Portland's Historic Academy Theater Needs You!

Help write the next chapter of our history by contributing to our conversion from film to digital projection.
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Julie Stewart
Theater
Portland, Oregon
United States
2 Team Members

 

FUNDRAISER ENDS AT MIDNIGHT TONIGHT!!

 

Excuse me for the long update but I have been asked these questions quite a bit and thought it would be helpful if I addressed them to everyone:

"why not raise ticket prices to help with the funding",

"what about buying one projector now and the rest later", 

"what will you do if you don't reach your goal" and

"will you stay in business if you don't reach your goal" 
...


Here goes:

We initially thought about raising the ticket prices but decided not to for a couple of reasons.  First is that we want to stay true to our business model which is to be an affordable family entertainment venue. Raising prices goes against this.  Plus, 35-45% of every dollar we bring in goes to the movie studios so if we raised prices all we would be doing is putting more money in their pocket.  No thanks.

I  wish we could buy the projectors one at a time and spread out the payments but the reason we were forced to turn to crowdsourcing is that film won't be available after this year.  We need to convert all now.

We still have several days left and are still hoping to reach our goal, or get close to it. That said, crowdsourcing is never a guaranteed success. We knew that going into this and we do have a backup plan. If we do not raise the full amount by the 30th, we will do other various fundraising events to close the gap.

The business is solid - we aren't raising money to keep the business afloat because we made poor business decisions - we're raising money to buy projectors we didn't know we'd need when we opened 7 years ago. The money raised is ONLY going to projectors - not to paying our bills. We've promoted the heck out of this thing online and in the media and we are hoping donations will continue to come in between now and the end of the campaign. 

Thank you to everyone who has supported us!  We are blown away by the support and we hope in these last four days, we can keep the momentum and get to our goal!

Thanks, Julie

 

 

 

Overview

Seven years ago, we preserved an important piece of Portland’s cinematic history and helped transform an entire neighborhood in the process.

Now we’re at a crossroads, and we need your help. Simply put, without your financial support, rather than preserving history, we may become history.

Here’s the scoop: For close to a century, the words movie and film have been interchangeable. Soon this won’t be the case. By year’s end, all new Hollywood releases will only be screened digitally, rendering 35mm projection equipment obsolete. 

If the Academy Theater wants to avoid the fate of those who believed “talkies” were simply a fad, we must convert from film to digital equipment as soon as possible. But that's not as easy as it sounds.

 

DIGITAL CONVERSION: Frequently Asked Questions  http://www.academytheaterpdx.com/digital-conversion-fundraising/

 

What We Need & What You Get

Unfortunately, new equipment is incredibly expensive. Upgrading to digital projectors in all three theaters will cost approximately $96,000. Installation costs and necessary sound system upgrades will require an additional $21,000. As you can imagine, this is an enormous financial burden for a small independent theater.

Our (admittedly) ambitious goal is to raise $75,000 (or more!) by September 30, 2013. This amount will help cover the total cost of three new digital projectors, sound system upgrades, installation charges and Indiegogo processing fees. You can help us reach this goal by making a donation today. 

In exchange for your contribution, we will reward you with one of the many fabulous incentives listed on the right hand side of this page. 

Any amount, however small, helps push us closer to our goal. 

Assuming we reach this goal, digital conversion will happen immediately (although installation of new equipment may take several days.) And once new projectors are installed, our movies will look and sound better than ever!

 

The Impact

When we decided to restore the Academy, our goal was simple. We wanted to create a friendly neighborhood venue where families looking for a fun night out wouldn’t blow an entire paycheck buying popcorn, soda and a few movie tickets. For the past seven years we’ve sustained that goal by offering our patrons affordable entertainment, food and childcare in a beautiful 1940s setting. And the Montavilla neighborhood has thrived as a result.

We love our community, we love our theater, and we love how our theater has enriched the surrounding neighborhood in ways we never could have predicted. We know that you - the 2000+ patrons who visit the Academy each week - feel the same way. That is why we are hoping that -- with your help – we can continue to be a vital part of the Montavilla neighborhood for many years to come.

 

Other Ways You Can Help

Even if you can’t contribute financially, please know that you can help by simply spreading the word! Just share this page with family, friends and colleagues -- or post it to Facebook and Twitter -- and encourage others to do the same. Our fundraising campaign can only be as successful as we are in spreading the word about it. 

In closing, we’d like to thank you, both for your patronage over the past seven years and for taking time to learn about our fundraising campaign. If there’s one message we hope you take away from our campaign, it’s this: 

 

Without your support, we’d be history!

 

About The Academy: Originally launched in 1948, the Academy Theater was a popular Southeast Portland destination until its closure in the 1970s. Three decades of neglect took their toll, but a full-scale renovation was completed in 2006. Great attention was paid to every detail of the project. Using vintage photos of the theater’s first incarnation, the glittering rounded lobby and signature marquee were restored to perfection, imbuing the building with authentic 1940s charm. For more information, please visit our web site at www.academytheaterpdx.com.

 

Find This Campaign On
$48,635USD
raised by 893 people in 1 month
65% funded
No time left
$75,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on September 30, 2013
Select a Perk
  • $1USD
    Pledge of $1 or more

    We are very grateful for your donation! Please help spread the word about our campaign to family and friends!

    19 claimed
    Estimated delivery: October 2013
  • $10USD
    Pledge of $10 or more

    One free movie ticket - You will also be thanked for your contribution on the special donors’ page on our website. But check below to see how you might benefit by contributing just a little bit more!

    85 claimed
    Estimated delivery: October 2013
  • $25USD
    Pledge of $25 or more

    2 free movie tickets and 2 free small popcorns. You will also be thanked for your contribution on the special donors’ page of our website. But look below to see what you might be missing for a bit more!

    299 claimed
    Estimated delivery: October 2013
  • $25USD
    Pledge of $25 or more

    You will receive an Academy Theater T-Shirt! You will also be thanked for your contribution on the special donors’ page on our website. (But our perks keep getting better - keep scrolling to learn more!)

    93 out of 100 claimed
    Estimated delivery: October 2013
  • $50USD
    Pledge of $50 or more

    4 free movie tickets and 2 medium popcorns. (If you are an out-of-town donor, we will be happy to contribute to a charity of your choice.) You will also be thanked for your contribution on the special donors’ page on our website. (But our incentives keep getting better - please keep reading!)

    144 claimed
    Estimated delivery: October 2013
  • $100USD
    Pledge of $100 or more

    4 free movie tickets, 2 large popcorns and an Academy Theater t-shirt. (If you are an out of town donor, we will be happy to contribute to a charity of your choice.) You will also be thanked for your contribution on the special donors’ page on our website. (The perks keep coming, so please keep scrolling!)

    70 out of 100 claimed
    Estimated delivery: October 2013
  • $150USD
    Pledge of $150 or more

    Dinner and a Movie Night out! Two movie tickets, two slices of pizza of your choice, and two medium sodas or two beers plus your names on our donor website thanking you! But it keeps getting better - keep looking down!

    13 claimed
    Estimated delivery: October 2013
  • $150USD
    Pledge of $150 or more

    Two Ten-Pass tickets plus your name on our donor website plus the big screen thanking you! (Curious what other perks we have to ofrer? Keep scrolling!)

    41 claimed
    Estimated delivery: October 2013
  • $250USD
    Pledge of $250 or more

    One personalized movie pass good for two months of unlimited movies plus your name on our donor website thanking you!

    6 claimed
  • $250USD
    BUSINESS PLEDGE: $250 plus

    1 month of on-screen advertising for your business (your own individual slide) and 4 free movie tickets. Your business will also be thanked by name on a special donors’ page on our website. (Curious about additional perks? Keep scrolling down this page!)

    20 claimed
    Estimated delivery: October 2013
  • $500USD
    BUSINESS PLEDGE: $500 plus

    BUSINESS PACKAGE: 3 months of on screen advertising for your business (your own individual slide) and 10 free movie tickets. Your business will also be thanked by name on a special donors’ page on our website. But it keeps getting better - keep looking down!

    2 claimed
    Estimated delivery: October 2013
  • $500USD
    Pledge of $500 or more

    One personalized movie pass good for three months of unlimited movies plus 30 small popcorns and your name on a special donors’ page on our website as well as a big screen thank you! (But there are even more incentives to choose from, so please keep scrolling!)

    1 claimed
    Estimated delivery: October 2013
  • $750USD
    Pledge of $750 or more

    One personalized movie pass good for five months of unlimited movies plus 45 small popcorns and your name on a special donors’ page on our website AND a big screen THANK YOU! (You've been very patient so far, but please keep reading! We still have additional perks to choose from!)

    0 claimed
    Estimated delivery: October 2013
  • $1,000USD
    BUSINESS PLEDGE: $1,000 plus

    BUSINESS PACKAGE: six months of on screen advertising for your business (your own individual slide) and 20 free movie tickets. Your business will also be thanked by name on a special donors’ page on our website.

    2 claimed
    Estimated delivery: October 2013
  • $1,000USD
    Pledge of $1,000 or more

    Private screening of the movie of your choice (based on availability) in our small theater (capacity 70) Invite everyone you know -- our smallest theater is all yours! We will also post your name on the donor page on our website and post another message on the big screen thanking you! (Need room for more than 70 people? Then you should definitely keep reading!)

    0 claimed
    Estimated delivery: October 2013
  • $2,500USD
    Pledge of $2,500 or more

    Private screening of the movie of your choice (based on availability) in our large theater (capacity 125) and unlimited popcorn - invite everyone you know! Our largest theater will be all yours! We will also post your name on the donor page on our website and post a thank you message on the big screen! (What? One theater isn't enough for you? You want to reserve all three? Well, you're in luck! Keep reading!)

    0 claimed
    Estimated delivery: October 2013
  • $5,000USD
    Pledge of $5,000 or more

    Private event: take over the whole theater! All three screening rooms will be yours! Throw a theme party and have a great time! We'll also put your name in lights on our marquee! Plus we'll add your name to the donor page on our website and post a message on the big screen thanking you for your generosity! And now for our final incentive....

    0 claimed
    Estimated delivery: October 2013
  • $10,000USD
    Pledge of $10,000 or more

    We will reward your AMAZING generosity by presenting you with one of our 35mm film projectors! It is guaranteed to be a great conversation piece!

    0 out of 2 claimed
    Estimated delivery: October 2013
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