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Full Android. Web, Apps, Messaging, Voice & Video calls. On your wrist.
Email Verified
Los Angeles, California
United States
7 Team Members



All indiegogo editions of the Rufus Cuff are fully customizable using the Open Source Android KitKat Kernel. A developer community will be available at rufuslabs.com, which will allow you to discuss and develop your Rufus Cuff project with other developers. For developer forum details and updates, sign up here.

Some samples from our friends at DODOcase to showcase the contrast stitch options and quality USA leather used on our DODOcase Band edition Rufus Cuff models. 


Stretch Goals

$200k in funding - DONE!

We’ll add a new band color option for reaching our goal! Orange. Anyone who ordered the ColorPack will instantly receive this color band at no extra charge.

$300k in funding - DONE!

We’ll add a new band color option! Violet. Anyone who ordered the ColorPack will instantly receive this color band at no extra charge.

$350k in funding - DONE!

Now, whether you wear your Rufus Cuff on the top or underside of the wrist, you can customize it even more with an engraved Rufus logo peg in 4 NEW COLORS (Red, Blue, Yellow, Green) - we'll ship a FREE extra PEG in your choice of color with your Rufus Cuff order. We'll also unlock a new color option for the Rufus Cuff body and band options: GRAPHITE GREY!

$450k in funding - DONE!

The Rufus Cuff is an excellent wearable for all sorts of health and fitness activities with its built-in GPS and motion sensors to track your workouts. It's also the perfect music companion for a run. In order to make sure the Rufus Cuff stays put in the most active circumstances we're developing a Sport Edition band, built to strap firmly with Velcro and maintain a more secure and snug fit on the wrist. 

$800k in funding 

We've been keeping track of everything you've been asking for and high up on the list is the request for a Dark Green band... something more subtle than our standard bright Green band. Well, we're doing it! We’ll add DARK GREEN as an option for bands AND ANYONE ordering on indiegogo will receive a FREE DARK GREEN band with their order at no extra charge.

$1mil in funding

rufuslabs officially begins the realization of a vision that our products should benefit more than just our users. We will begin donating 2.5% of net profits to fight disease, hunger, and discrimination around the globe. We’ll also unlock a new charitable edition Rufus Cuff in all new colors! (Our Special Edition Rufus Initiative models carry a higher percentage of sales being donated to charitable causes)

$2mil in funding

Our charitable initiative doubles to our full giving goal: 5% of net profits AND we unlock a new charitable edition Rufus Cuff in all new colors! (Our Special Edition Rufus Initiative models carry a higher percentage of sales being donated to charitable causes)


Q: What devices is the Rufus Cuff compatible with?

A: The Rufus Cuff is compatible with Android and iOS devices. Windows and Blackberry devices are not supported at this time, but could be supported in the future as we further our development.

Q: When do I make my color choices for my Rufus Cuff and my add-on perks?

A: As we get closer to production we will reach out to all our awesome supporters and ask for your preferences of color choices, engraving text, etc.

Q: Will the band fit my wrist?

We will be posting size charts and reaching out to our supporters before launch for them to be able to make the size selection for the band that is right for them. 

Q: How is the battery life? How does it charge?

The Rufus Cuff has a custom made 1175Ah battery. We expect it to last 1-2 days under normal use cases.  With 4-5 times the battery size of most wearables, we can get a lot more life out of a charge. The Rufus Cuff also charges via Micro USB, making it convenient for our users to charge anywhere and juice up - no proprietary charger needed.  

Q: Is it water resistant?

A: Yes, the Rufus Cuff can handle rain, spills and splashes. 

Q: What are shipping rates/policies?

A: Shipping for the Rufus Cuff will be FREE in the United States. International orders must add additional International Shipping perk to their order. 

Q: Can it be worn in righty or lefty mode?

A: Yup! The Rufus Cuff's UI can be adjusted to be worn in righty or lefty mode. It also has a portrait mode which is great for scrolling through Facebook or instagram feeds when worn on the underside of the arm.

Q: What if I need to change my shipping information before delivery?

A: We will be emailing all our backers as we approach production for shipping address confirmation/changes. Don't worry - we'll make sure the Rufus Cuff gets to you.

Q: Does it have led notification lights?

A: The Rufus Cuff has a built-in LED for notifications & alerts. The LED can also be used as a superbright handsfree flashlight (just like the flash on your smartphone, but without having to hold it).

Q: What will be included in the package?

A: The indiegogo edition Rufus Cuff will ship with our User Manual, Wall Charger, Micro USB cable, an awesome Rufus Labs sticker and a personal thank you note to you, our earliest supporters. * Each Rufus Cuff ordered during indiegogo will be marked as “Special Indiegogo Edition” on the underside of the main body. 

Q: Will the Rufus Cuff implement Android Wear?

A: No. The Rufus Cuff uses the FULL version of the Android Operating System to give our users an excellent and rich user experience on their Rufus Cuff.

Q: Does the Rufus Cuff feature a speaker or headphone socket?

A: The Rufus Cuff has a built in Mic and Speaker. There is no headphone jack. This helps improve water resistance and keep the Rufus Cuff as slim and sleek as possible. It does have BT 4.0 built in so it can support BT headsets and earphones. 

Q: Can we have some info for international shipping?

A. What is the Rufus Cuff's declared value?

The value and shipping information is printed on a sticker on your package when your Rufus Cuff is shipped. We will not be able to mark them as a gift or undervalue the package. This means that your incoming package may be subject to VAT or other customs fees.

B. Why was I charged customs?

Duties and taxes are calculated and charged by customs officials in your country. As such, they are beyond our control. You are responsible for duties, taxes, and any other charges that your country chooses to impose for the import.

C. How much will customs charges be for my country?

Charges are individually assessed by your country’s officials upon import and we are unable to provide an estimate on how much you may be charged for customs. Please contact the customs officials in your country to get a better idea of what the customs charges may be for your order.

Q: What's the status on Google Play?

A: The Rufus Cuff is built to conform to all necessary specifications and guidelines outlined by Google for Play access. A portion of the funds raised in our campaign will be used to pay for the certification and testing required by Google to be granted Play access. 

Q: I was one of the EARLY supporters and was eligible for the lifetime 33% discount - how do I use this?

A: AWESOME! Thanks for being an early supporter. The discount will be available off our full retail price on www.rufuslabs.com for all products once we begin shipping. 

Q: What materials is the watch made out of?

A: The Rufus Cuff is made from body-safe silicone and plastic materials for user comfort and a better quality build. 

Q: What if I want a refund?

A: As we are a small startup and this is a crowdfunding endeavor, it's difficult for us to offer refunds.  We are using this money to advance our development and to get the Rufus Cuff on the worlds wrists. Your contributions are going to good use right away.  We do, however, understand that there are extenuating circumstances sometimes. Please reach out to us via our contact page if this is the case and we are happy to help.  We can offer a partial credit within 15 days (minus PayPal and Indiegogo fees which are assessed immediately when your contribution is placed). We will not be able to offer refunds 15 days after your contribution. Thanks!  

Q: How is the heat dissipation?

A: Heat is a big concern for us with a wearable device like the Rufus Cuff. We are taking steps, both with processor selection, lower power consumption components and software solutions to make sure the Rufus Cuff won't go over certain threshold temperatures. 

Q: What kind of compatibility will the Rufus Cuff have with iPhone since it runs on Android?

The Rufus Cuff & iPhone - Features

  • Full access to Siri 
    • Use voice commands to place calls, send messages, ask for sports scores, find out the weather… almost anything you can do using Siri can be done through BT connection on the Rufus Cuff, right on your wrist.
  • Camera Shutter Control
    • Place your iPhone anywhere for a good pic and step into frame. Use the home button on the Rufus Cuff to trigger your camera shutter and take a photo or video.
  • Music Playlist Control
    • See all your iPhone playlists and control them right from your wrist
  • Receive Alerts & Notifications
    • receive bluetooth push alerts from Messages, Email, Calendar, and apps like Facebook and more – anything the iOS Notification Center supports.
  • Data Tethering
    • If your carrier plan supports data tethering, the iPhone can be connected to the Rufus Cuff, allowing the RC to access your smartphones data network.

* We are working on a software solution to allow for the use of sending iMessages directly from the Rufus Cuff. This will most likely be a post launch software update.

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