD
    Novelty item

    Pick a foam clown nose, stage cigarette, wire mustache, three pack of beads, or spider webs

    0 claimed
    Estimated delivery: July 2013
  • $10USD
    Acting scripts

    Actors always need scripts

    9 out of 10000 claimed
    Estimated delivery: February 2013
  • $25USD

    We will give you a discount coupon to take 10 % off any purchases or rental one time use only,

    13 claimed
    Estimated delivery: January 2013
  • $75USD
    Monologue coaching

    Schedule a hour long coaching session with Rip

    2 out of 50 claimed
    Estimated delivery: April 2013
  • $100USD
    Red VIP card

    Discount Card gives you 10% off all purchases and rentals, with 20% off once a month for the VIP day, free VIP costume consults, and one free event a year: fashion show, improv night, or launch party. Good for 1 year.

    5 out of 2000 claimed
    Estimated delivery: February 2013
  • $250USD
    Half price rentals

    Half price rentals for two years

    1 out of 50 claimed
    Estimated delivery: April 2013
  • $500USD
    Blue VIP card

    Discount Card gives you 15% off all purchases and rentals, with 25% off once a month for the VIP day, free VIP costume consults, and all events free: fashion show, improv night, or launch party. Good for 3 years.

    1 out of 1500 claimed
    Estimated delivery: February 2013
  • $1,000USD
    Costume a show

    Rental 25+ costumes for one week up to a contract that would normally be valued at $2500 - a possible $1500 savings. We need three weeks to pull costumes (some shows are faster or can be delivered sooner).

    0 out of 50 claimed
    Estimated delivery: April 2013
Do you think this campaign contains prohibited content? Let us know.
Other Campaigns You Might Like