Restore ReDress!

Bring back the best independent plus size store in the world! (With more options and a new storefront!)
20130306212536-rk
Rachel Kacenjar
Small Business
Cleveland, Ohio
United States
1 Team Member

About Re/Dress and my plan for it:

From 2008-2011, Re/Dress NYC was an awesome brick & mortar store where plus sized folks could go to shop, empower themselves and feel at home while finding the most stylish vintage and modern clothes in the world. While the store closed over a year ago, I've done multiple jobs- from art direction to direct fulfillment for the online store since June of 2011. I have a deep, personal connection to Re/Dress and plus size fashion, and I know that Re/Dress means the world to lots of other people too! For these reasons, when Deb, the previous owner, decided that she wanted to sell the company, I rubbed my last two pennies together to buy it. I just couldn't let it die.

Well, now I need money to bring it back to life! I need funds for inventory, supplies, and to get us back on track to get into a storefront again.

I have big plans for Re/Dress:

1. Build a bigger stock of favorites like teggings and our awesome vintage selection. (And re-open the website in April of 2013 so you can get your Spring fatshion on!)

2. Offer a larger range of sizes--up to a 5x at least. The higher, the better.

3. Offer a vast assortment of "masculine" clothing and accessories for folks who dress in flavors other than feminine.

4. Expand our range of models of all shapes, ages, sizes, colors and
gender identities (or non-identities) in our online catalog and
advertising. We love to showcase people in all of their complex and
beautiful forms.

5. As soon as the website is back up and running, begin work to find a brick & mortar store we can call our own!

I have been in plus size fashion since 2007, when I opened what I believe to be the first plus size only vintage store, Cupcake & Cuddlebunny. I started designing and producing my own clothing line in 2009, because there just needed to be more variety in the world of plus size clothing. If you know me, you know that I work hard for the things that are important to me, and I can never let a dream die. My dream is for Re/Dress to not only be restored, but to grow and flourish! I need your help to make it happen!
 

Challenges:

The risks and challenges of reviving Re/Dress are mostly financial. I am 100% committed to re-opening our online store in April, 2013 and would love to open a storefront (location TBD) by the end of the year.

I am a hardworking gal, but I will need to hire at least one part-time employee to get this thing off the ground. I hope to be able to hire more people as time goes on, because we have a big mission and need a lot of help.

In order to expand our sizes and types of clothing, I will also need to spend a lot of time dealing with vendors and may have to travel. This part of the venture is deeply important, and the more money we raise, the faster it will happen.

To do this thing the way I want to, I'll need a lot more than $25k, but I'm super-resourceful and am starting small in hopes that we can fund ourselves well enough to really have a kick-butt site launch and garner enough revenue to complete the whole shebang by 2014.

 

How you can help:

If you can't donate, you CAN spread the word. Please tell your friends about our campaign! Add us on Facebook and Twitter, and let the fashion forward plus sized people in your life know about us!

 

*Just an acknowledgment: in my video, I say "There's no wrong way to
have a body." That's a Glenn Marla quote!

 

Find This Campaign On
$27,110USD
raised by 609 people in 23 days
108% funded
0 time left
$25,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on March 29, 2013
Select a Perk
  • $5USD
    Thanks-a-zillion!!

    We appreciate your support and will let the twitter-verse know just how we feel. We will also list you on our backers page on the new site! Thanks for the Re/Dress love!

    20 claimed

  • $10USD
    Sneak-peek-a-roo Part 2

    We're limiting the number of these so folks actually have a more exclusive sneak peek! This is part 2- your last chance to claim it! This perk grants you admission to our 48 hour online sneak peek event at the new Re/Dress website! You'll get 20% off EVERYTHING (even teggings!) & a chance to see all the fabulous modern spring goodies and luscious vintage pieces before the crowd!

    198 out of 250 claimed

  • $25USD
    Stick it to 'em!

    A limited edition sticker and button set, plus a coupon for your first purchase at the new Re/Dress! (Stickers and buttons say "double chins are the new black" and "I'm a plump dumpling!") + All of the above!

    85 claimed

    Estimated delivery: April 2013
  • $40USD
    UN-limited ed. TOTE-ally rad!

    Since our limited edition bags sold out, here's an option for a new re-useable tote with our new logo and the MORE RUMP LESS FRUMP logo on the flip side. They come in a variety of colors (let us choose for you, ok?) and will contain the button and sticker set offered above, AND you'll still get the other perks!

    67 claimed

    Estimated delivery: May 2013
  • $50USD
    Fat Mermaids unite!

    Your very own bar of deliciously lush, handmade Fat Mermaid brand soap (made by me!) Available in pistachio & mint, dark bourbon & vanilla bean, or unscented goat's milk. + All of the above! (except for the limited-edition tote bag)

    56 claimed

    Estimated delivery: April 2013
  • $75USD
    Double Chins are the New Black

    One of our famous tees! Your choice: "Double Chins are the New Black" or "I'm a Plump Dumpling." On a black tee available in sizes small-6x. We'll choose the color ink, okay? + All of the above! (except for the limited-edition tote bag)

    26 claimed

    Estimated delivery: May 2013
  • $100USD
    Shazam- you're glamourous!

    You deserve to have your name in lights! (Or at least have a fabulous piece of fatshion named after you!) We'll name a garment after you on our website, plus you'll get all of the goodies listed above! (except for the limited-edition tote bag)

    34 claimed

    Estimated delivery: May 2013
  • $100USD
    Fat Rant Fanatic!

    A VERY limited edition, signed dvd copy of Joy Nash's smash internet video "Fat Rant," which has over 1.7 million views! Only 5 available- totally collectible! If you haven't seen Fat Rant, watch it here: http://www.youtube.com/watch?v=yUTJQIBI1oA

    0 out of 5 claimed

    Estimated delivery: April 2013
  • $125USD
    Junk Food + Internet 4E!

    This is a VERY limited edition Alexander Henry 'Midnight Snack' iPad Case. Only available to donors giving $125 or more! If you already gave $125+ you'll get one too! (Plus you get the totebag, tee, soap, and all the other perks!) See the photo in our gallery tab for details.

    2 out of 35 claimed

    Estimated delivery: April 2013
  • $250USD
    You better WERK

    Your very own fashion consultation or closet audit (if you're not local to Cleveland, OH, we can do it via video chat) by Rachel Kacenjar! Learn which pieces of your wardrobe to cherish and which ones should perish! Plus you'll get all of the goodies listed above! (except for the limited-edition tote bag)

    5 claimed

    Estimated delivery: June 2013
  • $500USD
    Teggings of the month club

    Membership into our extra special, super fabulous TEGGINGS OF THE MONTH CLUB! Every month for one year, you will receive one pair of our exclusive teggings- the most comfortable and durable leggings in the world that fit from a 1x-5x. You'll get a new color each month and even a special edition screen printed tegging that you can't get anywhere else! Plus all of the awesome stuff listed above! (except for the limited-edition tote bag)

    4 claimed

  • $1,000USD
    Style Icon Status 4E

    You basically own my heart, but you'll also own your very own dressing room in Re/Dress when we open the store! It will be a homage to your beautiful self and we shall shower you with gratitude in it, with unlimited personal shopping sessions for one year! (Plus all the goodies listed above (except for the limited edition tote bag)

    1 claimed

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