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re/Action (www.reactionzine.com) is a reader-funded indie publication about the games industry: its product, its players, and its culture.
Andrea Shubert
Video / Web
Watertown, Massachusetts
United States
3 Team Members

re/Action is an experiment in reader-funded opinion, commentary, and analysis about the games industry.

Our site (www.reactionzine.com) is a platform for talented writers, from the mainstream of the games industry and beyond, to discuss the sorts of issues that are vitally important but do not serve a specific commercial purpose. During our prelaunch, re/Action has featured amazing people with compelling stories:


Why do we need your help?

For this to continue, we need funding. We intend to pay a quality rate -- $200 per article -- and that can only happen with your financial support. We aren’t taking advertising from the games industry. We need $41000 to support our team for the last six months of 2013. Here is the breakdown:


  • $200/article to the writer * 78 articles (avg. of 3 each week for 6 months): $15600

  • Staff costs (Mattie, Stephen, Andrea) of $833/month each: $15000

  • Costs for print publication’s layout, artwork, and similar: $5000

  • Webhosting, monitoring, domains, taxes, and other administrative costs: $1050

  • Approximately 7.5% buffer for unplanned expenses: $2750

  • 4% Processing Fee: $1573

  • Total: $40976. We rounded up a bit. =)


This project is all-or-nothing. Either we get enough to launch for real, or August 1st will be our last day.

What’s In It For You?

Other than the nifty writing that you can’t find anywhere else? Other than making the statement that the games industry has many voices and all of them deserve a chance to be heard? Other than supporting a site that will honor the smart, kill the trolls, and celebrate the unique? Perks, of course.

  • Like almost every other funding campaign, we will post your name on a page. Two pages, really --

  • A physical copy of our magazine will be made for our dedicated subscribers. A keepsake of our site and the issues we discuss. We intend to print one each quarter.

  • Consulting services from Mattie Brice, our Editor in Chief. She will consult about topics concerning diversity, narrative, and play.

  • Consulting services from Andrea Shubert, our Producer and Managing Editor. An award-winning game designer, Andrea will consult almost any game project you’d like.


We believe that a commercial enterprise funded by its readers can be a fearless voice in the games industry. This can only happen with your help. $5/month (via a $30 contribution) would help plenty. Please, have a look at our articles and decide for yourself.

Find This Campaign On
raised by 260 people in 30 days
27% funded
No time left
$41,000 USD goal
Fixed Funding This campaign did not meet its $41,000USD funding goal by the deadline.
Campaign Closed
This campaign ended on August 1, 2013
Select a Perk
  • $6USD
    Contributing Supporter

    This gives $1/month to the project. Your name will be listed on the site and in our magazine.

    24 claimed
    Estimated delivery: August 2013
  • $30USD
    Contributing Subscriber

    This works out to $5/month and would make a real difference. We'll give you a six-month subscription to the PDF version of our magazine (scheduled for 11/1/13 and 2/1/14), and the above reward.

    148 claimed
    Estimated delivery: November 2013
  • $75USD

    This level will give us a great chance to succeed. It works out to $12.50/month. We will send to you a physical copy of re/Action and the above rewards.

    37 claimed
    Estimated delivery: November 2013
  • $80USD
    International Subscriber

    This is the same as the "Subscriber" reward, but the extra $5will help with the shipping costs. If you aren't from US or Canada, please select this.

    4 claimed
    Estimated delivery: November 2013
  • $150USD

    If you work in the industry and want us to succeed, this level will make the difference. It works out to $25/month. We will send to you an additional physical copy (2 total) of re/Action and the above rewards, including listing your name as a "Sustainer."

    10 out of 20 claimed
    Estimated delivery: November 2013
  • $160USD
    International Sustainer

    This is the same as the "Sustainer" reward, but the extra $10 will help with the shipping costs. If you aren't from US or Canada, please select this.

    1 claimed
  • $1,000USD
    Superstar 1

    The above rewards (but not the other Superstar reward), and: A day of consulting from Andrea on a game project of your choice. This can range from TCG design to social games to almost any game. She will playtest, talk through core system design, and potential business concerns. This perk must be used before 9/30/13, and within 50 miles of Boston MA or remotely. (Due to noncompete issues, Andrea might not be able to contribute on some designs - email andrea@reactionzine.com first.)

    0 out of 5 claimed
    Estimated delivery: August 2013
  • $1,000USD
    Superstar 2

    The above rewards (but not the other Superstar reward), and: Mattie will provide her services in consulting, speaking, and teaching about topics concerning diversity, narrative, and play. This includes editing, game development consultation, workplace assessment, keynoting at events, leading workshops, and giving lectures. Please note that this amount does not include airfare/hotel costs if any. Email mattie.brice@gmail.com for more information before selecting this.

    0 out of 5 claimed
    Estimated delivery: August 2013
  • $5,000USD
    Corporate Sponsor

    The above rewards (but not the Superstar rewards), and: A 100px square logo on the front page of our site with ad copy, in the right-hand column, for six months. It can be changed monthly. There will be up to three of these and they will alternate between Sponsors. We will also print a full-page advertisement in our magazine. (Of course, we reserve the right to reject any advertisement, including those from within the core of the game industry.)

    0 out of 3 claimed
    Estimated delivery: August 2013
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