Project X

Join project X and become a member of one of the world's top women's cycling teams
By0rlguijnjvvvszukoy
Kristy Scrymgeour
562 Facebook Friends
Sports
New York City, New York
United States
17 Team Members

Making change often means going about things from a different angle. Our mission is to expand the possibilities of cycling team sponsorship and to create a new model for sustainability.



Women's cycling is on the verge of change and growth. We believe three things can help continue this trend:

1. Increasing exposure - getting women's cycling broadcast for the world to see
2. Growing the fan base - aligning the huge numbers of recreational women's cycling with pro bike racing
3. Creating stars for people to follow - telling the stories of the amazing competitors in the Women's Pro peloton

We believe enhancing these three areas will bring in the sponsors we need to grow the sport.

Project X is about taking our search for sponsorship to fund one of the top women's cycling teams in the world and addressing these three points. We want to build a link between the recreational cyclist and the pro rider to create an engaged community; by making the team accessible and essentially sponsored by its fans. By building the fan base around the team, we are in turn bringing more exposure to the sport. 

We're following a model that has been proven by countless soccer clubs from around the world and leaning on a tradition made famous by American football's Green Bay Packers. By becoming a member of Project X you are not just supporting a team, you a creating a foundation upon which the sport can grow. Much in the same way fans did when Billie Jean King championed the formation of the WTA you will be helping to level the playing field, by saying women's cycle sport matters enough to you that you are willing to make a financial contribution to see this program continue. 

Bicycling Magazine: The World's Fastest Women Want You
ESPN Evelyn Stevens Breaking Ground for Women
Self Magazine Six reasons we're total cycling converts
CRCA  Project X – Crowdfunding the Future of Women’s Cycling
WomensCycling.com Help Velocio Sports Project X
Velonews Velocio sports announces crowd funding campaign
Cyclingnews Specialized-lululemon turns to crowd funding for sponsorship
Conquista - The Cycling Quarterly Support Women's Cycling: Project X
The SLO Cyclist Show your support for women's cycling
Velojoy Inspired by Women's Pro Cycling. Join the club!
Cycling Time Trial podcast
Outspoken Cyclist radio interview

We're looking for you to become a club member of Project X. The size of your contribution doesn't matter as much as your engagement with the team. Share the project with your friends and family and encourage them to become members as well. Come out and support us at the races or special team events that are scheduled around our race calendar, follow our riders on social media and interact with us to keep growing our community.

Over the next season we're going to share with you the characters and stories that make up the women's pro peloton. With your help we want to be able to show the world how dynamic and exciting pro women's bike racing is.

We are Team Specialized-lululemon, owned and managed by Velocio Sports. You may know us from the amazing-looking race kits we love to don, design courtesy of lululemon, you may have found out about us when you bought you're own Specialized Bike or maybe you've been following us for years. 

The team began as T-Mobile in 2005, created by Bob Stapleton and included riders such as Ina-Yoko Teutenberg and Kristen Armstrong. It morphed into Highroad/HTC-Highroad in 2008 until 2012 when it became Specialized-lululemon under Velocio Sports.

We are one of the leading women’s racing teams in the world. In 2012, ten of our riders represented their countries at the London Olympics. We’ve won some of the biggest bike races in the world and we’re the current World Champions in the Team Time Trial.



Right now there’s a huge buzz around women's cycling as advocacy groups push for change and cycling brands in the industry focus on products for women. This year ASO is featuring La Course, a one day women's race on the Champs-Élysées which coincides with the final day of the Tour de France.

The event will be broadcast in over 150 countries. This is a huge step in the right direction but we still have far to go.

The women's calendar is filled with World Cup events which cover the same roads as the men's spring classics, we have great stage racing such as the Giro Donne, Holland Ladies Tour and The Women's Tour in the UK. All of these races need to be seen as they happen for full spectator enjoyment and to create return on investment for potential sponsors.

It's really a beautiful sport. At a grassroots level, more and more women are riding either for fitness, recreation or to commute; and at the top level the racing is so exciting to watch that its bursting at the seams.

We're hoping through Project X to quantify for broadcasters and for future sponsors the support that exists for women's racing.





It takes 1.4 million dollars to run a top global international women's cycling team properly. In most cases, this is one fifteenth of what it takes to run a men's pro-tour team. The funds cover the salaries of 11 riders and six staff, travel and logistics, insurance and fees for a full year. 

We know we can get part of that budget from corporate partners and going forward we will continue to pursue that as an option for the future. What we are looking for is the rest of the budget needed to continue and improve this program in 2015.

This campaign is about two things. One, ensuring this team of female athletes continues competing at the top level in their sport whilst pursuing their goal of representing their respective nations at the next Olympics in Rio. And two, to create some excitement around the team and the sport and to grab the attention of corporate sponsors out there who will see the sport as a viable marketing spend.

Our pledge to you is that when we succeed we will continue doing what we've always done, and give back to the sport by furthering the development of women's cycling.

You’ll be an enormous help just by believing in and supporting the cause by sharing it with your friends and family via social media. The more people this campaign reaches the more likely we are to reach our goal!

Help us change the future of women's cycling. Join Project X. 

What we can do together is always greater than what we can do alone!

A successful weekend of racing with a double win for the team in Sweden this weekend. Check out the two highlight videos. 

Road Race see Chantal Blaak win the first World Cup of her career:


The Team Time Trial sees the team defend its title for the third time:



Ally Stacher gives her opinion above in this video by Aschwin Kruders.

Our Project-X super soft T-shirt 

Project-X cycling cap


    Find This Campaign On
    $100,820USD
    raised by 617 people in 1 month
    14% funded
    No time left
    $700,000 USD goal
    Flexible Funding This campaign has ended and will receive all funds raised.
    Campaign Closed
    This campaign ended on September 5, 2014
    Select a Perk
    • $10USD
      Welcome to Project X!

      Congrats, you're now a club member of Project X! You'll go on our member email list to receive exclusive team email and video updates and have your name listed on our 2015 sponsors page.

      58 claimed
    • $25USD
      Chapeau!

      Hats off to you for your support and then slip on the Project X cycling cap. Perfect for keeping the sun and rain out of your eyes on long rides or for blending in when you sip a cappuccino in your local hipster coffee shop!

      171 claimed
      Estimated delivery: January 2015
    • $50USD
      Feel it!

      Super soft team Project X special edition t-shirt. Show your team spirit! (Please add $10 for shipping and handling)

      127 claimed
    • SOLD OUT

      $75USD
      Talk it up!

      10 minute skype chat with one of our team members. Each of our 11 team members will be available for a one on one skype chat

      11 out of 11 claimed
      Estimated delivery: September 2014
    • $100USD
      Represent!

      Club members baseball hat and super soft Project X t-shirt combo. Show your style and swagger at the races! ( Please add $10 for shipping and handling.)

      76 claimed
    • $250USD
      Ride Project X!

      Special edition Team Project X race jersey with your name printed on the sleeve. This will only ever be available to team riders and club members. Official Pro style, high quality, light weight jersey! Congrats you've made it into the break! (Please add $10 for shipping and handling.)

      54 claimed
    • $500USD
      The Breakaway!

      Special edition Team Project X racing kit includes high quality jersey and bibshort with your name printed on the sleeve. Look and feel like a Pro! Go to the head of the peloton! (Please add $10 for shipping and handling.)

      33 claimed
    • $1,000USD
      The Stage Winner!

      Deluxe team kit package includes a special edition team jersey with your name on the sleeve, team bibshorts, along with a musette, water bottle, Project X team owners hat and high quality Project X T-Shirt. Zip up and hands up for a full victory salute!

      17 claimed
    • SOLD OUT

      $2,000USD
      Young Riders

      As part of our commitment to development we are offering this package to junior or development riders. (For girls or amateur women only). 4 day training camp experience at our annual training camp. It includes training with the team, having one of our riders as your mentor for the 4 days and being included in all the other activities going on at camp. The camp will be in California. Perk includes training food and accommodation. Airfare not included.

      4 out of 4 claimed
    • $5,000USD
      Brunch ride I

      Join an exclusive breakfast ride with 5 team members in NYC (limited to 10 people per ride, does not include airfare or accommodation.)

      0 out of 10 claimed
      Estimated delivery: September 2014
    • $5,000USD
      Brunch ride II

      Join an exclusive breakfast ride with 5 team members in NYC (limited to 10 people per ride, does not include airfare or accommodation.)

      0 out of 10 claimed
      Estimated delivery: September 2014
    • $15,000USD
      Sprint with Teute

      Limited one day sprint clinic with world renowned sprinter Ina-YokoTeutenberg – offered in NYC or California. Learn how to sprint from the best. Bring three of your friends for the exclusive clinic and all of you will receive a personalized team jersey for the ride. (Perk includes 3 hours of training and lunch. Airfare and accommodation not included.)

      0 out of 1 claimed
      Estimated delivery: November 2014
    • $15,000USD
      Ride with George

      Get an entry for 1 or 2 people to George Hincapie's Gran Fondo in Greenville SC - October 25, plus a exclusive one hour ride with George the next day. You'll also receive the personalized team kit for the ride. (Airfare and accommodation not included.)

      0 out of 1 claimed
    • $15,000USD
      Ride with Bernie

      Chance for you and a friend to do a personal 2 hour ride with Bernie Eisel in either Austria or Adelaide. You also get a personalized team kit for the ride. (Airfare and accommodation not included.)

      0 out of 1 claimed
    • $50,000USD
      The Whole Enchilada!

      Get the team bike, helmet, and get decked out with the full personalized team kit when you come to our annual training camp for 4 days in December. Didn't we spot you training on the Mur de Huy?

      0 out of 10 claimed
      Estimated delivery: November 2014
    • $100,000USD
      Corporate Super Pack

      Affiliate your brand with the team by becoming an official sponsor. Get special race access, website and vehicle branding and get a special edition Project X team kit with your logo on it for 15 staff members plus and opportunity for a team appearance at your headquarters or an event. More details can be requested by contacting us.

      0 claimed
      Estimated delivery: November 2014
    • $200,000USD
      French Alps Super Pack

      Become an official team sponsor and get special race access, website and vehicle branding, a rider appearance opportunity at your place of business or event, Special edition Project X team jersey with your company logo for 20 staff members, plus an invite for 6 colleagues or clients at our team training camp in the French Alps in 2015. More details available by contacting us.

      0 claimed
      Estimated delivery: November 2014
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