Rabbit Ray

Helping children understand medical procedures through play.
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Esther Wang
Design
Singapore
Singapore
6 Team Members


SUMMARY

Rabbit Ray is a friend that explains blood taking to children through play.
Children are fearful about needles. Rabbit Ray wants to change that.

He helps your child stay calm when the nurse needs to take your child's blood for a health check. How? Rabbit Ray allows children to be familiar with the procedure by practising on him first.

However, Rabbit Ray needs your help in making it through from the factory to children all over the world.

In order to end up comforting children in hospital, we need funds for his production tool so that Rabbit Ray can be multiplied endlessly and isn't alone in his quest to the hospital


Rabbit Ray lets child patients be children first, patients second.

Why do we need your help?

Rabbit Ray is almost a reality, for him to take the leap into children around the world – he needs to go through tooling and pass through child safety testing.
We got that all covered, factories are selected and tests centers have been contacted but as you might have guessed; it takes a lot of money to start up the production. That is where you come in, if you think Rabbit Ray is serving a worthy cause, you can help Rabbit Ray to become a reality. Please support us and help Rabbit Ray in his quest to the hospital!

We aim for $15 000 USD so that we can start the production. With this $15k we are able to produce the production mold which can be used to produce hundreds of Rabbit Rays. We have a stretch goal of $35 000 USD to extend the content of our interactive e-book that accompanies Rabbit Ray. We could use all the funding possible in creating a better environment for children in hospital!


Every child - healthy or recovering, should be treated like a child.


Through our process, we realised healthy children likes to play with Rabbit Ray too :) According to our little experts, it makes them feel like doctors - because of the realistic tools.


What makes Rabbit Ray unique?


"I like Rabbit Ray, his instruments almost look real"
- Maartje, 4 years, playing with Rabbit Ray


"You feel like a real doctor when playing with him (Rabbit Ray)"
Sneha,  11 years, playing with Rabbit Ray. 


What do I get if I contribute?


FAQ

I have questions, who can I speak to?
Please email us at estherspeaks@joytingle.com or annet@joytingle.com - and we will respond the soonest possible.

My child is not sick, why do I want my kid to play with Rabbit Ray?
Rabbit Ray is not a toy just for chronically ill children. Rabbit Ray educates every kid about their healthcare. By involving them while they are still young, you encourage them to take ownership of their healthcare at an early age.

Does Rabbit Ray only explain blood taking?
Rabbit Ray is a communication tool that can also be used to explain the bodily systems to children. Currently, he explains blood draw but he will not stop here. We envision him to explain more medical procedures.

Why is it USD$168? Is it expensive for a toy?

We would love to lower the price. Unfortunately, quality materials and rigorous child safety testings do cost - and this is something we will not scrimp on, given the clinical settings of hospital users. Silicone and plastic is preferred due to it's inert, non-porous surface; this means low germ-retention on it's surface.

I live in Singapore, should I pay shipping costs?
Yes, we also ask you to add an extra amount to cover the postage fee. From Singapore, we ask you to pay $2, $3 or $5,- depending on your selected perk.

I don’t live in Singapore, should I pay shipping costs?
Yes, we ask you to add an extra amount to cover the shipping fee from Singapore to anywhere in the world. From Singapore, we ask you to pay $10, $25 or $45,- depending on your selected perk.

Why is Rabbit Ray a Rabbit?
A survey was disguised as an art lesson - where children are given worksheets of teddy bears, cats, bear; and told to chose their faouvrite animal and draw the imagined scenario where the character will be. Most children chose the rabbit, including the boys!

Why is it a animal figure? Will a human face be more relatable?
There is a small group of people who is averse with human-likeness, the ones who are uncomfortable with dolls and clowns. Hence, to ensure the educational doll will appeal to as many kids as possible, a non-human face was selected.


Who is the team behind this?

We are a start-up called Joytingle and aim to make healthcare experiences more enjoyable to children. We believe in "Children First, Patients Second”.

Finally, a BIG THANK YOU to the following - parents of Tim & Darry, Sneha & Pooja, Nurse Yen and her son; for allowing us to film this video! It is quite a request for camera shy Singaporeans, but you agreed! And Michael Zhou - NUS PhD Pyschologist for his time and advice in the project.


Find This Campaign On
$1,836USD
raised in 29 days
12% funded
0 time left
$15,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on December 23, 2013
In partnership with
Select a Perk
  • $10USD
    The Mysterious Rabbit

    We promise we won't let you down on our special thank you! You can expect something fun in your inbox by the 9th of December!

    6 claimed
    Estimated delivery: December 2013
  • $15USD
    The Mysterious Bloodcell

    For those who like a tangible thank-you token: The red blood cell keychain! *ONLY on Indiegogo* PLUS The SPECIAL thank you: We promise we won't let you down on our special thank you! You can expect something fun in your inbox by the 9th of December! Please add $2,- for postage in Singapore. Please add $10,- for shipping to international destinations.

    1 claimed
    Estimated delivery: April 2014
  • $25USD
    The Practical Rabbit

    For all our practical contributors out there: Get the interactive animated E-BOOK that explains all about your child's blood and blood drawing!

    0 claimed
    Estimated delivery: February 2014
  • $35USD
    The Gift Rabbit

    Get the three most awesome friends of Rabbit Ray: Soldier White Blood Cell, Healer Palette &; Red Blood Cell sidekick. PLUS Get the E-book, explaining the blood draw procedure in a fun and interactive way! Please add $2,- for postage in Singapore. Please add $10,- for shipping to international destinations.

    1 claimed
    Estimated delivery: April 2014
  • $50USD
    The Get-value-for-money Rabbit

    This value set is meant for those who don’t need the medical toy made from silicone. You get a plush hand puppet version of Rabbit Ray PLUS The E-book PLUS Rabbit Ray his little three friends; Red Blood Cell, Soldier White Blood Cell &; Healer Palette. Please add $5,- for postage in Singapore. Please add $25,- for shipping to international destinations.

    2 claimed
    Estimated delivery: April 2014
  • $168USD
    Rabbit Ray Official SET!

    The official silicone version of Rabbit Ray + his instruments for blood draw and injection, PLUS the e-book! PLUS the 3 little friends! Please add $5,- for postage in Singapore. Please add $30,- for shipping to international destinations.

    3 claimed
  • $300USD
    TWINS!

    Get TWO sets of the official silicone version of Rabbit Ray! PLUS the E-book PLUS two sets of his three small friends! → This set is only available on Indiegogo! Please add $5,- for postage in Singapore. Please add $45,- for shipping to international destinations.

    1 claimed
    Estimated delivery: June 2014
  • $680USD
    A bunch of Rabbits!

    FIVE sets of the official silicone version of Rabbit Ray! PLUS five of the e-book PLUS five sets of his three small friends! Please add $15,- for postage in Singapore. Please add $60,- for shipping to international destinations.

    0 claimed
    Estimated delivery: June 2014
  • $2,500USD
    Super hero recovery story!

    Is your child conquering an illness? Wow, your child is a super hero! This Indiegogo ONLY pledge gives you a personal CARTOON featuring your child as the super hero in his own recovery story. We will come to your place to learn about your stories and we will draw up a unique cartoon that covers your child's recovery. When you are not located in Singapore but still like this pledge please consult us for the possibilities!

    0 out of 3 claimed
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